Free Traffic Vs Paid Traffic Strategies
Free versus paid traffic strategies, which strategy is better? I think that depends on what you want, and how big your advertising budget is. Generally speaking, if you are motivated by fast results, then paid traffic would work better. If your strategy is more long-term, then free or organic traffic may be your best bet, especially if you do not have a lot to spend on advertising. But before we get into the advantages and disadvantages of each method, let's look at some of the ways you can generate free and paid traffic.
Free Traffic Strategies.
There are quite a few ways to generate free traffic to your site. But we want to make sure that we are getting Targeted traffic to our sites .. The optimum ways to drive targeted traffic to your site is by using Search Engine Optimization (SEO) techniques or Search Engine Marketing; content marketing which includes blogging, article marketing and video marketing; social bookmarking through sites like Digg, Reddit, etc .; and by Social Networking through sites like MySpace, Facebook, and Twitter to name a few.
The first advantage of these methods is that, with the exception of some inexpensive tools you may desire to use, these methods are entirely free. So you do not have to worry about busting your budget. More importantly though, organic traffic is the gift that keeps on giving. That is, unlike the Paid methods, you can receive returns on your investment long after you finish the work, which brings us to the disadvantages.
It does take some time and effort in order to generate free targeted traffic. You will have to work. Also, it usually takes a couple of months before you start seeing significant results.
Paid Traffic Strategies.
Paid strategies include Solo advertising, Ezine advertising, banner advertising, Pay-per-Click (PPC) and Pay-per-View (PPV). The most effective of these appear to be PPC, hands down, especially utilizing the Google AdWords PPC campaigns.
The advantages of paid traffic strategies is that you do not have to wait long at all to start seeing real results. Also, the results from paid traffic are a lot more measurable and easy to track. You get a good idea of what works, and what does not, so that you can tweak your keywords, ads, and other elements accordingly.
The disadvantages start with the cost, of course. PPC and paid ads can be very expensive if you are not careful. Another disadvantage is that after your campaign ends, the traffic to your site dries up.
So Which is Better?
Is one way superior to the other? I do not think so. The optimal way to market would be to incorporate both strategies. What is important though is to make sure that your site does a good job of converting visitors to leads and ultimately to customers. I mean what good does it do if after all of your hard work, or after all the money you spend, that you get a lot of folks to your site but nobody purchases anything. That would be very discouraging indeed. On the other hand, you can have that most exciting site on the planet, but if nobody ever sees it, you will not make any money that way either. So it is important to get as many people as you can to your site. It is also important to engage them once they arrive, whether you use free or paid strategies to get them there.