Network Marketing, MLM Core Success Strategy
How do we increase the often negative primary perception of the term "sales?" It can often be associated with manipulation or less than ethical practices often stemming from prior negative experiences. These experiences come about within the prospect by a feeling of having been taken advantage of by a sales representative that did not take the time to truly understand the wishes of the prospect. In order to overcome this, we have to look to the overall approach and process we take the prospect through.
Tip # 1- Defeat any negative associations within you first. Be sure to see yourself as part of your prospect's solution rather than another problem or obstacle they have to overcome. Have the mentality that you are there to help and will learn the necessary skills to truly conduct business in the most ethical manner possible. Often times, we must truly believe in what we are promoting in order for this full effect to set in.
Tip # 2- Use a consultative approach. When reaching out to your prospect visualize yourself as the consultant and put the prospect before yourself. Take the time to truly understand what he or she desires. Why are they considering your opportunity or product? Then share how your offering may be of substantial benefit to their needs.
Tip # 3- Be conscious of your competition. Chances are that your competition is not taking the time to develop these skills. They're burning through prospects and putting themselves first, in an effort to get what they want. This works to make your consultative approach unique and creates a sustainable competitive advantage that every marketer should seek to employ.