Categorized | List Building

Email Marketing Statistics – Are Your Emails Getting Through?

Let’s face it, email marketing is very popular. Services like Aweber and Get Response make it easy. But are your emails getting through? Do you know what delivery rates are for certain ISPs? Some of the stats would downright shock you. In this article, we’re going to look at some of these statistics and ways in which we can improve the delivery rate of our emails.

First off, let’s start with a brief, but albeit important, explanation of why your emails aren’t always reaching their intended destination. See, because of all the complaints of many Internet users due to the amount of real spam that they’re getting from a multitude of sources, ISPs have been forced to put spam filters on everyone’s email account. As a result, a lot of emails that you’re expecting to get are not quite making it to your in box, and you don’t even know it. The question is, what percentage of your emails are ending up in cyber space, never to be seen again?

The wide range of percentages would absolutely shock you. And the reason for this wide range is because each ISP uses a different spam detection algorithm. If everything was uniform, which is the way it should be, then at least everybody would be losing the same amount of email. Such is not the case.

For example, the best ISP out there for email delivery is Compuserve.. Only 11.8% of all email delivered to Compuserve email accounts gets blocked. Now, while that might seem like a good figure, it actually isn’t. Why is that? Well, it turns out that of all email delivered, only 5% are not can spam compliant. So, in a perfect world, only 5% of the email sent to any ISP should be blocked. Compuserve is more than double that and they’re considered excellent.

The horrifying stats are that some ISPs have blocked email rates of over 30%. The worst offenders are Road Runner at 30.6%, Gmail at 34.3%, Adelphia at 35.5% and Excite at a whopping 50.7%. That is almost mind boggling that more than 1 out of every 2 emails sent to an Excite email account never makes it.

And if that’s not interesting enough, where you live has a big effect on how much of your email you get. For example, if you live in the United States, only about 86% of your email is going to reach your in box. But, if you live in Europe, you’re going to get almost all of your email as European residents have a 94% delivery rate. Maybe I should move.

The frustrating part of all of this is that there is no rhyme of reason for why an email won’t make it through to you. I receive more spam from real spammers than I can keep track of, and yet when customers email me, they scream that I didn’t respond when in reality, I never got the email.

So I ask you. Are YOUR emails getting through?

If you don’t know the answer to that, you’re not alone.

To YOUR Email Health,

Steven Wagenheim

Leave a Reply