A Personal Recommendation In How Article Marketing Does Increase Traffic As Well As Increase Sales
In 2010, I will remember September 30 as very special because beyond my husband's birthday, my website at 11:14 am central time USA registered 4,504 unique visitors according to my C-Panel. Five years ago, I had 461 unique visitors for the entire month. Talk about progress. Note: This growth has been 100% organic, no Google Ad Words, no paid banners.
Simply speaking, the reason for this growth can be attributed to article marketing. When I decided to embrace an education based marketing approach, article marketing became my primary delivery vehicle. Sure I still networked face to face in business networking events, delivered key notes and engaged in some very specific direct mail. However, I realized that being a small fish in a very large pond surrounded by much larger fish was going to be very difficult to be noticed. I needed to do something different that was sustainable while demonstrating my expertise and credibility.
Over the years, I learned the more you write, the better you think; the better you think the more you write. This knowledge coupled with a viable and dynamic business growth plan including separate sales and marketing action plans have given me the opportunity to increase traffic and as well as increase sales.
In February of 2010 I decided to incorporate a sales blog into my website. Being technology challenged, I enlisted the help an outside IT person and this sales blog has only confirmed why article marketing is so critical to my business.
For without the article marketing experience of the last 5 years including understanding how to write good headlines, provide valuable content and construct a search engine friendly article, I would not have reached this milestone. This is one marketing strategy and skill set that truly evolves over time.
Now for some sites where they get 4,000 plus unique visitors a day, my benchmark is insignificant and that is OKAY. However as Jeb Blount, Evan Carmichael and other online experts have said article marketing is
"primarily for TRAFFIC." Given the results of the last 5 years, I can only reaffirm their words. Sales Training Coaching Tip: Over time repeat visitors (traffic) to your site allows them to begin to know and trust you. This is the first sales buying rule.
Each year the traffic and the sign ups to my various lists continue to grow. Beyond having the education based marketing approach, I have also embroidered this philosophy: Slow and steady wins the race.
Comparison September 2005 with 2010 also disclosed these improvements:
- Visits / visitors was 1.47 and is now 3.32
- Hits 5,289 to 84,983
- Bandwidth 49.97MB to 1.87GB
Now some may still argue that article marketing is not a valid marketing strategy. A recent article entitled Article Marketing Myths and Facts by John S. Tucker discussed some of the arguments I have heard over the years. This is a good, well thought out quick read to understand the pros and the cons. Please consider taking a few minutes to read it.
Since I have never engaged in any affiliate marketing, pushy, can not get off the squeeze pages, etc., I truly believe this marketing strategy has been one of the best decisions I have ever made. Another reason is with over 2,000 articles appearing across the web, I honestly doubted that two years ago I would have been able to sign a book contract with a national publishing company.
Article marketing is one of the best ways to build relationships over a course of time. And thanks heavens I did listen to one article owner when he shared with me that 20 articles would not cut the mustard. Of course I was thinking in hundreds back then when others such as Lance Winslow was thinking in thousands. Yet through article marketing, I connected with Lance and he wrote a testimonial for my book.
Yes you too can double, triple your Internet traffic while also securing that goal to increase sales through article marketing. Start right now, submit an article to a well traffic article site site. In three to five years, you will be glad you did.