4 Steps to Hit an Affiliate Marketing Home Run
There are thousands of affiliate marketing programs out there. My advice would be, before spending any of your efforts, it is essential that you look into some important considerations before embarking into any marketing campaigns.
Step 1: Choose Your Niche
So the first step to take is to choose your niche you want to focus on and then gather a list of related products within the niche to promote. The idea of choosing the right niche is to find a niche of hungry buyers. This means targeting people who are ready to part with their money to buy a product from you. These are people who need to get their problem solved and demands a solution immediately. Thereafter, you would want to promote to this same group of people over and over again with related products within this niche.
Step 2: Be Picky About Products To Promote
The second step is to be picky with the product to promote. You would want to only market products that are high in demand, of high quality, fairly priced and have low refund rates. A good practice here is to go through the merchant's sales offer. From there, gauge for yourself if you were a prospect, would you want to make a purchase from them or not. You would also want to know what the top selling products are and how satisfied are their customers with the products. It is good to find out some of the feedbacks from customers and also other affiliate marketers before you make a selection.
Step 3: Do The Math!
The third step is to do the math! Calculate how much the commission per sale is. Do not get overly excited with the percentage payout. No doubt some merchants offer a high commission payout of 75%. But quite, you'd want to crunch out the numbers in dollars and cents. You should also find out or forecast how well the product converts into sales. This way you can project how much you can spend on advertising or outsourcing and also how many sales you would need to make to reach your target profit.
Step 4: Research On Your Merchant
The last step is to research on your merchants. You'd like to get a good overview of the merchant's reputation in the industry. Find out from customers reviews about the product and customer services offered. Also take notice what other affiliates are saying about the affiliate program and merchant. Make sure the merchant has good standing records, pays on time and provide sufficient affiliate tools and resources.