Explosive Headlines to Super-Size Your List Building
If you want to write content for drawing in tons of traffic to your blog or web page, you've got to get the attention of your audience. List building is all about getting the right audience to pay attention to your offer and leading them to commit their email address and other information to you. That means creating headlines in your articles and blogs that grab the attention of your intended audience. Here are a few key examples of headlines to apply for your list building strategy.
"Will Your Present Income Provide For Your Family When You're Gone?" This headline goes directly into the reader's mind. The prospect uses mental and emotional imagery to experience the question.
"I felt lost and alone until I bought Toastie Flakes, now I'm whole and alive!" The third party exclamatory testimonial is a good emotional grabber as well. It appeals to the person with a personal stake in their problem.
Commanding Technique –
The authoritative voice that tells you like it is. "Get More Out Of Your Day – Six Things You Must Do For Effective Time Management". You almost want to jump up and say "Sir, yes Sir!"
The How-To –
This one is perfect for the person looking for the right answer to fixing their problem themselves.
Breaking News –
A combination of urgency and timeliness grabs the attention of someone who is interested in a topic and sees the latest news on their favorite interests. This usually ties in with a current event topic.
You want to be in on the secret. "The Hidden Secrets Of Master Bee Keepers." This technique is great for information products.
FREE offers –
"Get A Free Room In The Finest Hotel For Three Nights – No Strings Attached." Is that a deal or what? The free offer must be of value to the target audience in order to work effectively.
We're applying the scarcity principle here; all those who are really interested in a great deal in their niche will want to take advantage of the fast closing deadline. "I've Got Only 3 Original 1930 Betty Boop Dolls Left In My Inventory!" That's an urgent pitch to a collector looking for that specific item.
"They laughed when I told them I was ordering in French, but when the waiter came .." This is a classic from the halcyon days of print ads. There's nothing like learning how to beat the snot out of the bully who kicked sand in your face.
There you have it. If you want to master list building with blogs or articles, you're going to get a lot more success from your efforts with a strong headline and a call to action.