What are You Doing Wrong in Your List Building?
If you already have a list of 10,000 subscribers, you probably do not need to read this. If you have less than that and you have been marketing for more than 6 months, you are probably guilty of some of these faux pas. Fix them and watch your list grow.
1) Not having an opt-in form on every page. Every time a visitor comes to your site, they should have several opportunities to join your list. You see, once they leave, if you do not know who they are, they will rarely never return unless you can send them a follow-up email.
2) If you are specifically sending traffic to your site to sign-up for an offer, and you do not have a squeeze page entry point, you are losing subscribers. If you are sending traffic to your site from AdWords or Overture with the intention of offering them a free gift for subscribing to your list, but you are allowing them into your site without capturing their vital info, you are losing subscribers.
3) Not targeting your lists. Rather than having one large list with an eventual 10,000 subscribers (or more), have 5 tightly targeted lists of 2000 each. If you do an effective job of tailoring the emails on each list, your conversion rate and profits will be much higher.
4) Not building a relationship with your lists. If you entice a subscriber to join your list and then send an advertisement after an advertisement, he does one of two things – quits opening your emails, or unsubscribes. Both bad. You must build a personal relationship with your leads. Send them useful information. Only refer a product if you truly believe it can help them achieve something.
5) Not tracking your lead sources. If you are sending all your leads to one page, and not tracking where they come from, you are losing valuable information which allows you to better manage your campaigns. Maybe you are spending money to generate your leads. You have multiple sources, and on average, you are satisfied with your lead acquisition cost. Same thing with time. You spend time developing sources. But what if only one paid source and one free source are producing the bulk of your leads, and you do not even know it? Imagine if you could focus all your efforts and money on the sources that are producing – possibly doubling or tripling your monthly new subscriber rate.
6) Not tracking your email campaigns. Know which emails get opened. Know which ones get clicked through. Know why you are making money (or not). Track and monitor and test everything.