Archive | Internet Marketing

Building Network Marketing Using Internet – Part I – The Importance of Trust in Network Marketing

Network Marketing is a people business, “people” as in I see you and you see me, you hear me and I hear you. We establish a relationship of trust when we talk with someone and let them know we are going to be there for them when they need us.

How long does it take to create that trust? Sometimes minutes, sometimes months! That’s why we are told to come up with a list of names of people we know, namely, family and friends: because we already have a relationship of trust with them. If we tell them we got involved in this business that is going to set us free financially, we can add “you know I don’t fall just or anything” and they may believe us. Besides their own believes and thoughts about Network Marketing, we have more chances to make business with someone we know just because of that trust.

So, what happens when we run out of people who trust us? We start making more friends, meeting more acquaintances or approaching big amounts of people who don’t know us to see if someone is in the right moment and the right place, if the timing is right for them. In this case they trust their own reasons to look for new ways to make money and they are more vulnerable to trust you if you look fairly decent and honest.

What about leads? They already are looking for something (supposedly) so our job is to tap into their needs, let them know that we care about them, that our only intention is to help them. Again, that can take few seconds or much longer. But we can only make so many calls, right? How many leads do you have to call until you find someone who is truly interested in a home based business, interested enough to let you come into their lives and become their friend?

Again, trust. Only when someone trusts us, he or she is willing to do business with us, either buying a product or considering the business aspect of what we have to offer. And using Internet in Network Marketing can help us in building a relationship of trust, as you will see it in the next articles of this series.

In the next article we will explore how technology affects our relationships.

Posted in Internet Marketing

The Top 3 Things To Avoid When Doing Email Marketing

If you have an opt-in list, then you must know how to properly send your promotional emails to your list. You can do several things to make your promotion successful and avoid complications. Subscribers can easily unsubscribe from your list if you do not do your promotion correctly. It is easy to get subscribers but do you know how to keep them in your list?

There is also the problem with law and the internet service providers, which you must avoid being in problems with. Several internet users are now days protected from spammers and unwanted emails by their laws rules and regulations. This is because email marketing is the cheapest way of marketing, therefore many companies have opted for email marketing when they are promoting their products. This had led to the sending of a few unwanted promotional email to their opt-in list.

When doing email marketing you must avoid this scenario and make your list comfortable with what you are providing. The person who subscribed to your list agreed to receive your promotional emails and your newsletters. Also know that people are usually afraid of subscribing to a person or a company because they do not want multiple emails into their email inbox everyday. They therefore subscribe with an email they do not use regularly and when they see you are providing nice information, they unsubscribe and subscribe with their real emails. Therefore you must put unsubscribe link on your emails.

Investment on email marketing is worth it, because you would get the results if you do it right. There are tools online you can use to manage your list and to easily send emails to your list. In email marketing you must keep yourself and business legitimate and clean. Here are the three things to avoid when doing email marketing.

1) Note those emails that were not successful.

The emails may not reach the intended recipient. You must know all the details if you want to succeed in email marketing. If the server was busy when you send the email then the email would be send at another time but not at that time. Also it possibly caused by full inbox of the recipient and also the other reasons are the email provided is invalid, you did not spell the email properly or the email has been left and removed. Remove all those emails from your list that are not working, that is if the email does not go through when you send it. Check for the spelling and if some words were left on your email list.

2) Put an unsubscribe feature in your site and an unsubscribe link in your mails.

There are people who would want to be removed from your list. The reasons for them wanting to unsubscribe is many like, they have gotten want they wanted or they simply want to change their email address. You must obey their wishes and remove them from your list, because if you continue sending them emails you would be doing something illegal. Therefore you must have must put an unsubscribe feature in your site and emails. This is to avoid you from being reported by the members of your list who want to unsubscribe. This would put you in problems and you will lose many subscribers.

3) Never ever write about scary things on your newsletters and do not provide porn.

You do not know the age of the person in your list and how they would react with this kind of material. Others might enjoy it but others would take it seriously and they would unsubscribe from your list or even report you. Therefore, you must always provide honest and truthful information to your list. Also avoid spreading rumors to the members of your list. Stick to what you form the list for and not other things.

Posted in Internet Marketing

Youtube Video Marketing Tips – 7 Tips For Video Marketing Success

If you're an internet marketer or network marketer, one of the best and cheapest ways to drive targeted traffic to your website and generate leads is YouTube video marketing. However, there is a right way and a wrong way to do it and some key tips you need to know to make the most of your YouTube video marketing efforts.

Here are 7 tips that will help you generate leads with your YouTube videos:

1) Provide valuable content – Do not just promote your business opportunity in your videos, it will make you look desperate and amateurish. Instead, create training videos and review videos. Think of what kind of help or information your target market would be looking for and create a video that addresses that. It could be something as simple as how to register and forward a domain name or how to set up an autoresponder. This sets you apart as someone who is helpful and knows what they're doing and people will there before be drawn to you.

2) Generate YouTube exposure by collecting ratings and comments – At the end of your video, ask your viewers to rate and comment on your video and to subscribe to your YouTube channel to receive more helpful videos. Videos with more comments and ratings tend to rank higher on YouTube search results.

3) Unique Content in your video description. – YouTube allows you to write quite a long description of your video. Create descriptions with your main keywords that you want to be found for all over the content but make sure it's unique content in your description. You'll get punished with lower YouTube search rankings by just swiping someone else's description content without tweaking it. Make sure to include your main keywords in your title, description and tags and always start your description with a full url link to your lead capture page.

4) Do not hype or pitch your deal – This is the quickest way to repel people. Nobody wants to be pitched on a business opportunity. Let your helpful content attract good people and let human nature take over and people will be lead by curiosity to your links. Do not be desperate.

5) Review videos are golden – Provide reviews of tools, resources and programs that your target market would find useful. Give people honest information and they will appreciate you even if they do not always agree.

6) Submit your video to Social Bookmarking sites – Submit the link for your video to sites like Propeller and Digg to get more exposure for your videos. You can use a site like SocialMarker to make this process faster and easier.

7) Do not limit yourself to YouTube – While YouTube is definitely the largest and most well known video sharing site, there are many others that get a ton of traffic too. Use a site like TubeMogul to automatically distribute your video to a number of other video sharing sites at once.

Youtube video marketing is just one of many free and low cost internet marketing tactics, but if you follow these tips and consistently create one or two videos per week with valuable content, you'll very quickly be generating leads on autopilot 24 hours per day.

Posted in Internet Marketing

Internet Marketing Help – How To Get Maximum Internet Marketing Help For Success

Getting the best help possible for your internet marketing
is crucial to your success.

Without the correct guidance, you might end up wasting
precious time and money.

That is just something you can not afford.

There are a few ways that you can get what you need
in order to succeed.

Some are free and others may require an investment.

However, if the investment is your time, or your money
it is still important that you get the help you need.

One way is to subscribe to ezines. Ezines offer great
advice and tips and are also free.

Try and subscribe to about ten good ezines that offer
tips and help on internet marketing.

You are bound to come across some great information.

Another great way gain help is to search for blogs.

Use your favorite search engine and look for blogs that
offer helpful information.

There are literally thousands of blogs offering tips,
help, reviews and free reports.

Yet another way to get help is to seek out a professional
coach.

A good internet marketing coach can and will help you
get the maximum results by offering you their years of
successful experience.

Now a set back to having a coach is the cost involved
in securing his or her services.

Most good internet marketing coaches normally charge a
decent fee for their help but in the long run, it is a
great investment on your part.

Getting help from a good coach will definitely increase
your profits and make your business a success.

Posted in Internet Marketing

Internet Marketing Business Success – The 5 P’s and 5 C’s That Are Key to Your Success

Everyone wants to make a success of their internet business. But there are millions of web site businesses and very few of them make a healthy profit. Let’s look at the structure of a successful internet business and see how we can use it to make our own business successful.

Products: Every good business needs a group of products. You can find these from three areas:

* Make your own

* Buy in products and resell them

* Sell other people’s products as an affiliate

Potential: There is a very famous saying in advertising “You don’t sell the steak – you sell the sizzle.” What this means is that you sell what your products can do for your customers. In other words you sell the potential for a better life/career/business/income that your product can provide. Please be careful not to over sell your products. Your sales letter and web copy must be accurate and reflect the actual benefits of your products and services. This does not mean you should be unduly modest, by all means make big claims, but make sure you can prove and demonstrate anything you promise.

Promises: What guarantees do you offer? Be they price, return on investment, return of purchase price etc. People are understandably wary of purchasing unknown items from web sites – so provide a secure process with a return guarantee. Similarly when asking people to sign onto your ezine promise them that you will not spam them.

Pricing: Pricing is important – too expensive and you will lose purchasers. Too low and people will think that the product is worthless or too good to be true. People are unlikely to purchase a product at above $100 without knowing you and your business quite well. This is generally believed to be the cut off price for an impulse buy.

Perception: You must take time to ensure that your potential customers see you as both an expert in your field and trustworthy. You can do this with your web site and sales copy and by ensuring that your name is well known around the internet.

Consistency: Ensure that wherever and whenever your potential customer comes across your name, web sites or products that are always consistently the same. Look at how MacDonalds does this worldwide. Build yourself a good brand image by using the same design functions and the same product naming conventions – hence our PowerPacks.

Confidence: Make your customer feel safe to purchase from you by using a secure environment, a well known payment processor and autoresponder service. Don’t spam your list and don’t send to many emails. Ensure that you do not come over as needy or aggressive in your interaction with your customer. Never ever ask for financial or personal information that you do not need.

Credibility: Build your credibility by offering samples of your work, pointing out past and current achievements and printing honest and checkable testimonials.

Communication: In order to show that you are a real living person behind your products and web site it is important to keep up regular communication with your customers and potential customers. You can do this by:

* Using an autoresponder service with regular and relevant messages.

* Having your contact details such as email and telephone number on your site and correspondence.

Competition: Always keep in touch with your competition, what they are doing and what new products are being sold. Ensure that you keep your prices and products up to date and continue to seek out niches and market demands that you can soon fill.

Keep your P’s and C’s in mind and your business should be a success! Good Luck.

Posted in Internet Marketing

Internet Marketing – Podcasts And Article Marketing

When I first started out online, I was bombarded by the number of traffic generation methods out there. I can remember where I had a list of 70 ways to get traffic, but I had nowhere to begin. I thought to myself, "Great! Now all I have to do is do these 70 on a weekly basis, and I'll start getting a lot of traffic to my website." Unfortunately, this was not the case.

It took me a long time to find a traffic system for myself that I could use to get people to my site, and get them to buy something from me. Now the traffic system that I have created myself is something that you can count on 2 hands. I only have about 10 strategies that I use every week, and they do a good job of bringing me the traffic that I'm looking for.

In today's lesson, I want to share with you a portion of my internet marketing traffic plan so that you can use them and duplicate the results that I am getting from you. They're very simple and easy to use, and I think you will have no problem implementing them in your business today.

Here's the first tip for getting traffic to your website:

1) Podcasts

I like podcast marketing. You can start a podcast blog and setup an account with a website called "Feedburner", and you can start your own podcast marketing plan this way. You will want to submit your podcast to all of the blog directories, and you will need to submit your blog.

But you only have to do this once. Once it's in there, it's in there for life. Now some blog directories will not accept your blog into inclusion of their website. But that's okay … there are other blog directories that you can submit to, and you should focus your energies on those that will more than likely accept your blog.

Creating the podcast is easy. All you need is a microphone and a recording software, and you are good to go. Podcasts do not take long to create, and they're an excellent way to get the word out about your business. Just be sure to mention your website at the beginning and end of your podcast.

Here's another traffic technique:

2) Article marketing

I like article marketing because it can bring you a lot of traffic to your website simply and easily. It's very simple to do also. Simply write up a 400 to 500 word article and submit them to the article directories. You will get search engine traffic, you will get traffic from people searching for your kind of articles on the article itself, and you will get traffic from those people who have the permission to take their article and post it onto their website.

It can be very potent strategy if you stick with it. It's something that does not require a lot of work. If you can write 1 to 2 articles per day, then you're on the right track. Soon you will find yourself becoming prolific with your article writing, and you will be cranking out article simply and easily on a daily basis.

These 2 strategies for getting traffic to your website are things that you will want to consider if you want to have the utmost chances of success in your internet business. Take these tips and use them to earn the kind of money that you're looking for in your business today.

Good luck with using these tips to make more money simply and easily.

Posted in Internet Marketing

Social Media Marketing Tips For Business

Using social media sites for marketing can dramatically expand the reach of your business. Even those companies that are doing well can derive some benefits from this method of outreach. You will find a variety of tips in this article to benefit your quest to grow your business enterprise.

Do you want a connection with your customers? Keep your advertising simple when you want to boost sales through social media marketing. If you desire getting on the same level as your customers, just say hello to them! Your customers will let you know where to go from there.

Followers can easily share your content with Facebook. If you receive a comment from someone, it will appear in that person’s feed where their friends can see. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.

Fresh Social Media Marketing Ideas

Special Offers

One excellent method of increasing your followers is offering coupons and exclusive discounts to them. This practice works to improve not only your social media profile, but also your bottom line. Special offers encourage customers to connect with you and to make more purchases.

Use social networks to promote special offers. Facebook users will find more incentive to visit your page if you offer fresh content and special offers. Use social networking to learn more about your target market, including their wants, needs and perceptions of your brand.

You can draw much more attention to your business, nowadays, by taking advantage of new social media marketing ideas. If people start to share comments and review about your business on social media sites, this can be of great benefit to you. Adding contests and special offers to your social media site will give readers incentive to keep returning and spread the word.

Place deadlines on some of the contests and discounts you offer. This can make people in the network more likely to pay close attention and jump on specials quickly, before they disappear. They will likely share these links with their friends and family.

Competition

When looking into building a Facebook page for your company, research how similar companies are using their pages on the social network. When you figure out what you think is helping them succeed, and what isn’t, you can adapt your page in a way to succeed more than any other pages you see. Your page should be very unique and appealing.

Create a business account, using your business’ name, on both Twitter and Facebook. This guarantees that no one else utilizes your business name when posting or tweeting content that is inappropriate or that has nothing to do with your business. You can use this name when ever you are ready to get into social media marketing.

If an item isn’t important, interesting or relevant, it is not a worthy post. Your business should use Facebook to post only the most useful and intriguing ideas. Don’t share just anything, just to share. You can share content which is hilariously funny or amazing to watch, but it should always be factual and relevant. Make sure that they are things people will really be interested in knowing. Avoid posting worthless quizzes or anything that could be perceived as spam.

Use LinkedIn and connect it to your blog to increase your marketing prowess. When your blog has the LinkedIn share button, any good content you provide can get spread by your readers, giving you free expansion of your online presence. People will then work for you by letting others know about your blog through sharing. As you may potentially reach 100 million people, this can be a very successful form of marketing.

Commenting

Try commenting on fellow social media blog posts. It is called social media for a reason. That means to be effective, you need to socialize. To increase visibility, simply start to comment on blogs or profiles that are of relevance to your own niche or specialty. It quickly becomes a major networking opportunity for self-advancement.

Content

It is extremely important that your site is updated and posted to frequently. You don’t want customers to get bored. Keep them entertained and interested. Determine your own posting schedule, or consider using a service able to post on your behalf at regular intervals. This way, you are always on your readers’ radar.

Create humorous content when possible. Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction. Anything that provides humor has a better chance of being shared between friends and family members. This is a really easy way to get exposure.

Share Buttons

Find ways to increase your ability to reach contacts of friends and other users that exist on the social networks. Try putting a “Share to Facebook” button at the end of each of your blog entries. It does take a small amount of time and effort, but the results can be well worth it.

Keep Customers Updated

Let your email list know that they can find you on Facebook. You probably already have a decent mailing list if you’ve already been marketing for a while. Send a link to your Facebook to everyone on your list. This makes it much easier for your current customers to locate you.

Think about your demographic and market towards these people when you think about social media marketing and maximizing your results. Figure out who is visiting your profile and then make your campaigns even more appealing to that crowd.

Even though holidays usually mean people buy more, you should not take this as a sign that you don’t have to focus on your customers. You can inspire holiday spirit and shopping enjoyment by staying in touch with customers during this busy time. Plan the holidays well ahead of time: come up with fun ideas for contests, giveaways or coupons. Your customers will have fun if you promote the holiday spirit.

These social media marketing ideas and tips will assist you in getting started in the new area of using social media tools for marketing. If you make the most of the advice that has been offered here, your customer numbers will surely rise. As long as you devote the time and effort necessary, using social media marketing strategies can be extremely profitable.

Posted in Internet Marketing

Internet Marketing and Customer Satisfaction

The importance of satisfaction

For a long time satisfaction was regarded as the key to customer loyalty. More recently this notion has come under scrutiny, and researchers are questioning the role of satisfaction as the key for customer retention. Writers such as Reichheld et al. (2000) suggest that a high proportion of satisfied customers do in fact defect to competitors, and that suppliers must achieve ‘high satisfaction’ or ‘customer delight’ in order to promote customer retention. Indeed, customer delight has become something of a buzzword. Before making a judgment we will examine the concept of satisfaction.

Satisfaction defined

Oliver (1981) defines satisfaction as ‘a summary psychological state resulting from the emotion surrounding expectations [which] is coupled with the consumer’s prior feeling about the consumption experience’. This definition has two important elements:

Satisfaction results from an emotional state: the causes of satisfaction differ widely between individual customers, since they arise from the emotional state of the individual.

Expectations influence satisfaction: further subjectivity arises from the fact that satisfaction arises from expectations; the higher the customer’s expectations, the harder they will be to satisfy. Since these expectations are formed through unique personal experience, they will vary greatly from customer to customer.

The discontinuation model

The disconfirmation model describes the mental processes that lead to attitude change. It asserts that an individual’s attitude towards a product will only change if his experience disconfirms (i.e. differs from) his expectations of the experience. This role of expectations explains the difference between satisfaction and delight. Customers are satisfied when the consumption experience meets their expectations and delighted when it exceeds them.

Rising expectations

Customers’ expectations are based on product norm experience – their understanding of the value they should receive from the average supplier. As markets become increasingly competitive, so these expectations rise. Hence suppliers must continuously improve the value offered through their products if they are to maintain customer satisfaction.

Posted in Internet Marketing

The Recession-Proof Career – Internet Marketing

With internet marketing it is easier than ever to make money online in a recession.

The number of people who make purchases online has never been greater. Even in the middle of this recession!

It's actually possible to save money on purchases when buying online. Which is great news for the internet marketer especially in a recession.

Typically a person can purchase an item that not only provides free shipping but no sales tax as well. As an internet marketer all YOU have to do is bring the product and the buyer together …. and most companies online will give you a commission for doing so!

A few years ago only a small percentage of people purchased products online. Today there are reports that claim 1/3 of Americans are willing, have or plan to purchase online. Online spending is growing !! Which means the internet is a great place to make money in a recession.

While many other people are being laid off internet marketers are thriving.

You may not know much about internet marketing or as some people call it, affiliate marketing, but that does not mean you can not learn. Again, basically the job of an IMer is to bring the product and the buyer together so that a purchase is made. The great thing is, if a person is searching online for a product, they already want to purchase it!

A person does not have to be super smart or talented to make money online in a recession.

Actually, people who have a lofty view of their own intelligence are usually at a disadvantage. Simply because they're not willing to try something new because it's not the traditional way of succeeding in business.

Problems abound when times are less than ideal. (like in a recession) If you can provide a solution to those problems you can become VERY successful online.

Posted in Internet Marketing

Internet Marketing Training – The Best Option

What is internet marketing training? Internet marketing means different things to different people.

For me it means learning how to sell goods or services on the internet. But there is so much more to it. If you have a product the first thing you need to do is keyword research. There are both paid and free tools available to do this.

The competition of the keyword is very important. I look for a niche, then I only want about 60, 000 competitive websites. Next you want to register a domain; this your websites address. It's important to have your keyword in the domain name. This improves the ability of search engines like Google to find your website when people are searching for your keyword phrase. It's sounds quite simple and it is. It's part of what is known as SEO, search engine optimization. The great part about the internet is you do not need any qualifications. Anyone can become involved.

Most people have heard of people making money on the internet, but, even if they are interested in doing it as well, do not know where to start.

That sounds a little like me a few years ago. I did not know how to build a website or anything about marketing. If that resonates with you. My suggestion is shortcut the learning curve and get yourself a mentor or a home study guide.

There is a plethora of internet marketing training available both online and offline.

Just as there are lots of options within the internet marketing training field, the costs of various trainings vary greatly as well. There are webinars, forums, mentoring programs, books, audio books, DVDs, video's online, membership sites.

You could expect to pay anything between free to $ 10, 000 for the top mentoring programs. There are also Internet marketing workshops and seminars. Often these are registered and made available as home study courses. The better ones also provide you with the course notes, manuals and a list of their resources and tools that they use. To find a good course do a search in Google or Yahoo for "internet marketing training course" within the "" which a phrase match. People learn differently. Some thrive on the classroom style, while others prefer the comfort and security of their own home. , and If you are totally new at this a "newbie". the home study option with DVDs may suit better, as you can study at your own pace, as well, as being able to review the material at any time.

Posted in Internet Marketing

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