Archive | Internet Marketing

Network Marketing Tip – Use the Power of Social Media Tribes

Network marketing business professionals are constantly in search of new and productive ways to grow their business that are easy, fast and functional and reach a large number of individuals. Social media has been a popular catalyst to achieving this ongoing goal for most industry professionals. However, the ability to share content beyond one’s own circle of contacts leaves most network marketers searching out new solutions. Many are turning to social media tribes to grow their online businesses. These “tribes” or groups of professionals, come together to cross-promote and share each others content through various social media channels. Understanding how a social media tribe works, the key to success in using this approach to marketing coupled with the benefits of tribe membership are important to implementing this strategy in your own business dealings.

Social tribe membership is one of the easiest ways to promote your online marketing content. Upon joining a group, simply post links to your blog posts, articles, videos and related content. Once live, members of the tribe will share your offerings through their social media platforms; in return, you will do the same for fellow tribe members. The magnitude of content dissemination will be unparalleled. Instead of merely reaching your contacts, you will now receive exposure to your tribe’s individual contacts as well. With a group of 20 members, the avenues for content distribution will quickly grow your exposure and offer a greater impact as your content will be viewed by many more people than if you tried doing this alone.

The key to success in utilizing social media tribes is to submit high quality content for circulation. This should not be used as a chance to circulate business opportunity links, links to your programs or capture pages. As business owners, fellow tribe members will consider this spam and the behavior is not condoned. In order to succeed, offer valuable content rich in information, beneficial to the syndicated audience. Additionally, remember, you are obligated to share other tribe members content. The ultimate goal is about helping one another to grow.

Tribe membership comes with its own set of benefits. With active participation will come an increased level of exposure to your business as in addition to the shared content links, members will frequent your site and comment on your blog. Most social media tribes are free to join and present ample opportunities to learn from other members. Participation will challenge you to develop and publish strong, industry-leading content as well written, helpful, unique content gets syndicated quickly and most frequently. Aside from the benefits of content syndication, social media tribes are an excellent way to network and know others in your industry. Additionally, you will benefit from regular exposure to cutting edge content and thought capital, which will help you to grow your own business.

The power of social media tribes is unparalleled for network marketing business professionals looking to gain an edge. As relatively easy tool for most to embrace, successful industry professionals should seek out an active group and test the waters.

Posted in Internet Marketing

Basic Internet Marketing – Things Online Marketers Must Know

Many of the people start with the internet marketing but everyone is not successful in this. Why is this? This is because not every internet marketer knows the basic and effective tips for the online business. Most of the internet marketers enter this world and think that they will become millionaires without even knowing the right way of achieving it. The most basic platform for this is the internet which is a great place to market any opportunity if you know the right way of doing it.

But what is that something which is lacking in all failed internet marketers? And why do they continue make such mistakes? I also faced similar situation and what I used to do was, I used to tell everyone that my product was the best and this is where I went wrong. This was not a proper method to do it. I was kicked from all the social networks and websites that reviewed me to be unethical with my marketing techniques. Here understand very basic thing that everyone is not interested in your product. Here, instead of capturing everyone, try to focus on a group of people who would be interested in your product.

It is these people who would be involved with you in the internet marketing and then try to write some articles in the website which you are promoting. Try to focus on people who are looking for your service as well as people involved in getting an opportunity. In this way your website will become most visited website and you will earn good profit through the products which you will be selling to your customers. The main key to being successful in internet marketing is you must know how to target the best people who would be interested in your website and services.

Posted in Internet Marketing

The Secret to Internet Marketing That Actually Works

Trying to find the best way to promote your company on the World Wide Web?

How many hours have you spent trying to research and learn about getting your website noticed?

How many AD campaigns have you tried on the major search engines, social networks, blogs and business websites? Wondering why you did not get the results that you were expecting and paying for?

Your answer most likely is this "too numerous to count".

Are your tired of the many hours that you have invested of your time and energy? Well … Time is money.

You can get free resources for your small to med-size business to address how to help get ranked on page 1 of Google "organically" within 90 days or less, that's placing your company front and center.

Also, Free demo's to learn more about PPC campaigns on a Flat Fee basis too while keeping your budget in mind.

Website design and re-designed for a professional image is key. When you have a visitor visiting your website, you have just 5 seconds to capture their attention. Having an easy website to navigate around is a big help of course that's the visual part of it.

On the back-side, well this becomes very technical and understands expertise. Hiring a Company that knows what they are doing and can show potential client these results including their ability to get ranked as well. If they can not get ranked then most likely they are not going to be able to do the same for you! Would you want to be paying a Company that can not rank themselves? Ok … that's a resounding NO.

Building your web site also needs to be properly optimized, so you can get noticed on the web by the major search engines.

Press releases can promote and announce news about your Company. Google likes that. You earn profits if you will, in terms of your website content. Cleaning all the meta tags, duplicates content and stuff that needs to be removed behind the scenes. The more merits earned the better. This done by attaching social networks and blogs links to your website then being recognized for those by Google 🙂

Take advantage of the resources ie the white paper to learn more about the secrets of internet marketing.

Posted in Internet Marketing

Video Marketing – Embrace the Trends of Mobile and Social Internet Options of Web Users

Numerous marketing alternatives exist for the aggressive and ingenious online marketers on the Web today as innovation remains to advance quickly. It might be kept in mind quickly that one marketing strategy is making waves high and quick without losing steam or energy.

Characteristics of Video Marketing

Modern customers choose to view a video on company promos than to read it in the mail. When the videos are well produced to communicate the message in a wonderful way, videos are more amusing and intriguing than text messages.

Video marketing is swallowing up the marketplace as company owner and online marketers take advantage of on its characteristics to tempt more customers to their company brand and sites. Videos are now offered on mobile phones that are effective to accommodate videos and apps.

Rich video material that is evergreen and beneficial to customers is drawing lots of to choose video marketing over text material. Company promotion videos may be quickly produced in the very best of video formats utilizing deployed devices of this innovation age in a brief time frame for a long term huge effect. The advantages of video marketing are broad and big to draw in increasingly more company online marketers to woo more customers to their company and brand of services and items.

Lots of imaginative online marketers and company owner are deploying videos as sales letters in visual kind. This is an exceptionally exceptional concept as modern-day customers are more mesmerized with a video sales letter than a real mail or leaflet presenting the very best of business or brand.

Video marketing might in fact big results such as viral videos that would make the day for business owner or online marketer. When a video goes viral through the web, huge web traffic is anticipated to flood the web company website with more consumers and possible result in produce more sales and revenues for business profits.

Essence of Video Production

Among the main obstacles to video marketing is the production of the video. Numerous online marketers may feel afraid by this job having no technical understanding or abilities in producing a video. Contemporary innovation supplies a myriad of vibrant video production devices and options that might be used quickly without much ado.

Online marketers and company entrepreneurs who wish to take pleasure in more cost savings through video marketing may choose to create their own videos rather than contracting out to the specialists in the market which might be expensive and not really reliable. Making a video is not really tough with the vibrant devices offered in the market. The needed elements would generally be a cam or web camcorder and the best software application to create an effective video in an hour approximately for the amateur video manufacturers.

It is not required to be the 'star' of the video as animation is a fantastic alternative to those who are camera-shy. If the contents and lines are well prepared, there are numerous stars and starlets who might be working with to be in a company video promotion. These people are more comfy in front of the cam to act naturally and convincingly, however they should likewise reveal interest about the brand and company product and services to be promoted through the video.

Stars might likewise be welcomed to star in the videos of companies that are trying to woo more customers to the brand. These stars are normally called brand ambassadors who support the brand and services or items. Due to their presence and their affirmation of the brand or item, customers would have drawn to the brand even if the celebrities had only been employed for the video commercial and had not used the product at all.

Excellent company promotion videos need to produce quality material that is amusing and fascinating in the .vid format. This would make the video more available by others through the Web to reach more possible company leads and clients. When the ideal format is turned on by an easy guideline, the system would manage the formalities instantly.

New Video Marketing Technologies

4th generation mobile interaction innovations are emerging quickly with lots of advanced and vibrant gadgets easily offered in the market. Customers are rapidly moving on from third generation innovation gadgets to get the finest of yet to come.

Videos are downloaded quickly at quick times to be seen on advanced mobile phones that are portable to motivate use from anywhere. This advantages online marketers and entrepreneur who wish to promote their brand and company products all the time to a larger scope of audiences.

The majority of sophisticated mobile phones are geared up with the best elements and apps to see live videos quickly in convenience to be on par with standard mass media marketing. Video marketing projects on mobile phones are less expensive to create gradually with more vibrant devices and platforms to support the activities.

The Web is an extremely flexible platform that provides a range of channels to promote video marketing. Social network websites like Facebook, Pinterest and YouTube provide steady environments to online marketers who continue to look for particular niche markets or targeted seeing audiences to take pleasure in company discount videos. Advanced video production devices and software application keep emerging to produce more vibrant and well produced videos as time passes.

A marketing video or company promotion video should include updated info that would be beneficial to the audience prior to any purchases would be triggered on the brand. Wise online marketers would determine the finest of possible company leads as targeted audiences to raise their opportunities of success with video promotions.

Online marketers may want to deploy the Animated Explainer Video Script which is vibrant in engaging the audiences. This is the most recent pattern with video marketing where even the most fascinating human speakers in the video can not match an animated video character to win over audiences.

Posted in Internet Marketing

Internet Marketing: 7 Killer Tools You Can Use On A Shoestring Budget Without Having a Website

When most people think of Internet marketing, they think solely of websites. Are they right or wrong? Well both. While websites are a key component of Internet marketing and in many cases are the only Internet marketing tool businesses use, they are not the "be all, end all". They are not required for Internet marketing. However, I do highly recommend them as they are best suited to sit at the core of your Internet marketing plan, the hub so to speak, but that's a topic for another conversation.

So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own:

1. Email Marketing – When properly implemented, there is probably not a quicker, better, and less expensive way to stay in front of your prospects and clients than to leverage the power of email. You can literally touch an unlimited amount of prospects and clients with a single click – how's that for power ?!

2. Blogs – Blogging is a great tool when you would like to step it up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what's new with you or your business, post informative content as a value-add to your clients, or hold and interactive forum with your clients geared towards understanding how to better serve them.

There are a handful of free or low cost blog hosts out there that really make this process simple (eg Blogger and TypePad).

3. Article Marketing – This is a phenomenal approach to bringing notoriety, interest and extremely leads to many types of businesses. It can be used as a major differentiator or value-add on why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global – articles are portable and usable in all situations – that's part of their charm.

4. eZines – Much like blogs and article marketing, eZines are great way to stay in touch with your prospects on a more scheduled basis. Additionally, they are probably the forerunner in helping you develop a list of prospects to market and sell your wares.

5. Affiliate Programs – Get others promoting and selling for you. This tool can become the equivalent of having both a full blown marketing and sales staff that gets paid on performance. They do not advertise and directly lead to a sale for you, they do not get paid. For the do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you (eg Clickbank and Commission Junction).

6. Viral Marketing – Again, a great approach for getting others to promote and help create a buzz about you, your business, your products and / or your services. The best, most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word.

7. Public Relations – If I tell you I'm the best at what I do, you'll take it with a grain of salt. Maybe you'll believe me, maybe you will not. However, people tend to believe what they read. So if a reputable publication tells you that I'm the best at what I do, that usually holds more weight and adds instant credibility to me.

Spend some effort here. Become a resource for the press. You help them and they can significantly help you.

I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help explode your business.

© 2005 Online Marketing Muscle – All Rights Reserved.

Posted in Internet Marketing

Internet Marketing 101: Online Marketing for Small Business

Introduction

You own a small business. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your business and your target audience. You should not build or maintain a website simply because "everyone else has one." However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.

If and when you do develop a business website, you'll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site does not announce its presence it will simply sit and gather (virtual) dust in some computer's memory.

If you've convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used tactics for both paid and free Internet advertising. Just remember that each of the topics introduced here is complex enough that there are entire books written about them, so if something appeals to you do some additional research before jumping in.

Before You Start

There are two main questions you must ask yourself before starting any marketing efforts, whether on- or offline: "Who is my audience?" and "What are my objectives?"

Audience

The audience for most business marketing activities is obviously past, present, and future customers. However, as in traditional advertising and marketing, it helps to narrow down who you are trying to reach, segmenting your market by age, geography, gender, interests, occupation. Certain methods of Internet marketing, such as pay-per-click ads, allow you to target your customers based on this type of segmentation.

Objectives

We can assume that the overall objective of most marketing is to sell products and / or services, but you may have additional objectives for online marketing. These related objectives will hopefully end up driving increased sales, but they can be more humble than simply asking customers to buy right now. For example, your online marketing plan may include goals such as these:

  • Support and increase visibility of your company's brand.
  • Improve search engine rankings.
  • Offer reference information related to your business sector.
  • Increase number of registered users or newsletter subscribers.
  • Drive traffic to your company website.

After refining your audience and marketing goals, you can begin to configure an Internet marketing strategy and tactics. When getting into online marketing, it is important that you maintain brand consistency. Build on the reputation that you have already established. Your on-line presence should mirror that of your "brick and mortar" presence. Use the same logo and tagline so that people will understand that you are the same company. Having an online presence is a way to build on what you have already completed.

In the reminder of this report we'll look at the most common ways you can use the Internet to deliver your message and start increasing your sales.

Table of Contents

websites

E-Mail

Newsletters

Other Announcements

Search Engine Marketing and Display Advertising

Search Engine Optimization (SEO)

Pay-per-Click (PPC)

Display Advertising

Social Media and Networking

Decide: Who, What, Where, When, and Why?

YouTube, Facebook, Pinterest, Etc.

Twitter

Blogs

Forums & Discussion Groups

Article Placement / E-Zines

Other Internet Marketing Outlets

Wikipedia

Directories

websites

We will not get into the vast topic of how to build and manage a website, but if you aim to use the techniques described below, it is nearly essential to have one. Most of your marketing efforts will have a "call to action" that involves your audience visiting your website to research products or services, find contact information, sign up for a newsletter, or place an online order. Whatever you are asking people to do in your online promotions, make sure the website allows them to easily complete that task. One other vital component of any business website is an analytics program (Google offers a fairly robust application free of charge), so you can track how well your marketing efforts are working and calculate the return on your advertising investment (ROI).

How can you develop an online presence at little or no cost? There are several companies that offer free site building tools and hosting services. If you go this route, select a company that has a proved track record, so your hard work is not wasted when the company goes out of business or suspends the service. A couple of reliable options are Google Sites and Yola. If you have any money in your budget at all, you should probably just spend the less than $ 100 per year it takes to buy a personalized domain name (for example, "mybusiness.com") and a web hosting service. Another potential option, depending on your business and marketing goals, is to create a blog (see below for more details). The most popular free blogging services as and this writing are WordPress and Blogger.

E-Mail Newsletters

E-mail newsletters provide one of the most highly performing avenues for marketing. You can collect customer e-mail addresses by asking visitors that come to your website to subscribe, by requesting e-mail addresses from anyone who visits your physical location, or by purchasing an e-mail list. To generate a higher rate of readership, make sure the audience is narrowly targeted and has some vested interest in your product. By sending out your newsletter on a regular schedule (weekly, monthly, quarterly, etc.) you can counteract the transient and temporary nature of Internet users by continually reminding them of your company's existence. Affordable services like Constant Contact can be used to manage mailing lists, statistics, and opt-in / out functions.

Caveat: Sending commercial e-mail messages to people who have not agreed to receive your mailings can result in severe fines and penalties from the federal government per terms of the CAN-SPAM Act.

Newsletter content should appeal to your defined audiences, with industry- or product-related news and events, company-specific news and events, practical reference information, and interesting statistical and demographic information. The newsletter copy should publicize links to appropriate pages within your website.

You will need to maintain one or more separate lists for the purpose of sending targeted messages to particular audiences (see Other Announcements below). You may combine all your lists to send a monthly newsletter, and send other bulletinletters to past or potential customers as appropriate.

Other Announcements

Other announcements are e-mailings that can consist of press releases, coupons, special notices, or anything you want to communicate specifically to members of one or more e-mail lists.

Search Engine Marketing, Pay-per-Click and Display Advertising

Search Engine Optimization (SEO)

Search engine optimization means constructing a website that is easily crawled by search engine spiders, and it encompasses a variety of techniques designed to improve your site's (or page's) ranking in the search engine results page. The goal is for your site to be found by searchers who are looking for sites related to a certain keyword or phrase, for example "little red wagon" if you are in the business of selling toy wagons. SEO can be divided into on-page activities (eg, amount of content, metadata, links, programming methods and structural issues) and off-page activities (most importantly, obtaining links from other websites to your site).

Pay-per-Click (PPC)

Pay-per-click advertising refer to text ads displayed on search engine results pages (versus "organic" results achieved by SEO) and other sites, usually in the margins. In the case of Google AdWords and Microsoft's adCenter, you can open an account and specify the keyword (s) that, when searched for, will generate an ad that links to your website. You pay only when a searcher clicks an ad and is directed to your site. In the example below, the key phrase is "little red wagon," and pay-per-click ads are located at top (in yellow) and in the right-hand column (subtitled "Sponsored Links"). The first organic listing is "Little Red Wagon Foundation."

A few of the benefits of PPC advertising are that you know exactly how many people view your ads, how many of those viewers click through to your website, and (if you're using a site analytics tool) what they do once they reach your site . You can also start and stop running ads at a moment's notice, experiment with any number of ads you like, and fund your campaign with as little as $ 10 to start.

Display Advertising

Display advertising, also called banner advertising, means purchasing ad space on another website and placing a text and / or graphic ad with a link to your site. This technique is generally more complex and expensive than pay-per-click, but can be very powerful if the right message is shown to a tightly focused audience. To achieve optimal click-through rate (CTR), advertise on websites where you gather your target audience is visiting, rather than a general interest website. Most marketers do not purchase ad space directly from another website, but use a banner ad network to automatically place ads on appropriate websites. A couple of the largest names in display ad serving are DoubleClick and BurstMedia.

Social Media and Networking

Social networking is the latest buzz in the modern marketing arsenal. If you have any doubt about its impact, especially on the under-40 population, read this list. Small businesses with limited resources should weigh their time spent and the potential benefits carefully, however. It can also be difficult to measure the return on your investment for some of these tactics.

The general principle of "marketing" on social networking outlets is that people who have similar interests will naturally congregate around Web content that discusses that interest. They may be interested in product information in the form of reviews or personal opinion, but hard sale approaches are mostly discouraged and unproductive. Your goal is to become a trusted advisor-which usually means revealing your identity and at least some part of your personality. If that promise makes you uncomfortable, you may still find social networking sites valuable for market research purposes. Find out what people are buying and why, then use that information to help shape your other marketing activities.

The following section describes the more popular social media outlets and sites, but keep your eyes open for new virtual spaces where you might get more attention by getting in on the ground floor.

YouTube, Facebook, Etc.

YouTube allows you to post videos on your own "channel," a distinct Web page that can be customized and allows for posting links back to your own website. A major positive aspect of this venue is that the number of views is posted and viewers can submit comments, so you know whether your videos are popular and why.

Facebook is considered the model for modern social networking sites. Facebook allows you (individual, corporate, non-profit, etc.) to create a page, attract "likes" and reviews, communicate with followers by posting status updates, photos and videos, and so on.

Although the previously named sites are the most popular in terms of visitors, there are a couple of business-oriented networking sites that may be more useful for making business connections. LinkedIn helps you develop a network of clients, service providers, and subject experts; find business opportunities and partners; post job openings; and more. More detailed advice on best practices for using LinkedIn can be found in many online articles and blogs.

Twitter

Think of Twitter as a mini-blog (see below) that allows you to broadcast messages of 140 characters or less. The messages appear to your "followers" on their phones or computers, as well as on Twitter.com. The biggest challenges are to gain a useful number of followers and to think of something engaging to write to them. If you are a speaker, writer, or performer Twitter can be used to let your fans know what you're doing and when. If you have a retail store you might let your followers know that you're offering a discounted item or running a special sale. You should post a Twitter sign-up link on your website, and within your signature line in outgoing e-mail messages. You can also gain followers by following people who work in or comment on your industry, as some Twitter users will follow those who follow them.

Blogs

The word blog originally came from the term "Web log." There's no real standard for what a blog is, but most commonly authors use them to comment on (and link to) other online news items, websites, or other Internet content. For the most part, direct selling on a blog is frowned upon and is probably a recipe for driving away potential readers. What do you write about, then? Well, if you run an Internet marketing firm you write about trends in Web marketing, what the search engines are up to, tips for do-it-yourselfers, or what you thought of the latest Hollywood blockbuster. Seriously, read some blogs and you will find all sorts of personal opinion mixed in with professional advice and commentary. The goal of your blog, however, should most likely be to establish yourself as an expert and trusted advisor in your chosen field.

You may also pursue getting your products, services, or website referred in related blogs by other industry experts. When a high-visibility blogger mentions a website on his or her blog, the site is exposed to a potential audience of new viewers. Often, blog postings are simply press releases that are picked up by sites that discuss topics related to a particular product or industry. More opportunities (and traffic) in this arena can be realized by developing relationships with individual bloggers.

Additional Tips:

  • Post an article that was written by someone else, just be sure to provide a link to the original article and give credit to the person written it. You can then give your comment on the topic of the article or find a way to refer the information to local trends or challenges.
  • Ask colleges to be "guest bloggers" by writing articles for you to post, again giving them credit and adding their byline and a link to their website. Using links is a good way to drive additional traffic to their sites so it's a good trade-off for both parties.
  • Nick Francesco of AskNick.com said, "A blog gets people's attention and Twitter keeps it." Consider using these two outputs together.

Forums & Discussion Groups

A forum (also known as discussion group, message board or bulletin board) is a component of a website where users can ask questions, offer advice, or share experiences with others about a certain topic or topics. Nearly every hobby on earth has a number of popular forums wherein members offer their thoughts and feelings on all aspects of their favorite pastime. Contributing a comment (with a link to your website) in discussion groups related to your products or services can create a small surge or spike in traffic, but usually has little long-lasting effect. To maximize impact, target forums on high-traffic sites that have 1,000+ users, and reply to topics with larger numbers of views (relative to other posted topics).

You can easily build your own bulletin board / forum component on your site with free or low-cost software. User forums have the potential to greatly increase the "stickiness" of a site, given a critical mass of traffic required to generate new discussions and keep participants interested in returning. You can start by "seeding" topics on your own, but there will not be any results until traffic is directed to the forums. The conundrum for small businesses may have the time required to moderate a forum once it becomes successful. One solution is to seek out a volunteer moderator who exhibits a keen interest in your field. A sample of a baseball trading card forum is shown in the screenshot shot below.

Article Placement / E-Zines

Another avenue for generating incoming links and traffic to your site is the free article market. Article submission (or e-zine) websites allow you to publish articles on a variety of topics. Examples include EzineArticles and ArticleCity.com.

Depending on terms of use, these articles may be used as content on other websites, or collected on the site where submitted. The main objective of most article contributors is to increase their search engine rankings with the placement of backlinks on other reputable sites. Providing reliable and accurate reference information is secondary, and the traffic potential from article readers is questionable.

Obtaining links from article submission sites is not likely to improve your site's search engine rankings much. However, existing content from a print newsletter or other written material can be re-purposed with a reliably small time investment. Be aware that creating articles from your website's content verbatim may cause search engines to penalize your site, as the search engines take a dim view of text that is republished multiple times ("duplicate content" in search engine optimization terms). Submitting articles to sites with the most traffic will give your site the best chance to be discovered by new readers.

Caveat: Once an article is submitted, you have little or no control over who uses your content and for what purpose, depending on the copyright policies of the site on which the article is posted.

Other Internet Marketing Outlets

Wikipedia

Wikipedia is, essentially, an online encyclopaedia. The unique aspect of Wikipedia is that users generate the content, although content must be approved by volunteer editors. Traffic will grow if and when others link to the entry. If you add content, your time commitment will be reliably minor, and the benefits may include improved search engine ranking and a slight increase in traffic to your site. As with other forms of Internet communication, a Wikipedia entry that is essentially a commercial for a product, service, or company will not be viewed positively and is unquestionably to be approved by editors.

Directories

Online directories allow Internet users to browse through categories of topics to find websites related to a certain subject. There are directories for businesses, blogs, websites in general, and more. Many directories are free, and some only list you if you pay. The mother of free directories is the Open Directory Project, and by all accounts the best paid directory for business is the Yahoo! Directory ($ 299 annually). Be aware that you might wait a long time for some of the free directories to list your site, as they may rely on volunteer screeners. Directories not only allow consumers to find you in their listings, they also help get your site indexed in the major search engines. If you submit your site to a directory, make sure to read the submission guidelines and follow them exactly.

Posted in Internet Marketing

The Benefits Of Internet Marketing

Whilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this ‘information superhighway’ was born. The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.

Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.

Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..

Low Cost

Since the Internet can be regarded as a ‘free for all’ activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need only a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.

Work From Any Location

All activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the ‘laptop’ means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.

The Level Playing Field

Unlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It’s true that a larger company whose name was on everyone’s lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and it’s quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.

There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!

Trevor Taylor

Posted in Internet Marketing

Internet Marketing – Various Online Business Models

There are many different methods of making an online income. In reality, they are all very similar to the business models you see in the offline world. You can sell goods and services, you can produce products for wholesale distribution, you can sell information, you can sell tools to help people in their own business model, you can sell advertising, or you can provide consulting services.

Do you see a common theme in all of these models? That's right — to have a viable business, you have to literally provide some kind of a good or service that adds value to someone or something, either online or offline.

I think that when people think about going into business offline, they look for a need in their community and try to fill it. Online, they tend to think, OK, what can I do to make a lot of money? There is a huge difference between the two. Online, I think people really believe that if they put up a web site and sell something, the money will just come in. It is simply not an accurate thought, but I think that just about everyone has thought it at one time or another.

So to create an income online, you must meet a need, just like you would in the offline world. You meet that need by producing, developing, distributing, or brokering a product or service. That is just about it. You will never earn long-term viable income from schemes and scams, no more than a bank robber will earn a long-term viable income robbing banks.

Here are some of the basic business models you can find on the web:

1) Production model. This is a company that produces value by transforming one good into another for online consumption. An offline equivalent would be a shoemaker or a gold mining firm. The online equivalent may be the development of new software or search technology, or the development of online technology that aids in the implementation of some of the other online business models.

2) Merchant model. This is a company that specializes in the sales and organizes the delivery of goods and services to an online market. This can be compared to the offline equivalent of a merchant. Some examples online are bookstores, food stores, catalog web sites and other goods and services sales organizations.

3) Advertising model. This is a company that specializes in providing the service of advertising or promotion to other online firms, for example, those firms that operate using the production or merchant model. This model charges these companies a fee to advertise the goods and services provided by the other online business models.

4) Affiliate model. This is a model that resembls the advertising model, but is different in that it focuses on recruiting many individual companies or individuals to do the advertising in a systematic and piecemeal way. Whereas in the advertising model, the advertiser is paid based on the amount of advertising distributed, the affiliate model pays the affiliate marketer when a sale or step in a sales process is completed. This step may be an online visit, a request for more information, or the actual sale itself.

5) Brokerage model. This model is one that compensates the broker for bringing together buyer and seller, usually in the form of a personal, one-on-one introduction. An example of this might be an online auction or a processor of online payments.

6) Information model. The information business model is one in which the company provides information to a specific field or niche market. This information would typically instruct another company or individual on an easier or more efficient method of performing a task, or actually teach the task or the implementation of the task.

7) Subscription model. This is an overlay model, one which is generally incorporated into one of the other models. This model would provide a good or service over a protracted period of time, and provide a guaranteed and generally consistent level of that good or service for a period of time, for example over the course of several months. Two products that fit into this subscription model may be that of online monthly video rentals or services like food or medicines which are delivered on a regular basis by commitment.

8) Utility model. This model operates in much the same way as an offline utility might operate, offering a product that has, through its use, become a necessity and is often tightly controlled. An example of an online utility model would be that of internet access or telephone service via an online network.

9) Community model. This is a business model that focuses on bringing together individuals or companies of similar interest for the purpose of developing relationships and sharing information. Two examples of the community web phenomenon are the recently created Myspace and the older online forum.

When deciding to go into business online, it is important to determine which of these business models most interest you. To which of these models are you best suited? In which of these models are you most likely to be considered an expert, or in which would you have the willingness to become an expert?

Posted in Internet Marketing

Internet Marketing – Why Having Your OWN Product is All-Important!

Having your own product is one of the keys to creating huge lasting Internet profits. Here are some reasons why having your own product is all-important:

1. Keep 100% of the profits

This is a biggie. Instead of getting only 50% or even less than a sale, you get to keep everything. This has a massive impact on your return on investment. Find an affiliate product, promote it, if it sells create your own product and pocket all the profits. What an idea.

2. Joint ventures

With your own product, you can get joint ventures. Another biggie. Although you give away a large chunk of the profits, it's otherwise free promotion. But joint ventures are not the be all and end all. If you're getting only say 25% of the profits, someone else might pocket the same amount selling only 1/4 by using totally free traffic. The key is to have your own product. But having your own product does open avenues to do joint ventures and even teleseminars and interviews, all of which can increase your exposure and marketing reach easily.

3. Credibility

Having your own product gives you instant credibility in your market. You'll be known as an expert on your topic. Once you have a reputation, you can then create a product consistent of interviews with various experts in your market. This will again 'up' your credibility massively.

As you can see, having your own product is a must if you want to create an Internet business that spews profits. Get a plan to start creating one!

Posted in Internet Marketing

Internet Marketing – When The Economy Goes Down, Internet Marketing Goes Up!

As most people realize no job is secure anymore, especially at times like these where the economy seems to be going down. It is during times like these people start exploring alternative options and realize that getting a "good" job is no longer the answer. So where do these people go and what do they do?

Being in the internet marketing industry, we always see the amount of people looking to get started with internet marketing go during times like these. Many of these people do not realize that getting into internet marketing is just like starting up your own business. Now granted that getting into online or internet marketing is less expensive than getting into a traditional brick and mortar business. But you will require some of the same basic skills that you need in order to be successful with your business, be it on or off-line.

What is very interesting is that most small business owners do not realize the importance of their internet presence or the value of going online, and the average person has even less of a clue what it takes to get started with internet marketing. This means that if you are looking to get started with internet marketing, you have to pick up two skills very quickly. The first being what it takes to run business, and secondly you have to learn what works and does not work online.

So if you believe that you should run out and start with internet marketing just because it is easier than starting your small business, then you should think again. You will be faced with the same and other challenges that not even small business owners have started to fully realize. You competition is only a click away! So make sure you know what you are doing before you try getting into setting up your own business, be it an internet marketing business or a traditional brick and mortar business. Your business depends on the internet in today's business world so make sure you do it right, new business economy calls for a new way of thinking. The internet is the way of the future, and may very well be your answer to financial security, if you take the time to learn what it takes!

Posted in Internet Marketing

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