Archive | List Building

Email Marketing: Improve Your Email Open Rates – Deliver Relevant Content to the Right Audience

Is your email marketing program effective? Does it generate leads? Does it meet your lead nurturing goals? Bottom line: Does your email marketing deliver “relevant” content to the right audience like clockwork? Are you satisfied with your email open rates?

If you think there’s room for improvement, then this article is for you.

Obviously your professional peers think email marketing is valuable and they’re concerned about creating the right content for the right audience.

In March 2013, B2B Marketing Magazine (now Advertising Age) surveyed B2B marketers. The survey revealed two key points about email marketing.

· 58% of B2B marketers listed delivering content as their greatest challenge

· 47% said delivering relevant content was important to them

Before getting into how to deliver relevant content, let’s look at what “relevant” means. So let’s start with a good working definition and we’ll on the same page.

According to Jay Baer, author of the Youtility: Why Smart Marketing is about Help not Hype. The subtitle encapsulates this idea neatly. Relevant content, therefore, meets customers’ needs, wants and desires. Relevant content = Useful content.

Now that we’ve clarified the definition, let’s see, focusing on email, how you can create content that matters to your prospects and customers.

Write Content for Individual Personas

One of the many benefits of email marketing is its ability to target a potential buyer. It’s easy to write an email for CFOs, CMOs, supply chain professionals, and IT professionals.

Each one has a different interest, The CFO has a financial perspective. How much will the solution cost? That’s the ROI?

The IT professional meanwhile, looks at risks involved in the implementation. How long would take it to train “users” on the new solution? How difficult is it to maintain the system?

You get the gist, I’m sure.

Once you’ve identified the key personas involved in the buying decision, you can then create useful content that directly addresses to their needs, issues and concerns.

Write Content for the Phases of the Buying Cycle

To keep it simple, let’s look at the buying cycle in three distinct segments. The buying cycle goes by many different names. Some call it the sales cycle or sales funnel.

And marketers also view this cycle in different stages. I focus on three, but these can be further broken down into as many as even eight stages. It depends on how granular you want to differentiate.

For the sake of simplicity, I focus on: early, middle, and late stages of the B2B buying cycle.

· Early Stage. In this stage prospects want to educate themselves about the various solutions on the market to an existing problem. Prospects want to gather information and familiarize themselves with different approaches.

· Middle Stage. Moving to the next stage, the prospects dig deeper. Vendor credibility or track record becomes important, so does the company’s unique value proposition. How does one company compare to others in its industry?

· Late Stage. In the final stage, prospects are ready to select a business to work with. Prospects are interested how a company will work with them. Is the company easy to work with? Does the company guarantee its solutions?

Write Content Targeted at a Broad Audience

This approach is the opposite of writing to specific personas. This can be an effective approach especially in early stage. By taking a “big picture” approach you can appeal to all personas, from CEO to lower level management.

Louis Foong, a B2B demand generation specialist, suggests offering a free ROI calculator to get the cost per lead for a web optimization tool you’re selling. He maintains that an ROI calculator appeals to everyone from the CFO to the CMO to the sales department.

This is just one example. However, the point is to find a hook that has broad appeal that generates interest. Then once that’s occurred, you can write customized content for a particular persona.

Email Marketing Strategy – Targeted Marketing, Tailored Content

To deliver relevant content B2B marketers must clearly identify their content goals and objectives and align them with their prospects and customers. Email marketing best practices guarantee your content will be useful, helpful, and relevant.

Adopt this strategy as part of your email marketing best practices to deliver relevant content to the right audience.

Your email open rates will skyrocket. That will improve your lead generation, lead nurturing, and marketing ROI.

Posted in List Building

List Building Help – How to Build a Hyper Responsive List in 30 Days Or Less For FREE (No Joke)

Let's talk for a few minutes about list building techniques, okay? There are a veritable avalanche of ways to build a hyper responsive list. Pay per click can work wonderfully well …. and extremely fast. Some social media marketing strategies are super effective as well. Joint venture partners, approved mailings and having affiliates promote YOUR offers to an opt in page are all explosive methods for rapidly building your list.

But want to know the truth?

99% of the people reading this will NEVER do any of the above. They are a bit complicated to pull off, a bit overwhelming to launch and to be totally honest, pretty intimidating for most. So I'm not going to offer you a whole cacophony of creative strategies to use ANY of the above to build your business. Why? There may only be 1 or 2 people reading this who will EVER make use of it … and I'd rather offer a lower hanging fruit approach that ANYONE reading this can (and SHOULD) use instead.

Want to know the simplest, surest and most expeditious route to building a hyper responsive list for FREE?

Article marketing. Writing articles like this one … and submitting to high ranking, high authority and well "trusted" directories. Use targeted keywords, but do not over think it. Identify EXACTLY who it is that makes up your ideal list …. and go after them with very specific articles that speak specifically to them. The closer you can get to the core ETHOS, needs and wants of your perfect audience, the more responsive your list will be ….. PERIOD.

For example ……

If this article was written for life coaches, I would simply make the title – "list building for life coaches". I promise you, with that extra layer of specificity, I'm going to get FEWER opt in's, but a much higher percentage of people who are very specific categorized to what I'm absolutely going to offer, if that was my niche. (it's not .. 🙂

So write articles. Be HYPER specific …. and your list will be hyper responsive in return. And be aggressive …. both in building value, mailing your list AND building relationships with the small percentage of the overall list that is engaged with your content. (you CAN make a fortune with nothing else ….. I promise!)

Posted in List Building

One Killer List Building Technique That Will Smash Your Competition!

Want to know one list building technique that will rival your competitors easily?

Create audio interviews with an expert in your niche and you will have a unique, powerful gift to convert your potential prospects with.

Simple mp3 recordings of you interviewing an expert in your niche are a simple but powerful way to add subscribers to your list. These records could then be used as a downloadable opt in gift for your potential prospects.

This is one list building technique that most marketers overlook or think that it is too complicated to set up!

In my experience an audio interview with someone seen as an authority in their niche can lead to great conversions on the squeeze page assuming the squeeze page is optimized.

This one marketing tactic can see your newsletter or squeeze page spread all over the web.

This list building technique may not be as effective as it once was in the internet marketing / make money online niche as most marketers are accredited to even the most extreme marketing funnels.

However this works great in other niche markets.

To set up the interview you would need to contact some of the big name authority figures in your niche market and ask if they would be willing to do a short interview on Skype.

Do you know how I find experts in any field almost instantly?

Well most FAQ pages at FAQS.Org/faq/ have who it's written by and an email address for them.

These guys are obviously knowledgeable in their fields, and they would make great experts to interview.

Tell them you want to interview them because you've read information that they've written and it was great and you think your subscribers would appreciate the information that they will be able to share during the interview.

You will be surprised at just how many agree, as it means more exposure for them.

Always offer the other party rights to the recording so that they can use the content in their own campaigns.

To set the interview up you could use Skype and download some third party recording software,

Plan ahead of the interview and draft some questions and an introduction to the interview.

The first interview can be nerve wracking but they always tend to flow smoothly.

That's a surefire way to get your product out there and have a unique, powerful gift to offer the prospects who land on your squeeze page.

Posted in List Building

Email Marketing – How 1 Short Email Can Make More Money Than Most People Make In A Week

If there is one crucible lesson that I have learned in my 5 years of marketing online, it is that the email mailing list is the most crucial asset of any online business owner. Some marketers remain stubborn and decide not to build a mailing listing, citing reasons like their niche is not 'suitable' for it, or that they make more sales without building a list. It's total rubbish! Any marketer with the ability of sending email follow-ups to their subscribers is always going to make more money over the long-term than if he did not build a list and simply let visitors leave their page without capturing their contact information.

It is possible to make thousands with an email to your list. Yes, just one email! I've personally spent about 10 minutes crafting an email and sending it out to my list. A few hours later, hundreds of dollars fill up my Clickbank account with Swiss clockwork efficiency. And this happens on a regular basis! It's like a money machine that I can turn on anytime I want.

Here is how you can write a short email that generates tons of money:

1. Make Readers Curious

Get your subscribers curious to open your emails every time with powerful, curiosity inciting subject lines. Do not be totally misleading, but do not be totally boring either! I've seen some marketers who are supposedly 'big name' marketers with great reputations in forums, but their click-through rates are horrendous. How do I know their click-through rate? Some of them send YouTube videos to their list, and I can see how many views their videos got. It's nothing to shout about! This shows that top marketers are just 'top marketers' because of the façade they create. You can emulate them.

2. Write 'Addictive' Subject Lines

The key to getting subscribers curious is to write 'addictive' subject lines. Your subject lines must be so interesting that your subscribers will be keen to open them every time and look forward to your emails!

3. Use Neat Formatting

Keep each line of your email to no more than 60 characters to keep it neat and easy to read. The more subscribers who read through the whole of your email, the better response rate you will get.

Connect With What They Want

Promote products that your subscribers want. You can find this out easily by sending them a simple survey. When you find products that convert well for you, add them in your automatic autoresponder follow-up series.

Posted in List Building

8 Steps to Effective Email Marketing Content

Email marketing is rife.

Everyone is doing it.

Every day your inbox groans under the virtual weight of oodles of terrible email marketing.

There's everything from the brightly colored and poorly formed ones from "SEO experts", to the "I'm emailing following our earlier call" that never happened.

Far from inspiring you to get in touch, they really annoy you. And if you feel like that, everyone else does, which is why it's important to get your email marketing content right.

The email you send is the recipient's window on your business. If it's poorly written and formatted, they're going to give your company and wide berth.

So what can you do to make sure your emails hit the right note?

These simple to follow tips will help you.

1. Scan

It does not matter how long you (or your copywriter) spends crafting your email, the recipient is illegally to read every single word. That's why it's important your email is scannable.

The best way to do that is use sub headings that are conducive and that contain key products and service.

If you're including an offer place it in bold print so it can not be missed.

Use bulleted lists to highlight benefits and make sure your paragraphs tackle only one idea in short, easy to read sentences.

2. Flow

There's nothing worse than an email that flits from one idea to the next without any continuity.

Make sure your subject line flows effortlessly into the body of your email and the final paragraph reiterates your main message, rounded off with a call to action.

3. Be emotive

Emotion sells. Fact. Make sure you use language that empathises and plays on their heartstrings.

4. Voice

This is something copywriters talk about a lot. The tone, or voice, you use in your writing will have a big impact in how well it goes down with the reader. If you have brand guidelines in place, your email's tone should follow them. But if you're not sure think about your audience and choose an appropriate tone for them.

5. Give proof

Why should I buy from you?

That's what your reader is going to be asking, so make sure you give them excellent reasons in the form of benefits that are backed up by facts.

6. I'll say it again

Usually you do not want to be repeating yourself in your copy, but in this case you can make an exception.

The offer in your headline should be repeated in the body copy and then again in the call to action. Just make sure you vary the language and words that you use.

7. Psychology

Yes, it's time for a bit of psychology.

Offer valuable information so they will feel obliged to buy from you. Use case studies and testimonials to show how others have already benefited (do they really want to miss out?). Limit the offer by time or number to increase scarcity – there's no way they'll want to miss out.

8. Review

Not only should you review your email for typos, you also need to check it to make sure:

• Your paragraphs are short and snappy

• The subject matter is relevant to your audience

• Your offer is correct

• Your message is short and sweet

• You can scan the email and still understand what it's about

That's really all there is to it. Next time you create an email marketing campaign bear these points in mind.

Posted in List Building

Ezine Publishing – 3 Profitable Reasons to Create a Membership Website From Your Newsletter Content

Savvy email marketers are always looking for ways to reuse their content again and again for higher returns. Sending out one issue of an ezine and then forgetting about it causes you to lose tons of potential streams of revenue. If you're willing to join that elite group of email marketing gurus, you should consider using the old issues of your ezine and turning them into incredible content for a membership website.

Here are the 3 reasons to get started building your membership website today

1. Increase your product sales.

More and more products are being created each day and being sold on the Internet. Often your readers' brains will be spinning from all the information available. By starting a membership website, you'll be increasing the amount of times they're exposed to your product. More exposure to one good product through your previous email newsletter content will help decrease their information overload and add to your sales.

2. Sell more affiliate products.

As you republish your email newsletter content to your membership site, you'll also have the ability to tie your product in with those of others. If you've successfully promoted affiliate products in your email newsletter, it will be even more effective in a membership site. Why? Because your readers will be able to interact with others more to see that your well chosen products actually do work.

3. Build a community.

Standing out among all the other marketers trying to build their businesses online is a tough job. But by creating a membership website from your email newsletter content that brings together a group of like minded people, you'll be able to brand yourself and your unique qualities much more effectively. Your readers will be able to interact, pose questions about your content, and feel more connected to your unique knowledge. Soon this translates into even more revenue for yourself and your company.

Forgetting to brand yourself and reuse your email newsletter content is a surefire way to let others bolt in front of you with tremendous speed. Do not be left behind in their dust. Instead, start organizing the issues of your ezine and create a membership site that can increase all your sales and build a community among your readers.

Posted in List Building

Email Marketing is One of The Most Important Digital Marketing Techniques

Email marketing is becoming one of the best effective and affordable tools for online marketing.

As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer). Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own. For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home

Permission Based E-mail.

One essential key element to a powerful e-mail marketing technique is to just concentrate on permission based mail. This involves that consumers have to select to get mail from you. This is known as “opt in”. You should certainly by no means rent or purchase an e-mail list since this is regarded as to be spam. No matter what precisely the person of the e-mail list will tell you, the absolute majority of the addresses on the list did not opt in to get e-mail or to have their exclusive info sold to you. Once you send e-mail to customers who don’t desire it you’re sending spam. Spam will grant your company image a cheap appearance and eliminates virtually any trust that clients have in you. You need prospects that are top quality and not amount and this results in building up your personal e-mail list. You’ll discover that the final effects will be huge to you and your business.

Not really an add-on of support services.

E-mail marketing will need to be viewed as a complement of the customer service that you offer. You want to be capable to connect with your buyers at every single point in the sales procedure. The moment you provide your consumers what they request, with out mistreating any authorization, you set up the foundation for a bond that is founded on value and leads to long-term customer devotion.

Posted in List Building

How Effective Is Mobile Analytics for App Developers?

App developers are giving their best to design an application that performs as per the expectation. Their development process includes an array of testing methods to ensure the success of an application. But, the real feedback of users denotes whether the app will survive or not. Every day, there is a new launch in the app store. This makes the job of mobile app developers tougher because they have to add uniqueness to the applications so that they can break the monotony. Here comes mobile analytics that helps developers understand the users of an application.

Mobile app developers have to be creative in order to bring innovation to the conventional app designing process. The fundamentals are same for any app development, but the strategies get changed because of technological updates. Skilled in different coding languages such as Swift for iOS and Java for Android, app developers convert the ideas into codes for applications.

Despite an array of tests and successfully implementations of codes, applications fail to gain users’ trust. This is simply because developers have not paid the real attention to the users’ experience of an application. Analytics and strategies are the two things that decide whether an application will be successful or not. The giant names in the mobile app development have spent years in the research and analysis of the market and consumers. All successful applications have features that users’ want and have designs that prompt them to visit again.

Mobile analytics has come up with the real benefit for app developers, with which they can improve the existing applications. The data of analytics clearly shows why your app does not work in your targeted market. Both Android and iOS app developers take a certain advantage from the data of the mobile analytics. Some are mentioned below.

You know the performance of an application:

The server will keep every data in your data center so that you can explore important information regarding how many times an app crashes, bug occurrence and the battery usage. All these points hold values for developers and help them make their application run smoothly.

You can optimize data:

When an app developer gets a complete knowledge of the performance of applications, they know how to convert the data into useful information. They optimize the data to carve a performance solution for different mobile apps.

You can take help from Google tag management:

Google tag management relies on the information of the marketing strategies of an application. Marketing an app is as essential as having an attractive design for an application. If users are unaware of the presence of your applications, it will die soon after the launch. So, make a great marketing strategy and take help from Google Tag that notifies you about the marketing strategies for different platforms.

Read the user behavior:

From Google Tag, you will have important data on the users’ behavior to your application. You will know whether users download the application or just visit your webpage and leave it without the download. You can keep track on every strategy such as email marketing, paid advertisements, and social media marketing.

You can improve the performance of an application:

When developers have every detail of their applications, they can manage the features and functions to get more visitors. They eliminate the unnecessary features and include important ones that enhance the users’ experience.

Both Android and iOS app developers with the help of the mobile analytics concentrate on some of the important factors. Building an application is not enough to earn success from it. Rather, it needs a right kind of maintenance through analytics and strategies.

Google Analytics for Mobile Apps has been a wide hit because developers get some notable benefits from this tool. They have got an insight into the marketing behavior of users and use the data for the betterment of an application.

All unique things come to the attention of consumers. So, companies are hiring Android and iOS app developers to get their applications designed uniquely. Analytics helps developers point out issues like bounce rate, Click through Rate, session of visiting, and more. The effectiveness of mobile analytics on developers is huge. It checks every detail of an application and notifies developers about the performance of an application.

Posted in List Building

Email Marketing – How to Avoid Being Flagged For SPAM

Email marketing is a successful way to make a business profitable. People have been doing it for many years now. If it were not successful, Email Marketing would have gone down in the history books as being one of the most unproductive marketing methods to ever hit businesses. However, that is not the case. The case is that it has been so successful that companies have found new and improved ways to market their businesses through email. In the process, they are bringing in more and more money. In the meantime, more and more businesses are being flagged for sending SPAM. The email recipients either flag them as SPAM so they'll go straight to their junk mail folder in the future or they report the company.

How to avoid SPAM

The best way to avoid SPAM is to not do it. This means that you should not download email spider software that is going to crawl the internet for email addresses. What's going to happen is you're going to market to people who do not want your service or your product. They're going to get angry and this could have a negative impact on your business's reputation. First of all, they're going to put you on their blocked list, which means future efforts will be for nothing and, second of all, they're going to tell others about it. They may even report you for spamming them, which is something you do not want.

What you want to do is target your audience by having sign-up forms on your website. This means they're opting in. You can also exercise a lot of other opt-in methods so that you're not spamming. It is also possible for you to personally email them and tell them about your company. Ask them if they would like more information. If not, they can click a link in the email that indicates they do not want to receive more correspondence. If they do not click that opt-out link, then this is an indicator that they want to receive the emails. However, targeting your audience is what you really want to do because you know you're not wasting your time. As a matter of fact, you're marketing to people who want to receive your emails. That is going to be much more effective than literally gambling away your time and effort.

How not to get flagged

You also do not want your emails to be flagged. Even if they're legitimate, certain words can be flagged and that can cause your email to automatically be put into the junk mail folder of their email. Stay away from "spammy" words such as: Free, guaranteed, money, now, offer, and any combination of words that include those. Even if the email is completely innocent because the recipient subscribed, the email will be missed by them if it is placed into their junk mail folder.

The best way to combat this is to go to an online SPAM checker. There are plenty of free ones on the internet that you can use. What these programs do is let you know if the email you sent will be flagged as SPAM. This can be a very valuable tool to email marketers in making sure that their recipients actually see the emails instead of the emails going to another location within their inbox. Many email marketing service also provide SPAM score checking as a value added service. Note that the final spam score is based on the content of the email message as well as the delivery method.

Posted in List Building

Email Marketing Techniques – 5 Powerful Techniques to Increase Your Open Rates and Sales

The more opens you get, the better your email marketing results will be. Here are 5 email marketing techniques to help you increase your rates and your sales.

1. Focus on the subject line. You really need to experiment with different subject lines. Test different subjects on the same email. You will see that some open better than others. Avoid spam words like Free and Prize.

2. Keep it interesting. People will not bother to open and read your email if it does not contain interesting content. Do not make the mistake of filling your newsletter with sales pitches. Tell stories, write articles, and make your reader's life better.

3. Time it just right. It is surprising how much time of day and day of week effect open rates. In general, avoid Mondays and weekends. But, as with everything, test out different times and days yourself and see which works best for you. Every market is different.

4. Keep it short. One great email marketing technique is to reduce the amount of text and to increase the frequency of your email. This may seem counterintuitive, but it works. People reading emails do not have a lot of time to devote to each email. Do them, and yourself, a favor and be brief and to the point.

5. Make it painful for readers to NOT open your newsletter. You want your newsletter to become an essential part of your reader's lives. One way to do this is to provide great, informative content. Become an essential resource, and your open rates will go way up.

Use these 5 email marketing techniques and watch your open rates and sales go up. You may be amazed how a few simple changes can make a big difference.

Posted in List Building

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