Archive | January, 2018

Direct Mail Marketing Versus Internet Marketing

In today’s world of technology consumers can socialize, network, find information, and make purchases however and whenever they want. They are also in total control over the information they want to receive which has created a challenge for the Marketer to get their message read. The consumer can turn their spam filter to high, fast forward through commercials on their recorded TV shows or delete messages without even looking at them.

This new ‘techy’ consumer has created a unique challenge for businesses to develop successful marketing programs that speak to the right audience, at the right time, and through the appropriate media. Using the Internet for marketing has opened up new ways to communicate with your audience but using it exclusively is not the answer to a successful marketing campaign.

The possibilities surrounding the dawn of online marketing does not mean that print is dead. The tools used by the new techy consumer are not used by every consumer. Print’s history of success can not be forgotten. Current research and statistics show that direct mail marketing is still effective and remains a very effective marketing tool.

According to the Direct Marketing Association’s (DMA) 2006 Statistical Fact Book, direct mail marketing is the medium used by most Marketers. According to the DMA, in 2005 more than $54 billion was spent on direct mail advertising. That is almost three times the number that will be spent on online advertising in 2010.

Here are some compelling reasons to use direct mail vs. online:

1.) There are many consumers who do not have a computer and/or have regular access to e-mail and remain unsure and don’t trust what is on the Internet.

1a.) Everybody does, however, have a mailbox. Although there is a fair share of junk mail received everyday your piece has a chance to be seen and read. Your challenge is to make it stand out and interesting enough to be kept and looked at instead of being thrown in the ‘recycle bin’ on the way into the house.

2.) Complaints associated with the Internet include downloading software, receiving unwanted ads and/or pop-up ads, requesting upfront personal information before you receive what your wanting, issues dealing with privacy, and the potential of fraud.

2a.) The consumer who receives a direct mail marketing piece has the deciding power if they want to do business with you.

3.) Email spam filters keep marketing messages from reaching a target audience, unless the individual is already on one of your lists, so marketers can’t assume that an e-mail is actually delivered.

3a.) With direct mail, you know that each piece is delivered with the opportunity to be read.

4.) Email lists do not necessarily enable the Marketer to send out a broadcast message that reaches their target audience. Reaching their target audience, especially their ‘niche market’ remains a challenge.

4a.) Direct mail lists provide Marketers the opportunity to drill down for information based on customer characteristics and a wide range of available demographic filters such as gender, age, income, ethnicity and lifestyle data. When these targeted lists are used Marketers isolate their specific audience and send them offers that they really need.

5.) Offers are hard to incorporate online since everyone expects to receive a reduced price, free information, and a money-back guarantee anyways.

5a.) Free trials or samples, coupons, and a good call to action is easier to access when they come through the mail.

6.) Internet Surfers must bookmark you or may only visit your site for a short period of time or only once.

6a) Direct mail gives the recipient a hard copy that can be filed, reviewed at a later date and shared with friends and associates.

Mail plays a vital role with today’s consumers. Its primary function is to help with three household-related jobs – browsing for new consumption, managing the home and overseeing finances. By making your mail fit more naturally into these jobs – and providing the emotional satisfaction people desire from their mail – you can reach your target on a richer, deeper, more meaningful level.

According to research done by the United States Postal Service:

The Postal Service’s Mail Moment research shows that Americans value and look forward to receiving their mail. The Mail Moment lasts 30 minutes on the average and involves consumers bringing their mail into their home and sorting, reviewing, and acting upon it.

Research also revealed that the two mediums work together, with consumers using mail catalogs to assist with online shopping. Typically, people are more “Web active” when they receive a catalog.

-They made 16% more site visits.

-They viewed 22% more pages.

-They spent 15% more time at the site.*

To further increase direct marketing’s effectiveness, marketers should consider postcard campaigns. DMA’s 2006 results prove that postcards are read more, because they provide a ‘quick read’ and the greatest ROI. In fact, their response rates are higher than newspapers, catalogs, radio and e-mail.

Postcards ROI is higher by saving Marketers money and time.

-Postage generally runs about 40% of the total expense associated with sending out a direct mail piece so the reduced cost of postage for postcards creates a great option,

-A printing company that offers a full-service option helps avoid shipping charges, deletes the need for mail houses, and gets the lowest postage rates possible.

There are marketing advantages on the Internet and direct mail marketing. A Marketer needs to understand the strengths and weaknesses of each medium and design a marketing campaign using both mediums to compliment each other. This will provide the opportunity to get your message read by a wider range of your target audience.

*U.S.P.S. The Role of Mail

Posted in Internet Marketing

The AZ Of Making Money On The Internet – A – Affiliate Marketing

What is "affiliate marketing"?

Before all else let us consult the Compact Oxford English Dictionary for Students. According to this source "an affiliate is a person or group linked to a larger organization". Marketing, according to the same dictionary is "the promotion and selling of products or services". In the universe of internet marketing then, affiliate marketing occurs when an individual promotes and sells the products or services of someone else and gets paid a commission for this.

Commission – How much commission?

Depending on the product or service that the affiliate marketer chooses to promote the payment of responsibilities could range from 25% up to as much as 75%. A quick search of most of the products sold on a very popular market place for example, looks to indicate an average of 50% commission. This growing company seems to be the preferred market place for most internet entrepreneurs to sell their products. Earning commission from promoting the products of internet vendors is an ideal way of gaining experience as an emerging internet entrepreneur until you are ready to promote your own.

What does one need to succeed?

There competition is truly fierce as far as internet marketing is concerned and one's attitude and appetite will be determining factors. As far as attitude is concerned there would be the aspect of commitment. How much money do you want to make? How much money are you willing to put in initially? In other words what is your appetite for risk? Do you simply want to supplement your present income or are you looking to build your own internet business and become financially independent, even very wealthy?

Where does one find willing buyers?

There are multiple millions of people who use the internet every day – twenty four hours out of every twenty four. And there are many ways to find them. As mentioned before the matter of "initial investment" is an important one. Investing in a professionally designed website that draws traffic is one way and should be a great help – it should not be too costly as far as purchasing a domain name and the hosting of the site are concerned. There is also the possibility of marketing through direct email if you can obtain a free database or gain access to one at a cost.

What about advertising?

As mentioned earlier if the emerging internet entrepreneur (affiliate marketer) is in a position to make significant provision for advertising in the budget, there are a variety of ways to place advertisements in many strategic places on the internet. This would obviously depend on the amount of money you are willing to set as seed capital and again, it would depend on how you are committed to becoming a successful internet marketer.

Posted in Affiliate Marketing

Setting Up a Small Business in 2018 – It’s Not All About How Much Money You Have

When you think of starting a business, the first thing that comes to mind is money/capital. Of course, you need money to start a business, even if it is very little considering the fact how easy it is to start a business in the digital age. However, there could be many other factors that affect a business in today’s digital economy-some you show serious concern to and some you don’t really pay attention to much.

Blockchain Is Affecting All Types of Businesses

One of the biggest concerns for today’s entrepreneurs before they start business is probably blockchain or crypto technology. The world is seeing the rise of crypto technology and how it is being integrated into the existing business ideas. A little more than a couple of years ago, you must have heard the term “bitcoin”. From bitcoin, people still believe that blockchain is all about digital currency i.e. money in the digital world. However, this is far from truth. Blockchain is expected to affect all types of businesses and industries in the world in the coming days.

It is a technology that redefines the security aspect of many businesses in 2018, introduced decentralization in modern business technologies and benefits the end consumers in multiple ways. For example, you could launch a gaming platform where no one needs the existing currencies. You could launch your own platform with your own money today. You don’t really have to start everything from the scratch; instead you could base your currency on the existing blockchain platforms like Ethereum. Through ICOs, you could have investors from around the world invest in your idea. So, blockchain is definitely a consideration for all businesses starting in 2018 and the coming years.

Physical Warehouses Are Not Necessary

A few years ago, only a certain types of business could be called truly online businesses. For businesses where products have to be stored for some time, a complete online presence was not the solution. Entrepreneurs who had such business ideas in mind had to have enough money to have their own warehouses. However, this has also changed quite a bit in the past couple of years. With the idea of drop shipping becoming common with time, it is becoming easier for businessmen to start their own businesses without much investment.

In a drop shipping model, all you have to do is collect orders from customers, forward those orders to the manufacturers or suppliers and have the goods shipped. You only act as a liaison in this particular model because it is the supplier that sends the products directly at the customers’ doorsteps. You will still need an online store with all the products listed for customers to see. However, you don’t need any warehouses because you don’t have to own, buy or store any products. The good thing is that this model now allows drop shippers to offer much more competitive rates so penetrating into the market is easier for them.

Big Data Is the Big Difference

Another technology that has been influencing business decisions and the way businesses operate is big data. While the term “big data” seems that you are referring to just large amounts of data but in reality, you are also referring to the methodologies and technologies that are in use to handle big data. You will be completely wrong to think that traditional software and hardware solutions can deal with big data in any way. Let’s take the example of a bank. A bank could have hundreds of branches located all around the country. In these hundreds of branches, the bank will have hundreds of thousands of customers.

The bank has account information of hundreds of thousands of these customers. In addition to that, the bank is constantly investing in stock and foreign markets, storing and utilizing that information. The same bank handles the data of all micro and macro loans it is forwarding to its customers. It is also storing information about customers through its mobile application to know what customers expect from the mobile website. On all of those hundreds of branches, the bank also has CCTV cameras collecting terabytes of footage on a daily basis.

Do you think all this data goes to waste? No, the data bank collected from banks is utilized in making bank branches securer. Data from mobile devices helps bank refine their mobile application. Data collected through financial softwares helps a bank improve its insurance, loan, mortgage, etc. offerings. It may seem on the surface that big data is a headache for big businesses only, but big data is just as important for small businesses as well. What this mean is that businesses starting in 2018 will have to have a big data approach right from day one.

Internet Security Is the Biggest Threat Now

It is unfortunate that rather than making the world a safer place, the new technology has led to greater internet threats. Cyber attacks are becoming more frequent with time, and much more sophisticated too. In the past few years, cyber attacks on some of the biggest companies of the world, including tech companies have proved that security has to be the major concern for every business-small, mid-scale or large. If you think starting a new business or having a small business gives you any advantage over large ones.

As a matter of fact, it’s the small businesses that are at a higher risk when they are under any type of cyber attack. This is because large businesses have the technologies and capital to fight the attack, recover and get back on their feet again. On the other hand, small businesses usually don’t have any of that.

Final Thoughts

The challenges for any small businesses in 2018 are much bigger and technology-related than they have ever been in the past. The need of the time for small business owners in 2018 is to say goodbye to the traditional thinking and embrace new technologies to be successful. They must also remember that in the modern age and coming years, every business is (like) a tech business to some extent due to its dependence on technology to collect customer data, create marketing campaigns and secure customer information.

Posted in Blogging

Internet Marketing – Making a Successful Start

Thinking of getting into internet marketing? Wondering if it's really possible to make a full time living online? The answer is yes, but without the right help, it can be a rocky road to success, if you get there.

Wondering how to start? I can tell you from personal experience where not to start. The internet is crawling with online scammers looking for inexperienced "newbies" to make a quick profit from selling their "sure- fire" marketing software and techniques. You've probably seen the hype; "Make thousands a day with 30 clicks of your mouse!", "Guru-Crushing Software!", "Make Money on Autopilot!" and on and on. Here's where the old adage "If it sounds too good to be true, it probably is" comes in. Those web shots that show you as "proof" of the amazing income they're making with these internet programs are not necessarily fake, but in many cases, that income is not being made by using their program, but by selling it to people like you. You can waste hundreds of dollars purchasing these products only to find that either either offer nothing new or will not download to your computer. Does this mean you're wasting your time trying to find a legitimate internet marketing program? Not at all.

The cold hard truth is, there is no get rich quick scheme. You will not make money with a few mouse clicks.Being successful with internet marketing requires actual work. There are plenty of training programs available for the newbie marketer and, of course, you can find them on the web, but exercise caution before signing up. Some can cost hundreds, even thousands of dollars and they are by no means equal in terms of their value. Some will sign you up for a reliably small amount, but when you go to get started, you discover that you need their "upgrade" to really get anywhere. That's going to cost you. Others promise great things, but fail to deliver. Their program may be provide and do not provide the key training necessary, or it may be so complicated you'll give up in frustration. When investigating a potential internet marketing program, there are certain clues to look for. When you see them, Google both the program and the author. If what you find looks the least suspicious, dont buy in.

1) Does the seller try to rush the sale with pressure tactics like, "Limited time only", "Buy!" or big flashing "Add to Cart" signs? This is a typical ploy designed entice the buyer.

2) Did the offer just show up uninvited to your inbox? You're on someone's list for a quick sale.

3) If you are contacted by phone, is the person on the selling end aggressively pushing you to sign up? He / she is not making money using the program, they're making their money selling it. These people know their tactics well and it's easy to fall for the hype.

What you really need is a good, legitimate, comprehensive training program. It should not cost the earth and it should be detailed enough to show you the ins and outs of internet marketing without being too high-tech and confusing. A really good program will put you on the right track to success. But how to find one? Try reading some of the reviews available online. Do as much research as possible before you opt in. Many sites have help centers you can call or contact by e-mail for more info. Do not be misguided by professional looking sites. They can turn out to be scams as well. If in doubt, Google the information first. You can make a decent living online, from home.

To begin looking at reviews of some legitimate online marketing sites, check my pages @

Posted in Internet Marketing

How to Write an Optimized and Well Monetized Blog Post

Have you ever wondered how millions of people find exactly what they are looking for on the internet? They go to the search engines like Google, Yahoo, Bing etc. and physically type in words or phrases to help them find exactly what they are looking for. The internet we have today runs primarily on search engines. In order for people to find your blog post, they go to these search engines and physically enter words or phrases.

As there are millions of people out there looking for solutions to their problems on the internet, there are as well millions of people who have put solutions to these problems on the internet and among the people who put the solutions on the internet is you. Now, how can you make sure that your answer in the form of a blog post get read and action is taken by these people? The answer to this question is very simple if you follow the six easy steps below.

1. Before writing a blog post, do a key word research. The reason why you should do a key word research is that, people search the solution on the internet by entering key words on the search engines. E.g. “How to earn internet money” and “Easy internet business ideas”.

2. Before deciding on a phrase for your blog post, you should check out the competition that exists for that keyword or a phrase. To check the competition for your phrases, you could for example go to Google and use the free online key words research tool known as Google AdWords.

3. Once you know the competition, please go for phrases with few searches per month. The reason is that, phrases with few searches per month have few competition than those with more searches per month.

4. Now that you have chosen a phrase with few searches per month, please put it in the title of your blog post.

5. While writing a blog post, you should be able to mention your phrase throughout the body of your texts, preferable 2 – 3 times. Please do not overdo it!

6. Always highlight or bold the first occurrence of your phrase in your text.

Repeat the six easy steps given above every time you want to write and post a blog post as it helps to give you a competitive advantage on the search engines. It also helps in attracting traffic from search engines, build internal backlink, and make sales if you have an affiliate product or services. Lastly, it also provides interesting contents to your visitors and subscribers.

Posted in Blogging

How to Make Money Online Working From the Comfort of Your Home

If you're wondering how to make money online working from the comfort of your home and do not have an experience, fear not! You can actually make money online without a website and $ 0 investments! You may be wondering how is that possible, but I assure you that after you read this article, you'll be a believer!

For many months now, I have been making money online while working from home all with the help of a technique called "article marketing". This technique has helped me generate $ 1,000s every month (proof provided later) and here's how it basically works:

You write articles on subjects that concern people.

You put these articles on free websites (like

These articles rank very high on Google and attract viewers.

This gives you free exposure.

You find a product relating to your article and how it solves the subject or problem people are concerned with (Ex: how to make money) and link your article to the product's website through a unique link that you get.

If people read your article, find it helpful and buy the product through your link, you get $$$! I personally find products to promote from a website called: which has thousands of different products to promote in different areas.

So you basically pick a problem people want an answer to, find a product that solves that problem, write an article / s about how the product solves the problem and make money if people buy it! Now it's not super easy to understand but it's easy to get started and the money making potentials through doing this is unlimited.

Posted in Make Money Online

Generating Income Online – It Can Happen To You!

If you are like most people, you would not exactly describe your feelings toward your nine to five job as “fond” – and, in fact, you would probably describe your feelings toward your day job as anything but (instead choosing words such as “can’t stand,” “wish I didn’t have to work it,” and “constantly frustrating” to describe your job); in spite of the fact that most people do not enjoy the job they work – while also feeling like they are paid too little, all while having to put in too much time – most people never quite figure out a way out of this situation. Furthermore, most people fail to even realize that there is a way out of this “rat race,” thinking that only a lucky few ever manage to escape from this vicious cycle; the truth, however, is that it is possible to escape the rat race by learning how to make money online – and, furthermore, learning how to make money online is far easier than most people ever realize!

In order to generate income online, the first thing you have to do is select the approach that is right for you, which will entail researching and learning about the various options available to you for making money online; with the great number of options out there (ranging from Google ads to becoming an affiliate for various products to selling information products you have created yourself), there is certainly no shortage of ways to make money online!

Once you have determined which avenue you feel is going to be best for generating income online yourself, the next thing you need to do is set up a website you can use as your platform for generating online income; as you create your website – with a focus, of course, that will lead people where you need them to go in order for the site to be a profitable venture for you – it will be extremely important that you aim to make the website as genuinely helpful as possible. The more helpful a website is – and the more quality content a website provides to its visitors – the more likely people will be to share the site with others, and the more likely you are to find that Google is giving you high rankings; as you build your site, always ask yourself whether or not YOU would spend time on the site were you to stumble across it!

And finally – after you have figured out how you want to make money online, and have taken the time to start building a truly quality website around your efforts – it will be time for you to start using social media to get the word out there about your site, and to even consider purchasing some Google ads in addition to the SEO work you are doing on the site; after all, sometimes you have to spend money to make money – and if you spend money to bring traffic to your site, you will probably find that this traffic is helping your site grow as they share it with others!

Posted in Make Money Online

Blog Post Writing Tips – Uncover the 4 First Steps to Write Killer Blog Articles

Right now, there are thousands of blogs in the online arena. While some are very successful, there are those that are considered by online users as useless or waste of time. The difference usually lies on the content of each blog. If your's is a great source of information, it will surely make waves in the online arena.

Here's how you can write killer blog articles:

1. Choose your topics. The first thing to do is to decide on the topic for your blog articles. To make a well-informed decision, I suggest that you conduct surveys or check keyword suggestion tools to figure out the topics that are currently in-demand in your chosen niche.

2. Research. Although you may have a good idea on your chosen topic, it will still help if you do your research. This is not only to get additional information but also to verify the ones that you currently have in hand. Check out reputable, informative websites and interview other experts.

3. Use eye-catching headlines. You only have a couple of seconds to convince online users to read your blog posts so you better make the most out of it. Make your titles eye-catching, intriguing, and compelling. Target human emotions and make sure that you tell your readers what's in it for them.

4. Develop an exciting introduction. Your effort in using catchy headlines will just go down the drain if your introduction sucks. You see, if your readers do not see anything worthwhile on your first paragraph, they will close your blog and move to the next one. You do not want this to happen, right? So, make your introduction as explosive as possible. Give your audience a valid reason to read on.

Posted in Blogging

Basic Blog Traffic

Improving Traffic Level is main key to improve the earnings
from your ads. "More people visit your website, greater possibility its click".

Improving your visitor blog amount is not as easy as told; it
needs the patience and hard work.

Are you tired no one visits your blog? Low traffic means few
readers. This first welcome I will ask you have done this basic strategy?

I will give the practical tips which you can use for develop
the traffic element based on my experience.

Good quality content, attractive, useful and pure
Which Blog is often you visit? If you like me, then blog with quality content is
most often. It is base elementary for improve your readership except you own the
"genius idea" for draw the visitor.

Good Weblog Design and Layout is important if you wish to
give the impression at first visit.

Link to other blog – Be the prodigal person to give the
link other blog. You've been surprised by how many link will return to your blog.
This is not only add traffic but nor damage to your blog ranking in Google.

Giving comments in others blog – Some devoted reader come
to our blog because of we often have interaction to them. Give the precise
comment, because it is easy to spam at comment section, but it will leave the
negative effect for you.

Update periodically – If you did not posting during 1
month, try to see what happened to your total visitor.

Interaction with the reader – Owning interactive blog
invite the reader involvement is one way to get the devoted visitor. There is
Some way of this matter example: allow visitor to advice your blog for your blog

Search Engine Optimization – It's very important of
Search Engine role in improving amount traffic, especially traffic that will
click your ads. So, more work hard to enlisted and ranking your blog as high as
possible at Search Engine.

Put your url blog below email signature – Each time you
send to friend or other since your blog url directly will be seen if they read
your email. This also represents one of way to promote your blog.

Enhancing RSS feed at your blog – more people read the
blog without visiting blog directly through / passing News Aggregators that take
the information use the RSS. Its better only give the abstracts info at your RSS
feed, so that if there is interested reader with the topic that write, then will
Be interested to read furthermore to your blog.

Registering your site at portals – There are some site
that list blog exclusively. Some focussed at certain topic (like
Globe of
Blogs ). Other portal like Blogshares , Blog Street and Blog Tree also lists a lot of blog with a few ways that will likely improve your blog profile.

Make the Newsletter – Offering your reader to subscribe
your blog newsletter so they always up to date.

Interaction in website forums – participating in forums
and discuses at thread according to your blog topic. Mostly they permit you to
make signature / signature that fill by your url blog. This represents the free
promotion for your blog.

Promoting your topic – If you write something that
according to you make proper seen and draw for others, promote it. First think a
moment before you send it through email – selectively and behaving respectably in
promoting it or you'd be assumed to spam.

Enhancing "email post to friend" feature in each of blog item
– if your reader read it and feel that it useful and appealing, maybe he / she
wish to inform to friends. If you provide the feature "email post to friend",
since they will easy to do it and your blog even also get the new reader.

This is only some idea that you can use to improve your blog

Use effective method to improve your traffic blog, what is
method succeeded applied at your blog and which do not? .Of course if only just
improve the traffic will not improve your ads revenue by significant, but
considering … element traffic have an effect on improving your earnings !!
Find you idea and best pay
per click affiliate program in my site.

Posted in Blogging

Free Ways To Make Money At Home Online

If you want to find legitimate ways to make money at home online you are in the right place. We are going to provide you with suggestions on how to make money at home without any investment at all. There are some people who think you need large sums of cash to make money at home online but that is simply not true. By following these suggestions you can start learning online so let's get started shall we. First rule is to never pay for any programs that will show you how to make money at home online, there is no need to spend anything since all of the information you need can be collected online for free.

What are your interests? You need to create a list of the top five (5) things you find really interesting. Once you have written down a list of the top five things you are interested in you can go online to a website like which is hosted by Google. Blogger lets you create a blog for free so there is literally no cost to use this service. Pick a name for your blog that is based on your particular interest and once you have the name established it is time to start creating high quality content.

Since you are going to be writing about something you are really like there should be no problems finding the passion to get up everyday and start creating top quality content. You need to work really hard at the start to build a loyal base of regular viewers. Since you are posting content on a regular basis there will be individuals who come to your website often and once you have a few hundred regular visitors per day you can start making money.

In order to make money you do not charge your visitors but what you can do is promote products and services that are related to the topic of your blog it could be anything. Whenever someone comes to your blog they will see the advertisements for the product or service you are promoting and some of them will buy from you. Another way to monetize your blog is to sell advertising space to companies that are interested in reaching your readers. Before you start advertising or promoting on your website it would be in your best interests to find out whether the products or services being offered are high quality, you do not want your readers to have a bad experience being promoted on your website. This is just one way you can make money at home online the only question that remains is when will you start? the longer you wait for take action the harder it will be to succeed.

Posted in Make Money Online

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