Archive | Internet Marketing

Internet Marketing – The Importance of the Sales Funnel

Now I will talk about the sales funnel. In theory, the sales funnel will be very wide at the entry end, just like a physical funnel, and it will get more narrow as time goes on.

So the wide end of my funnel is where I bring people into my list with the offering of a free ebook. This is the easiest way to have the largest entry point in the funnel.

Once they have 'purchased' the free item (for free, of course), then I will offer them, generally, a $ 10 item. This is an item that is small enough that they will feel comfortable taking out their credit card and paying me the $ 10. They figure that if they lose the $ 10, then it is not the end of the world. But of course, they get far more value than $ 10 worth in that $ 10 product. I believe my list building $ 10 product is literally worth $ 47 and my article marketing $ 10 product is worth at least $ 27 – probably a lot more if people would really use the information. So they are getting their money's worth. Of note here, nearly 10% of everyone on my list has bought at least one or both of my $ 10 products. So in that one part of the funnel, my subscribers are worth on average, $ 1 each, up front.

The next step in the funnel is either a $ 27 or a $ 47 product. I am actually experimenting right now with those 3 price points, and although I do not have comprehensive evidence, I think that the $ 47 price point actually converges at a higher level than the $ 27 price point. Assuming that is true, I am guessing that the reason is that people think that there is much more value in the $ 47 product than in the $ 27 product; remember that by this point, most buyers of that product have already bought at least one of my $ 10 products.

This sales funnel can continue ad infinitum. You can have a $ 97 product, a $ 497 product, a $ 5995 product – and on the up the line as you grow.

Posted in Internet Marketing

Post Ads Online – A Smart Business Marketing Strategy

In order for a business to succeed, any business, effective advertising is an essential part to making it happen; people need to actually know about a business in order to participate. If you skimmed over that first sentence, go back and read it again. Notice that I said effective advertising. Offline marketing is becoming less effective everyday as increasing numbers of people turn to the internet for information, products, and services. In order to remain competitive, businesses need to refocus their advertising efforts and post ads online. Online advertising should take the front seat; in fact, it should take the driver's seat. Take a look at a few recent internet search statistics:

  • 87% of homebuyers start their search online. *
  • 2 out of 3 car buyers start their search online. **
  • 85% of world population has shopped online. ***

If you're in the business of selling homes, cars, t-shirts, your services, or anything else, you need to be marketing and advertising online. A recent marketing survey conducted by Datran Media, a web advertising agency, found that a major of Fortune 1000 brands plan to increase their advertising spending in online markets in 2009, while at the same time decreasing their ad spending in offline media and direct mail. These findings are not a surprising, as marketers are realizing the data that supports this decision. While yellow pages, newspaper ads, and television spots may have worked gloriously in the past, these methods are becoming less and less effective as more and more people are turning to the internet as their main source for information. However, many forms of online advertising are costly and unpredictable, making it scary uncharted territory for many who are new to the concept. An easy place to start is classified ad posting, which allows professionals to place targeted advertisements around the web. And with leading classified sites like, and all showing heavy increases in site traffic last year, it is also as effective as it is affordable.

Some ad posting services allow people to create a targeted full-page ad on the site which is optimized for search engines and automatically sent out to a host of online directories and classified websites. These services are more affordable than pay-per-click advertising and deliveries targeted results based on the title of the advertisement. For many businesses and professionals making the move to online advertising this year, services like this one will be the sensible starting point in their internet marketing journey. Interruption style advertising such as TV commercials, radio spots, and print ads readily on the fact that they cast a large net, thereby capturing the most leads. However, this net is often cast over a group of un-targeted and uninterested individuals, in which case, it does not matter how large that net is. Effective advertising is now laser-targeted and focused where most consumers are spending their time and money: online.

* 2008 National Association of Realtors Profile of Home Buyers and Sellers

** JD Power and Associates

*** Nielsen Media Research, 2008 Report

Posted in Internet Marketing

The Pareto Principle in Sales and Marketing

The Pareto Principle, also know as the 80/20 Rule, is named after Italian economist Vilfredo Pareto and simply states that for many phenomena, 80% of consequences come from 20% of causes. As a rule of thumb, this principle can be applied in your business in a multitude of ways, particularly in Sales and Marketing.

Some examples of the Pareto Principle at work, see if any of these ring true for you …

Personnel Productivity – 80% of the work is from 20% of the personnel

Sales – 80% of your sales come from 20% of your customer base

Inventory – 80% of your sales will result from 20% of your inventory

How can we adopt the 80/20 Rule in Internet Marketing?

We can see in many aspects of Sales and Marketing where the 80/20 Rule can help you construct an effective Internet Marketing and Sales program. You need to constantly be aware of where your results are coming from. Keep a close eye on your SEO and analytics, keeping track of what search engines your traffic is coming from, what keywords are used the most and which affiliates are sending the most traffic your way. I'm willing to bet all the ratios will support the 80/20 rule. Identify the 20 and strengthen and nurture them.

When analyzing traffic flow on your Business to Business or Business to Consumer website, you will find that 80% of the traffic on your site hits 20% of the pages. Ideally, you should focus our energy on the 20% of pages that are being hit and can maximize Conversions. You want those pages to be optimized in such a way that the consumer can find them easily and your website needs to be optimized to lead the consumer to them.

If you're selling products and services, identify the 20% of your customer base that is bringing in 80% of your profits and strengthen your relationships with them and enhance the products and services they are investing the most. Conversely, this is not an argument to ignore the low volume customers. Seeing the 80/20 rule in effect, it may make more sense to use a blended profit margin to help gain sustained growth and competitiveness while not being priced out of your high volume deals. These high volume transactions may have decreasing returns proportionate to their scale, which are important for your business to achieve the necessary economies of scale to be competitive and lower overall costs of production and distribution.

In my business, Core Web Presence, we see the 80/20 rule in effect quite often. One way we try to use this to our benefit and to the benefit of the customer, is to have our sales team spend 80% of their time during personal communication with our customers and potential customers LISTENING and 20% SELLING. By Listening to our customers we allow the customers to educate us. We learn about their business, their model, their goals and their needs. This way, we can maximize the 20% of the time spent selling by offering highly targeted and useful products and services based on these needs and goals.

Take some time to learn and understand Paretos 80/20 Rule and see how you can both recognize it's effect on your business and personal life, and institute it in your thinking to maximize not only your business and profitability, but your lifestyle and passions.

Posted in Internet Marketing

Internet Marketing – Discover Tips to Generating Back-Links Through Directory Submissions

Back links play an important role in generating traffic to your website to maximizeize exposure and build brand awareness of the products and services you provide. Directory submissions are a popular method of generating back-links in a reliably short time.

An important consideration in using directories to create back-links is that search engines should see a natural gradual pattern of increased back-links to your website. You should avoid a sudden flood of irrelevant links to your website. In addition to a gradual increase, it is important to list your website in relevant categories, employing targeted keywords in you title and your description.

Focus on one-way back-links for your directory submissions. Internal links should exceed external links. In other words, there should be a greater number of links coming into your site than going out. Your post should be related to the thread to which you are responding to reduce instances where the blog owner may remove the blog, believing it is a spam. When you submit your website to online directories select a category or subcategory that is closest to the main directory.

Submitting to hundreds of directories in short time may raise red flags from major search engines. It is preferred to submit to a more limited 75-100 directories. Relevant descriptions should accompany any submission. This includes primary keywords of your target market.

Posting your website to directories can be tedious and take much time. If submitted manually, you can refer to to speed up the process. More automated approaches are available from such places as

Typically, automated approaches will not automate everything but help reduce time to create each submission. Whatever software program you might employ, you should ensure that the mass of submissions is not excessive to the point of flagging your website by the search engine. You should have control of the number of directories and the way the information is submitted for optimal results. Directory submissions will then optimize back-links to your website and resultant traffic to your website for access to your products and services.

Posted in Internet Marketing

Internet Marketing Strategy – What Can It Do For You?

Having a Internet marketing strategy gives you a measurable and definite way to target your market and position your business so that those looking for what you have to offer are finding you easily. This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales.

Traffic can be increased by search engine optimization, using pay per clicks, or marketing your site in advertising campaigns. After completing the marketing step which brings the traffic you must then turn your attention to selling to your visitor once they get there.

How are you approaching those prospective clients and customers that are visiting your site? Are you persuading them to take the action that you want them to take? Have you defined what it is that you want them to do? Perhaps you want them to:

Buy a product? Request more information? Subscribe to your newsletter or request a free report?

There are proven methods and tactics that you can use online to increase your conversion rate and get that prospect to become a customer or client. If you have not taken time to plan your Internet Marketing Strategy you have made a costly mistake that could have drained to your business and costing you customers.

Consider this "What is the annual worth of one customer to you?" Is it $ 25, $ 250, or $ 2500? If having an Internet Marketing Strategy would help you cultivate and convert just 1 new customer each week would planning that strategy be worth it to you?

Truth is that Internet Marketing differs in many degrees from traditional marketing, but there are a few strategies that remain the same and must be present in order for your online marketing to be successful. For example consider the following:

What is the Key Missing Component in the Virtual Sales Process?

When marketing automatically you are missing a key component to the sales process. Do you know what one thing is lacking and could cause a potential problem and cost you a loss of sales if not approached with a real solution? The answer is human interaction. This has been the largest struggle to businesses online.

Let's think about this for a moment. When a person enters a physical store they are met with the interaction of a sales person. Face-to-face contact takes place and over 90% of normal communication between the two people is non-verbal.

Websites or virtual storefronts as I like to call them do not allow that non-verbal communication to take place in the traditional way and the friendly sales person is replaced with the cold technology of background code.

The key question we must ask ourselves here is "How can you provide that human interaction to potential clients and customers so that you are able to move that client or customer through a successful sales process?"

Here's To Your Success

Online Coach, Mentor & Internet Marketer

Posted in Internet Marketing

Create Your Own Products In Simple And Easy Steps

The internet is an extremely popular place to make money. In fact, countless people make full-time livings online, simply because they know what they are doing, and they know how to build a happy clientele. One of the best ways to make money online is to create your own information product.

How To Create A Product Through The Internet?

The first decision you must make is what type of product you want to create: An article? An ebook? An ecourse? Would you promote another marketers' products as an affiliate marketer? Other products that you'll find online include:

  • Online directories – Provide links to articles on particular websites.
  • Blogs – You can write blog entries for companies. Such a product can be lucrative as it will add to a company's profile.
  • Online store – You can create an online store where customers can buy and sell various products.
  • You can also create an online newsletter where you can provide useful information about current stock exchange positions, horoscopes, current affairs and international news in exchange for a membership fee, which can generate a good amount of money.

A recent way of creating an effective online product is to create online advertisements that help in product marketing and brand promotion.

Reality Check

It is easy to say create your own products, but in reality it requires a great deal of research to determine exactly what prospective customers want. The first step in creating a successful online product is that it should be based on accurate information for which people are looking.

A good product will gain popularity on the basis of its merit. If you are interested in writing ebooks, Web articles or blog entries, you should only write them after you've conducted thorough research. Make sure you've identified your target market prior to writing, so you write something those in your target market will want to read.

The next step is to proofread and edit your product to ensure it is perfect. A product littered with errors is going to cost you credibility in the eyes of your customers and may, in fact, lose you customers.

Once your product is ready for the public, you must write and design a compelling sales page [].

After the product has been launched, you should regularly update the existing version by making changes as necessary.

Posted in Internet Marketing

How to Use EBooks As Your Internet Marketing Strategy

If you are serious about making money online, one profitable idea is using an eBook as your Internet marketing strategy. They require very little cost upfront and can provide lots of revenue for your business. (I found by selling Books online, bought me the best income so far.)

What are eBooks?

This is a digital reading manual that can easily be passed along to others. EBooks are more popular than printed books as the versions are shorter, digital, and can be delivered on the Internet instantly. Because eBooks fill files on your computer instead of space on a bookshelf, they can quickly be printed to take with you, or use manually if need be. Unlike traditional books, as soon as you order an eBook, you can have access to it in minutes.

What does that mean to you?

Do you have a way with words? With just a little bit of talent to entice readers, eBooks can be used to bring profit to your blog or website. If Internet marketing is your niche for example, use your niche as a subject for your eBooks. Make sure that your subject is something that people are searching for, by using keyword tools to find targeted keywords.

Now you can put your expertise to work for you by offering it to others in the form of an eBook. If you have a blog or website, you already have access to the Internet and a computer that is probably filled with software, that is needed to work with eBooks for example Microsoft Publisher, Adobe Acrobat, and Microsoft Word. It is not difficult to create the inside of the eBook. A Google search will bring up thousands if not millions of books and online articles that give tips for writing quality eBooks that people will want to read or buy. The cost to you is negligible.

EBooks vary in size. You may command a very good price for shorter eBooks that provide very concise and valuable information. I found that this is the way forward as not many people can tolerate long drawn out episodes of private information. Keep it short and simple, to the point, and you will be rewarded as an expert in your domain.

Compose your eBook in a Word document on your computer. Use Microsoft Publisher to format your work and add extras to attract readers. Nowadays you can turn your Word document into a PDF file for easier downloading and printing by customers. You can certainly visit Adobe Acrobat for more tips on this issue.

How To Sell Your eBook Online

Once you created your eBook, you'll need to find a way to get it into peoples' hands. You can follow the same marketing strategies you used when you advertised your website or blog. PPC (Pay Per Click) traffic is possibly the fastest way to send visitors to your site, and get sales.

The only way to sell anything on the Internet is to bring targeted traffic to your website. There are many other ways to do that, but if you want to get traffic to your website fast, you may want to start with Yahoo, Miva or Google Adwords. You can pick the exact keywords that you want, bid on them, and write the ad that you want. This means you can have your ad in front of people, and you only pay when they click. So it's a very unique form of advertising.

By using article marketing to draw attention to your eBooks, you can create a series of articles based on your eBook. These articles can then be submitted to article sites, your blog or website.

Whilst writing your article give just enough information in the articles to have the reader wanting to know more. Mention the eBook and link to your website, in the resource box. Do not forget to also submit your articles to social bookmarking sites, with links to your website page, showing your eBooks.

Link your eBooks with your checkout process to make it easy for your customers. Once your customer pays via your payment payment processor, (PayPal, credit card, debit card), they will receive a link via email (can be an auto-responder) or automatically, where they can download your product.

EBooks do not cost an arm and a leg to produce, so the money you make is all profit. Turn your writing skills and expertise in your preferred niche, into money for your business.

But what if you feel you do not have the skills and are a complete novice, or too busy, and not ready to tackle all the separate tasks in getting your eBook published and sold? You may want to use our professional turnkey project [] where we handle the entire process for you. Included are the most up-to-date powerful information and tools to help you sell your eBooks.

Posted in Internet Marketing

How To Use Internet Marketing

Effective marketing is essential for any business to make a name in its related segment and industry. Now as the Internet is the most preferred medium of communication for people across the world, it is pertinent to understand and use Internet marketing tools and techniques for the advantage of the company. Online marketing or Internet marketing is cost effective and has wider reach among the customers. With the customers preferring easiest and smarter mode of purchase which is also time saving companies should make internet marketing one of the tools for promotion of their products and businesses.

While focusing on Internet marketing one should not rule out offline marketing plans. Corporate can use the most innovative and creative techniques in this type of marketing to attract the prospective customers. There are different methods of Internet marketing and one should take time to get the intricacies of each marketing strategy. Some of the Internet marketing methods include Forum Marketing, Search Engine Marketing, Pay Per Click Marketing, Ezine Advertising and Article Marketing. Forum Marketing is available for free and one can set up a signature file to promote products in forums. One should be an active member in the forums to make some gains as signature file is displayed every time the member does new posts.

Search engines prefer forums due to the abundance of information available there. Search Engine Marketing is also for free and is the most effective online marketing tool if one knows how to make use of it. If used in tandem with Article Marketing, companies can make a lot of gains. Pay Per Click Marketing costs some money but worth using it. In this method, companies bid on specific keywords and the highest bidder gets the best position for that particular keyword. In Ezine Advertising Company or a person purchase a small ad or solo ad in some other person's Ezine.

This person will send the ad to his Ezine subscribers list. This incurs some cost but it is worth giving a try. Article Marketing involves writing articles on company's products with related keywords. When these articles are submitted to various article directories, inquiries start mailing in when traffic to the company's website increases. There are many other Internet marketing methods and if companies use five to six methods in tandem, profits will increase automatically.

Posted in Internet Marketing

4 Great Tips on How to Become an Internet Marketing Success

How to become an Internet Marketer is what seems to be the talk of the town right now. Many people are attracted to the idea of ​​generating millions on the internet and the freedom it can provide. If you're not able to sell a thing though, it can be a drag … it can feel like you're wasting time.

Let's take a look at these 4 great tips on how to
become an internet marketing success …

Tip # 1 Avoid Procrastination

One of the main obstacles to over if you want to achieve online success: Procrastination.

You know what it is … you put important tasks on the back burner and proceed to do none important ones.

  • Your inbox is full of emails so you decide to check a few and you end up spending hours doing it.
  • You talk to some friends on Facebook and you do not notice how much time went by.
  • You start surfing the internet and the first thing you realize it's already bed time.

A lot of internet marketers fall into this trap. These activities are a form of procrastination in disguise. Cut on the time you perform these activities. You'll be glad you did so and so what it will do for your business.

Tip # 2 Take Action

Upon buying a new internet marketing course, a new e book or subscribing to an online business, you must take action. You must implement what you learn.

This is one of the largest secrets if you want to achieve success online. Learn to consistently take action on a day to day basis. There is simply no better way … it's the secret to every successful people surrounding us.

If you feel like the product you're using right now is a waste of your time, try another one. The faster you fail online, the faster you'll get results. Take a look at all successful athletes. You will see all the great ones failed several times before achieving success. Do some research on this, you'll see.

Tip # 3 Break Time

We're only humans, so it can be a great idea when working in front of a computer to take a break. 10 minutes should be enough time for you to focus on something else.
Taking a break is only normal and will help you to be more productive.

Studies have been made and it is said that people who take breaks from work regularly will produce more than the ones who work, work, work and never stop. Do not reach the point of exhaustion … take some breaks.

Tip # 4 Set Clear Goals

  • What is it you want to achieve with internet marketing?
  • Why do you want to become an online marketer?
  • What is your plan of action to attain success in internet marketing?

If you have trouble answering these simple questions, you need to set out your goals. Write them down. If you can clearly paint a visual picture on what you want to achieve with an internet marketing business, you'll give yourself a guideline to success.

Implement these simple 4 Great Tips on How to Become an Internet Marketing Success and you'll begin immediately to get better results.

Posted in Internet Marketing

Viral Marketing – Essential Tips and Secrets

Viral marketing has become more and more popular in the last few years and has been recognized as a great way to boost traffic to your website. The main advantage of viral marketing is that you get a lot of advertising and public awareness about your site and your business. You will generate a continuous flow of traffic that is potential customers. With a little creativity and imagination, plus some free quality stuff, you can reach out to a great number of potential customers and announce your existence.

Most site's and online marketers are now catching on to method of Marketing and Advertising. If you will not use it, your business will be down. Along with other tactics and methods in promoting your website, like SEO and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a very precise method to get people to know about you, your online business and your products. You "use" them to pass your public along. All you need is a brilliant idea, a good addictive game, a funny story or a quality product. A lot of useful ideas are still out there. Create a buzz, many products and trademarks are promoted by using scandals and gossips to make them more popular.

Another effective way to start your viral marketing campaign is to create a small free report-but do not forget the quality-, that relates to your niche or your business. Your free report will circulate around the internet forever if you will put some incentivies in it, for example: some rebrandable affiliate links. Do not forget to add links to your product or site in your free report, this will drive more targeted traffic to your business.

Starting now its your turn to use viral marketing to work effectively for you. Read again the benefits and act now.

Posting to blogs and forums using press releases and writing articles, these are just some of the many ways that can make your business viral and get the word out across the internet. Do not forget to make your articles and posts as interesting, informative and full of quality content as possible and try to offer every time an incentive for your prospects to click on your link.

Another great way to use viral marketing will be to promote an affiliate product and earn massive responsibilities as a super affiliate marketer. Success!

Posted in Internet Marketing

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