Categorized | Internet Marketing

Tips For Effective Marketing Using The Most Searched Words On Google

When it comes to improving your business, one of the most effective ways is through online marketing. However, there are many different ways on how to effectively market online. You have to choose the best one that will work for your company.

Taking advantage of Google search engines is considered as one of the most effective strategy for online marketing. One such tool to help you with this is Google Trends. Google Trends is a tool that enables marketers to get a glimpse of the most searched words on Google.

The tool maps out how these searched terms are used over a period of time and shows the popularity of the search across geographical boundaries. Using Google Trends, one can see both Hot Topics and Hot Searches. The former lists terms that users are actively searching at the moment.

Typically included in this list are the latest news on gadgets, music and movies. Hot Topics, on the other hand, provides a snapshot of trending terms in social networking sites like Twitter. It is imperative to understand that this tool does not provide the same data offered by keyword research tools which provide information about monthly keyword volume. What Google Trends provides is a snapshot of the interest level of Web users for a particular phrase over a given period of time.

Unlike keyword tools which provide statistical data, Google Trends provides a visual representation of the dynamics and life of a particular phrase – from its past to its future. Google Trends can also be utilized to tweak your geo-targeting as it can show data by country and by region, allowing you to see where the largest volume of traffic for a particular search phrase comes from.

Using Hot Searches, you can tweak your copy for newsjacking purposes. Newsjacking is all about taking advantage of current events and modifying your content to give your business’s take on that trending issue. Top Charts, on the other hand, can be used to generate ideas for content creation. By having a fair idea of what people are searching and talking about, you can craft your content around these and ride on the popularity of these terms.

For larger businesses and established brands, Google Trends can be utilized to monitor their brands’ performance. If you have been closely monitoring Google’s updates, you are most likely aware that the search engine gives preference to fresh topical content. And in order to stay in the search engine’s good graces, and even bolster your business’s performance online, you can use Google Trends to find topics to blog about. Click here to know more.

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