Categorized | Internet Marketing

The Key to Internet Marketing Success – Create Value

Internet Marketing: Have you already spent thousands learning how to do it? Do you have a business that is working and making money? Chances are, the answer is no.

I have heard hundreds of horror stories of people who have spent upwards of $100,000 or more on expensive internet marketing education only to still be sitting at home without a dime in revenue for their efforts.

What is the secret? Unfortunately, there are many secrets. Your learning will be unending. But one of the most important secrets, in fact THE most important secret, is to create value. What if you were to create at least 50 times the value as the money you are paid? Would you take that deal? Will your potential customer?

I am not talking about creating more of the “it’s too good to be true” hyped up sales pitches that promise riches without effort. What I am talking about is solving legitimate problems experienced by real people in real pain.

Don’t you pay money to solve problems that cause you pain? Why just yesterday I went to the store to find some relief for a cold that has gone on way too long. And I spent quite a bit of money on over the counter medications in hopes of getting better. What if you were to ask your target market just what problems cause the greatest amount of pain? And what if you were to locate or create a solution that relieved that pain.

We all will spend money to get relief if the pain is great enough. Be the source of that relief and you have a core component to a successful business model. And when you offer this relief in the best quality product you are capable of creating or locating, you have added real value to the world.

Creating value is an attitude. It’s also a core value. Not only does it make great business sense, it allows you to look at yourself in the mirror in the morning and feel good about yourself. What a wonderful way to do business!

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