How Can You Adopt the Best Marketing Strategy for Your Nonprofit?
Your nonprofit needs money to survive and continue working for the betterment of society at large; you are unsure of the strategies to apply in this instance to initiate a steady cash inflow. Well, coupled using the most obvious ways of marketing like printed adverts on newspapers and magazines, distributing pamphlets at shopping malls or parks, try out the online ways too! You must have heard about social media sites and in all probability own a website and may be a corporate blog too. Then here is your chance to market your nonprofit via these online channels. The major benefit of using these channels is that they help you reach out to millions of people in seconds.
Work on Your Official Website
Regularly update your nonprofit website with texts or images that best define your work and goals. People should develop a feeling of trust in what you do; then only will they start supporting you financially. Choose a layout that is beautiful and appealing – do not go for loud colors that dazzle your donor's eyes the very moment they enter your website. Add a personalized note on the homepage to connect with potential donors. Write about the mission and vision of your nonprofit and how you need the help of people to succeed in your task.
Use the Blog
It is good to have a blog along with the website to connect with bloggers and readers around the world. You can find and search for bloggers who are enthusiastic about philanthropic works and eager to help non-profit organizations monetarily. You can establish a connection with such groups of people and then start interacting with them to win over their confidence.
Social Media Platforms
They are doing an excellent job in attracting large numbers of geographically dispersed people towards a particular association or community. It is because I have seen a speedy rise of the company's sales graph as soon as I started marketing my events on Facebook, Twitter, LinkedIn, and Google+ leaving such other sites that are giving positive results to different company marketing teams. Nonprofit staffs can utilize various social media sites to network, connect, and interact with prospective donors and volunteers.
You can create a wiki anytime. The brief definition of wiki is a website that allows people to add, remove or edit chunks of content from it. Biggest example of wiki is Wikipedia that gets almost half a million hits every day. However for marketing purpose, you need to set up your own wiki to let current and potential donors engage with your thoughts and ideas and keep the conversation going. Examples of the top marketing wikis are "Channel 9 Wiki" (Part of the MSDN or Microsoft Developers Network), "Memory Alpha" (wiki launched for die-hard Star Trek fans), etc.