Categorized | List Building

Email Marketing – Can You Do it Yourself?

Email Marketing – What is it and do we really need outside services to provide it for us? Simply put: Email Marketing is a means of obtaining the email addresses from potential customers (using opt-in boxes). Then, using those addresses to inform those potential customers of what you’re offering through newsletters or other means.

So, you get email addresses and use them to promote your services or products. Do you actually need an outside service to do this for you? Well, that depends.

Just starting out?

If you fall into this category and you don’t expect your business to jump from 1 to 500 overnight, I would say you probably don’t need an outside service to start. Considering that most services charge a monthly fee to maintain this service you need to factor that into the equation. My suggestion here is to create a spreadsheet of what your monthly expenses are in regard to your business.

There are a few questions you also need to ask yourself before utilizing one of these email service companies:

1. Can I afford this monthly expense? Are my business expenses more than the income from the business?

2. Will this outside service increase my business?

3. If I don’t use a service now, can I import my subscribers to a service when my business expands?

4. Can I start out doing my own email campaigns?

Questions 1: Only you have the answer to this question.

Question 2: The answer is, NO. Your business will increase through your efforts. You need to provide something your reader needs. It’s the strategies you incorporate into those efforts that will entice your reader to click on that subscribe or contact button.

Question 3: The answer is, YES. And, once your business has grown to the point where you need management service they’ll explain how to do this.

Question 4: The answer is, YES! Again, remember, this pertains to entrepreneurs who are starting out or relatively new to the world of internet marketing and don’t have too many subscribers.

Around for a while?

Obviously, for those who have an established business with hundreds or thousands of subscribers it pays to utilize the services of one of the email marketing companies. But, for the rest of you, save some money – try it yourself first.

In a future article I’ll explain how to create your own email campaign.

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