How to Map Out Your Online Marketing Funnel So Your Ideal Clients and Find You
If you're clicking around online but not getting the results you want, the chances are you're not set up your marketing funnel and systems in an effective way.
When you're just starting out or transitioning into attracting clients or generating leads online, start with a SIMPLE marketing funnel.
If you go straight for the big stuff you'll probably put it because you'll lose your vision when the little details trip you up; especially if you're working alone.
If you work with an internet business coach who can help you stay accountable and implement your focussed plan, you'll be able to set up a simple marketing funnel quickly.
Whether you're figuring it all out on your own or working with a coach you'll need to create your marketing funnel plan.
Here are some tips for you that will make it easier:
Map it out with mind map software or if you're less techie like me, get some A3 white paper (big sheet) and draw out your funnel.
It does not need to be perfect and you may feel confused because you do not yet see the big picture.
That's OK. You need to just get started by putting what you DO KNOW down on paper. I tend to write some notes to remind me of what I want to research and what I may add in as the funnel developments.
I'm probably the most unlicensed artist in the word but that does not stop me. I just do not care! I know that it's my IDEAS being implemented that brings me the results, not the perfect sketching.
So draw it out rough so you can visually refer back to this time and time again as you implement the steps.
It is easy when you create your plan like this. If you can not afford a coach (can not afford not to have one in my experience) then read some good books on the subject and pair up with someone else who also wants to create their marketing funnel.
Having a buddy or working partner so that you can discuss your progress and hold each other accountable to taking action is invaluable.
It really is not much fun doing it all alone and you can get the feedback you need by visiting each other's websites and following the process that you want your hot prospects and ideal clients to follow.
On your plan be as specific as you can. If you think you'd like to have a video on your landing (squeeze) page – the page where your hot prospects 'land' as a result of your marketing, then draw a box and write 'video' in it. It's a simple technique but very effective so that you can see the big picture at a glance.
There are lots of tools available to create websites but the best and most economic one that I've found and recommend is this one: Marketing Funnels in 10 Minutes.
It's enabled me and many others to turn their ideas into client attractive websites in very little time; something that just was not possible before, without extensive knowledge of html or a big wad of cash for your web designer.
Here are some other things for you to think about when mapping out your marketing funnel:
What look do you want it to have? Think about colors and style.
How will it reflect your values and showcase you and your business?
Do you want to develop it into a serious marketing funnel with a 'back end' of your own 'high ticket' products or affiliate products? (This just means you market higher priced items as your prospects travel through your funnel)
Are you looking for a simple funnel that just generates leads so you can call your prospects?
What type of 'giveaway' or free offer will you have at your website or blog? (You must offer something of value if you want your visitors to exchange their contact details with you)
It could be something as simple as a checklist or list of tips. As long as it provides value for your target market and is associated with the service or products you offer, it is good enough to get started with.
How will you communicate with your database of subscribers? (Video, audio or written)
How will you follow up with your prospects and convert them into clients or buyers? (Email or phone)
Will you set up your marketing funnel so that your ideal clients and business partners call you?
These are just some of the questions to ask yourself when you map out your marketing funnel.
One of Steven Covey's practices of highly effective people is 'Begin with the End in Mind.' This is critical for your success when creating your marketing funnel.
It does not mean you have to know it all or even know HOW TO do any of it. It does mean that you must know what the end result is that you want. What action do you want your visitors to take and what is the final result for them and for you?
Then you work back from there until you have your simple marketing funnel in place.
You can then develop it out as much as you want when you see what's working for you, and get familiar with the tools and the process.
Once you take these steps it's amazing how quickly you can start to attract your ideal clients and partners to you. You'll also be well on your way to establishing yourself as an expert in your niche.