Archive | List Building

List Building Overview

With so much information out there it's easy to think that everyone (except you) is busy building their list and making money. You struggle to sell things online, when you do not need to.

The good news is that you really can begin building your own mailing list, today, by taking some specific actions.

So, why would you want a mailing list of your own?

  1. In the history of the Internet it has been observed that a full 99% of people who succeed online long-term have a list of their own. Now that's not scientific but it's true.
  2. When you have a list of your own you completely eliminate advertising costs. I mean completely. With your own list you can promote anything you want any time you want and as often as you want … for zero cost.

To gain a little understanding, let's look at the who, what, when, where, why and how of list building.

WHO SHOULD BUILD A LIST?

There is an easy answer to this question. The answer is … anyone who is serious about building an online business or making money online.

If you are marketing online as a short-term thing and you are not really committed to succeeding online, then list building is probably not right for you.

The reason is simple – once you have a list you need to stay in touch with them and let them get to know you a bit so they can like you, trust you and buy from you.

Please notice that order because it's important. They need to like you before they can trust you. And they need to trust you before they will buy from you!

WHAT IS NEEDED TO BUILD A LIST?

  1. A squeeze page. You can use a blog (or other page), but squeeze pages work best.
  2. An auto-responder to capture leads and send follow-up messages.
  3. Something of value to get people to join your list. People care about WIIFM (what's in it for me) and providing a high-value "subscriber magnet" works well. Video series and downloadable PDF reports work especially well.
  4. Email messages you can send automatically to the people who sign up for your list.
  5. Great products to promote to your list. The goal is to make sales, so provide helpful articles about a specific problem and then offer to solve that problem for your reader by suggesting a product. Do not push the product, the sales letter of the product will do that. You just sell the click by creating curiosity.
  6. Targeted traffic. Simple, yet important. Once you have your system in place you want to market to people who you KNOW need what you are offering. It's called target marketing and it is the most important skill online.

If you have, or can learn to get, these six things you will have all you need to build a real and lasting online business.

WHEN IS IT SMART TO BUILD A LIST?

If you're not building a list now, it's time to get started .

If you see the logic of needing a list, commit to doing something every day towards building your own list.

I have spoken with literally thousands of people and can tell you that they ALL wish they had begun building their list when they started working online.

Most lost huge amounts of time trying this system and falling for this other hyped-up deal. We've all been there.

All we have is today. And today is the PERFECT time to get started building your list.

WHERE CAN I START BUILDING A LIST?

The best place to get started in my view is Aweber . Aweber is not only the best auto-responder, but they have an incredible free series of videos to teach you the steps you need.

WHY WOULD I WANT TO BUILD A LIST?

Easy: to make money by selling things. That may mean affiliate marketing or selling your own product or something else.

But if you are online to make money then list building matters … a lot.

Here's another reason – when you have a list, you become a thoughtful-after joint venture partner. You may not believe me right now but trust me when I say that if you build a powerful list the top marketers online will come a knockin 'on your door. They will want to reach your audience. How cool would that be?

HOW CAN I START BUILDING A MAILING LIST?

The first step is to see the big picture. I hope this article helped you do that.

Take a moment to review the six points in the "What is needed" section above. Use it as your list-building blueprint if you like.

I will tell you that having a mailing list of my own, and knowing what to do with it and how to develop trust and relationship, has been the most profitable thing I've ever done online.

About twice a year I'm asked "what would you do if you lost everything – how would you start over?"

My answer probably will not surprise you – I would focus 100% of my efforts on building a list and giving the people on that list incredible value.

Once you do that selling takes care of itself and becomes automatic.

And having an automated selling system (or 12 of them) is a beautiful thing indeed!

Posted in List Building

Opt in Email Marketing List Thank You Pages

Once you have completed your squeeze page for building your email marketing list, it is time to think about where your new subscriber will go next. Getting your visitor to subscribe to your opt in email list is the beginning of not only building your relationship with that individual, but it is also the start of building an income for your internet marketing business.

Now that you have gotten a new opt in list member on your squeeze page, you have to guide them through the rest of the process to get them on your email marketing list and to their free to download product. When they download their ethical bribe they will begin their initial contact with your sales process.

Double Opt In, The First Step To Joining Your Email Marketing List.

When your visitor puts their name and email into your opt in form and presses the submit button,they have not officially joined your opt in email marketing list. Not if you use double opt ins for your subscribers, which I highly recommend because it gives you the most protection against spam complaints.

What they have done is taken the first step in joining your email marketing list. Now it is up to you to help the get completely through the process by giving them very clear directions on what steps you want them to take next.

The Confirmation Page.

When your visitor puts their name and email address in the opt in list form and pushes the submit button, you will have the opt in list form set up to take the subscriber to a confirmation page. On this page you will thank your new opt in email list member and give them DETAILED instructions on what to look for in your first email.

On your confirmation page you will have a picture of the exact email your opt in email list member will receive from your auto responder with the confirmation link highlighted and a little box with an arrow pointing at it with the words “Click This Link To Confirm” in the box. Below that you need detailed information on how to white list your email account.

To increase your confirmation rate, usually it’s about 70% and we want it above 90%, you can let your subscriber know that by clicking the confirmation link in the email they are receiving, they will receive a surprise bonus on the download page. This really works.

In the email that your auto responder sends your opt in email list member you will tell them exactly how to confirm their subscription just as you did on the confirmation page. You will also tell them how to white list your email account. The more detailed your instructions the better!

Your Opt In Email List Confirmation Link.

Your auto responder email confirmation template allows you to either write the email or to add your personal thank you to it. It also allows you to select where the link will take your new email list member. Since those who are viewing this page have just said yes to you about joining your email marketing list, now is a great time to make your first offer.

How to Present Your First Offer to Your Email Marketing List Member.

The thank you page you send your new opt in email list member to from your confirmation email is a great place to introduce your new subscriber to their first look at one of your products. Here you give them the download and bonus your offered for them to join your email marketing list and give them a special offer you made on the thank you page just for your new opt in email list members. Oh yes, make sure that you stress the time sensitivity of the offer.

Posted in List Building

Article Marketing and Publishing – The Skills

On the surface, the concept of article marketing and publishing is very simple – after all, it is just a matter of writing promotional articles and releasing them on popular article websites, right?

Well, yes and no. As a matter of fact, not everyone can write good material, though almost everyone possesses the skill to write. To clarify, almost everyone can put down thoughts using letters and numbers, but not everyone can do it in an effective manner. In fact, lots of people struggle to come up with material to write down when asked about things that would normally be easy to talk about.

There are several skills that are directly connected to article marketing and article writing. The first is the ability to organize thoughts. Effective writers are effective because they can arrange the various thoughts into some logical sequence that produces the desired effect. Simply throwing a jumble of ideas into an article will not produce any discernible results, even if the grammar and spelling are perfect.

There's also that – the ability to choose and deliver an effect. Writers who write article marketing typically have goals in mind. It may be to inform, it might be to promote. Then again it could be a reflection of personal thoughts and opinions. It may even be a combination of these, in various degrees. More concretely, it is the ability to choose the right words and right turns of phrase to appeal to the emotions of the reader.

Of course, spelling and grammar are vital, but so is the ability to pick and choose one's audiences. For maximum impact, a writer needs to understand the way that his intended audience thinks, and what their preferences are. Think of it as knowing the right time to drop names, the right place to throw in a joke, or the best situation to describe in an example.

Needless to say, the ability to convince others to your point of view, or at least get them to consider it, is a skill that writers need. Aside from affecting their hearts, one needs to affect minds, to turn them to another way of thinking. It is with this that a writer can improve business volume, even if the business itself does not improve. Changing the way people perceives things is one of the powers of writers.

On the Internet an article related to some product or service needs something called SEO, or search engine optimization. This is a process by which writers improve the chances that search engines put their material close to the top of the search results that are relevant to them. SEO has several sub-skills associated with it. The most important thing here is to know how SEO works, and how to exploit it – something that a true Internet article writer knows.

Choosing the right website is not so much a skill as a matter of preference and research. If you feel that you will get more hits on this site, or simply prefer the way they do things, then go with them. Just make sure to comply with any rules and regulations that concern you!

Posted in List Building

List Building Strategies: Tapping the Gold Mine

Email marketing is still the number one way to reduce maximum RIO for your marketing dollar. And it can be used profitably for any kind of business or niche. Although it may seem otherwise, it is one of the cheapest ways of marketing your product. Compare it with other popular forms of marketing like PPC & SEO and you will know why it is imperative that you have an ezine in your marketing tools.

However, at the base of a successful email marketing campaign, one must have a permission based email list. A list that contains highly targeted traffic and potential customers.

There's an old saying that 'there's money in a list'.

Let's modify that a bit.

'A list is a goldmine'

And if you have done the hardwork of bringing in the targeted traffic then now's the time to mine the gold.

So are you ready to begin? Here are some of the best list building ideas and retention ideas that you can apply to your list building techniques to derive maximum benefits.

Content is still King: The days when people would give you access to their email address solely to gain access to a free report are long gone. Due to unwanted spam mails, an email address is a privileged possession today and to get it, you have to provide users with quality content. Good quality articles, blog posts and information that helps your list.

Let the subscription form be visible: Your opt-in form can appear at more than one place. There is no rule that it must and can appear only on the top left corner of your page. There are marketers who use it multiple times in one page as well. As long as it does not clutter or interfere with the visibility of the page, use it.

Are you using your social media pages: You must integrate your favorite social media platform with your opt-in form or vice versa. It is a valuable source of traffic that can not be ignored. If you are regularly updating your social media page then you will never find a dearth of traffic from it.

The Easier the better: The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, do not include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.

Do you have a Privacy Policy: People value their privacy. No body likes to be bombarded with spam mails about Impotence drugs. So, post a link to your privacy policy in your opt-in form. If you still have not created a privacy policy, then use Google to find a 'Privacy Policy Generator'. You should find several online versions that can easily generate one for you.

That's it folks. I hope that you start to mine the gold in your list as soon as possible. If you are looking for more List Building Strategies then feel free to check out my blog.

Posted in List Building

Article Marketing Tip: Ways to Write Them Fast

Article marketing is indeed one of the best strategies you can use to be able to reach out to more people through the internet and to create opportunities for sales to be transacted. However, it is also a method that would require you to give high importance to the creation of many good quality articles, which could be a problem if writing happens to be not your specialty.

The good thing about it though is that there is something positive out of being not a very prolific writer. If you are not someone who is adept with the written word, you must be more comfortable with expressing verbally what you have in mind instead then, if so, just write what you would want to say.

Actually, people love to read articles that are written in a simple and conversational manner just as much as they do not like to read textbook-style writings. Therefore, you do not have to possess the talents of the great playwrights and novelists in order to engage in article marketing.

What is important in article marketing though is the speed and quality of the articles you can produce, especially since you are expected to produce the most number of write-ups possible. Writing fast may seem difficult but actually it is not; all that you need to do is learn about the some of the most important tips.

One of the favorite types of articles that people read are on tips about anything, from the most simple domestic menners to the more complicated ones related to professions. Of course, you should not attempt on writing about tips on subjects that you yourself are not very familiar with or else you would just end up with a boring or, worse, misinforming article.

Avoid writing in an essay form or the article may appear long and boring for the ordinary reader who is just using the internet for quick reference. The best format to be used is the list because it easy to read, it is direct to the point, and oftentimes short enough for quick reading.

Make an outline of your article so that you can cut the time of writing the draft, although you can skip this as soon as you improve your skills. Start by writing two paragraphs that would serve as the introduction, one that briefly explains to the reader what to expect in the article and its relevance.

The body should be composed of a list of the tips, with each item having on its own paragraph for a short but informative explanation. At the end of the article, write a conclusion composed of one paragraph that wraps up the entire article and reminds the reader of the relevancy of what they have just learned.

Posted in List Building

Strategies Most Marketers Misunderstood In Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

Posted in List Building

Case Study: From Red to Black, Generate Double-Digit Sales Increases Through Strategic Marketing

Conventional wisdom states that when times are bad and sales are down, management should cut all expenses except sales and marketing. And when things get really bad, management must cut everything but sales because selling is the fastest way to increase revenues.

This business-to-business case study illustrates how, if executed properly, strategic marketing can sometimes be a quicker, more efficient and more effective way to grow sales.

The Situation

A manufacturing firm’s brand enjoyed high name recognition, and the longstanding business had survived and often thrived through multiple business cycles during its storied history. A competent management team had been assembled and was balancing operational needs with cash-flow requirements.

However, sales of the manufacturer’s primary division were declining and the market for its products was in a severe depression. The lack of volume meant the company was not covering its overhead. Escalating energy and raw material costs were eroding profit margins.

Product and Distribution Channels

Market perceptions of its products were mixed. The company had a strong reputation as a manufacturer of “green” building products, but it was not well regarded for solving end-user problems. The firm was not in a position to compete on price.

Although the company’s products were esteemed by specifiers and designers for being sustainable and other specific performance attributes, many end-users were put off by the high cost of the products, and sometimes found these products to be difficult to work with and of questionable quality.

Low sales volume and slow inventory turns decreased the company’s value to channel members and kept new distributors from taking on the line. To cut costs, existing distributors reduced their inventories of the company’s products, and dropped slower-moving niche items manufactured by the firm entirely.

In response, management hired a full-service marketing firm and undertook a full-blown marketing and advertising campaign. The marketing message trumpeted the environmental friendliness of the firm’s products but failed to communicate their other performance values.

Choosing Strategic Priorities

Rather than simply initiating a typical marketing campaign, the company needed to find:

· A high-volume application…

· In which it could be cost-competitive…

· In which it had a different story to tell…

· In an expanding market, enabling growth without having to take market share…

· And reestablish its value to distributors.

Internal Assessment

The company’s primary product is a fiber board used for various purposes by construction trades. Reducing sound transmission in buildings appeared to be the company’s best opportunity to generate volume. Multi-family projects that required sound reduction could require multiple truckloads of product. The firm already marketed this application but was not emphasizing it.

The company’s sound-reduction product performed well and was cost-competitive in flooring applications. It was installed very differently than the products dominating the market. Competing products were sold directly to specialty contractors, bypassing traditional distributors and contractors.

The housing market had collapsed with no recovery in sight. The lack of money for down payments, overly strict mortgage requirements, and fear of declining home values crippled demand.

Still, people needed places to live. Apartment construction, while also down, remained viable, and increased demand was forecast for the foreseeable future. Demographic changes predicted surging demand for student housing and assisted living. Changing consumer tastes were boosting the desire for urban living. The Federal government’s spending on affordable housing, often in the form of apartments, was increasing in an effort spur economic growth.

Executing the Strategy

A volume application had been identified that met the company’s strategic imperatives. The marketing group now needed to focus all its resources on implementing the initiative as quickly and inexpensively as possible against larger, better-capitalized competitors that dominated the market. Every problem perceived by customers that could hold back sales needed to be solved.

How

The marketing team implemented a wide array of tactics to support the new strategy:

Brought It Inside. To reduce cost, the firm terminated its engagement with the full-service outside marketing agency and brought marketing in-house, with assistance from independent professionals.

Aligned the Messaging. The marketing team developed a compelling tag line aligned with the new strategy. The message was simple and specific, yet universal to the company’s other product lines.

Developed Aligned Materials. The team conveyed its solution and addressed all known obstacles through new marketing tools in a wide variety of mediums, including video, website, packaging, sales aides, installation graphics, product sheets, trade show booths and more.

Accessed All Available Channels. The team tapped all available cost-effective channels to disseminate the message, including the company website, YouTube and industry related third-party websites.

Quality Improvements. The marketing team communicated quality improvements needed to increase market acceptance to operations. The Operations Department innovated and made improvements. Third-party testing labs were engaged to refute end-user performance concerns and induce confidence.

Bottom Line

The shift in marketing strategy contributed significantly to turning around declining revenues into consecutive year-over-year sales increases of 20% and beyond. Identifying and targeting an expanding market segment supported this growth in sales. Increased market share remained a goal but was not required for significant recurring revenue increases.

Companies that follow conventional wisdom run the risk of leaving core problems undiagnosed and fail to turn sales around. The strategic marketing process avoids this pitfall. Strategic marketing effectively gives the sales force an improved product to sell and a better market to sell it into, thereby propelling increased sales at a rapid rate.

The company could not have sold its way out of declining revenues without first changing its go-to-market strategies. It needed to find a market opportunity that met its strategic imperatives and provided a focus point for success. Compelling marketing messages provided efficient market penetration in a way that selling by individuals or teams could not.

If done innovatively, with an eye on costs, strategic marketing can be the fastest way to spur sales growth.

Posted in List Building

Understanding the Levels of Marketing Performance

Responsive Marketing Level: The first level of marketing performance is the level of responsive marketing. This level is basically when the marketing performance is executed in the form of an affordable solution at the identification of a clear need. The most suitable example for this marketing level is the invention of dishwasher. Clear need existed keeping in view the fact that women didn’t want to waste their time washing dishes hence dishwasher came into being at affordable rates. At this marketing level, you can be sure that there is minimum risk because of the fact that a clear need exists and the customer isn’t required to be made aware of the need. He can easily identify the solution of the need when a solution is provided. At this level the solution is affordable, so the product acceptance is not a problem either. Hence briefly, the responsive marketing level is the level of minimum risk.

Anticipative Marketing Level: The second level of marketing performance is the level of anticipative marketing. In this level, the need is anticipated but not directly stated by the customer for one reason or the other. This level includes the anticipation of customer needs and provision of a solution to the needs unstated. An example of this is the invention of mineral/bottled water. Ambiguous need existed keeping in view the fact that the water is getting polluted. This level of marketing also requires an awareness campaign. It is required to make the people identify the need and ready to accept the solution. If they don’t identify the need, they would never accept the solution. At this marketing level there is moderate risk present. If you fail to make people aware of the need to which you are providing the solution, the solution will ultimately be rejected by the market thus causing you to lose market.

Need Shaping Marketing Level: The third level of marketing performance is the need shaping marketing level. This level of marketing performance is when a company launches or provides something that wasn’t needed by the people or even imagined by the people. This level includes coming up with a creative solution to a problem that wasn’t actually a problem. It wouldn’t be wrong to call such a product an extra luxury. An example of this is invention of an iPad or an iPod. People had no need of iPad or an iPod but apple launched it considering the fact that change keeps the market going. The acceptance level of these products was extremely high and hence Apple succeeded in living up to its image of the cult brand. At this marketing level a high risk is present. Be careful while opting for this level!

Posted in List Building

List Building

As more and more people start using the internet for business and shopping the increased competition in the market is staggering. This has lead many internet marketers to looking into list building to keep a hold of their customers and future customers.

What exactly is list building? Have you ever logged into a website and are they asking for your name and email address? They do this a variety of different ways. They can be asking to keep you informed for site updates, a free prize or any random free giveaway. The primary reason that any of these sites are doing this is to get a hold of your name and email to be able to build a list.

List building is done for a variety of different reasons but the primary reason is to be able to sell the list products in the future. With list building you need to make contact with the list and keep them interesting. You see this most prevalent with internet marketing companies. They will often contact their list with free information and free gifts. The reason they are doing this is to build a relationship with everyone who receives their email. Now instead of avoiding the email the user will be looking forward to reading that email.

Once people on the list are starting to accept you as an authority in the market you have won the battle. Now many people do not understand how easy it is to start building a list. First using an outside service for your list makes it much easier. The two best companies in the field in most experts' opinions are icontact and aweber. These companies will allow you to set up an HTML code that can be easily put into your website to get the emails saved. Then you just access the list through their sites to be able to contact them. One email then can be reached by 1,000's of people.

List building is an effective way for many internet marketers to make money. Adding a list to your website is quick and easy and should be done by all internet marketers.

Posted in List Building

How Can You Adopt the Best Marketing Strategy for Your Nonprofit?

Your nonprofit needs money to survive and continue working for the betterment of society at large; you are unsure of the strategies to apply in this instance to initiate a steady cash inflow. Well, coupled using the most obvious ways of marketing like printed adverts on newspapers and magazines, distributing pamphlets at shopping malls or parks, try out the online ways too! You must have heard about social media sites and in all probability own a website and may be a corporate blog too. Then here is your chance to market your nonprofit via these online channels. The major benefit of using these channels is that they help you reach out to millions of people in seconds.

Work on Your Official Website

Regularly update your nonprofit website with texts or images that best define your work and goals. People should develop a feeling of trust in what you do; then only will they start supporting you financially. Choose a layout that is beautiful and appealing – do not go for loud colors that dazzle your donor's eyes the very moment they enter your website. Add a personalized note on the homepage to connect with potential donors. Write about the mission and vision of your nonprofit and how you need the help of people to succeed in your task.

Use the Blog

It is good to have a blog along with the website to connect with bloggers and readers around the world. You can find and search for bloggers who are enthusiastic about philanthropic works and eager to help non-profit organizations monetarily. You can establish a connection with such groups of people and then start interacting with them to win over their confidence.

Social Media Platforms

They are doing an excellent job in attracting large numbers of geographically dispersed people towards a particular association or community. It is because I have seen a speedy rise of the company's sales graph as soon as I started marketing my events on Facebook, Twitter, LinkedIn, and Google+ leaving such other sites that are giving positive results to different company marketing teams. Nonprofit staffs can utilize various social media sites to network, connect, and interact with prospective donors and volunteers.

Creating Wikis

You can create a wiki anytime. The brief definition of wiki is a website that allows people to add, remove or edit chunks of content from it. Biggest example of wiki is Wikipedia that gets almost half a million hits every day. However for marketing purpose, you need to set up your own wiki to let current and potential donors engage with your thoughts and ideas and keep the conversation going. Examples of the top marketing wikis are "Channel 9 Wiki" (Part of the MSDN or Microsoft Developers Network), "Memory Alpha" (wiki launched for die-hard Star Trek fans), etc.

Posted in List Building

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