Archive | Internet Marketing

Three Internet Marketing Strategies That Will Increase Your Sales

Marketing your products online is one of the best ways to increase your customer base and expose your business to the largest number of potential clients possible. But if you want to be successful and increase your sales with your online presence, you have to do it right. Otherwise, you could be sabotaging your sales success. Here are three internet marketing strategies that you should be utilizing right now to help increase your sales and your customer base.

1. Use Words that Sell

When you're in the sales industry, the words you choose can make or break your success. It's important to use words that will get potential customers excited about the products that you are selling and they should also be persuasive words. Using vague words like "awesome" or "great" will not bring results. There is not one specific formula for choosing the words you use in your online marketing because it depends on the audience that you are trying to reach. But you can hire companies that specialize in writing articles targeted to a particular audience to increase your sales. It's an extra expense, but it's also one of the more affordable options for advertising your agency.

2. Offering Free Resources

When you have a website, you want it to offer something to the people who visit it. You can increase your sales success by offering free resources and tools on your site and make it more interactive for your customers. Your website should not just be a few small blurbs about your agency and what you have to offer. You can offer a free tool on your website that allows customers to find the best insurance products for their needs along with the average cost for those products. Another way to keep your website's visitors engaged is to offer videos of yourself talking about the various insurance products that you offer. When a customer sees an agent, they become more personable and they are more likely to have confidence in the products and services that you are offering to them.

3. Create a Monthly Newsletter

As an insurance sales agent, you know the importance of keeping in touch with your clients. You do not sell them a product and then never engage with them again. One way to keep in touch with them and keep your name in their mind is to send a monthly newsletter to them. Your newsletter can include the latest products that you have available as well as some information about changes in your company. You can also have articles about events that are occurring in the industry that your customers might be interested in. And since you can do this through email, it's one of the most affordable forms of internet marketing you can use to increase your sales.

There are many ways that you can use your website and the internet in general to increase your sales as an insurance agent. The important thing is to be creative and think outside of the box to find ways that will get the attention of potential clients and keep your current customers interested in what you have to offer them.

Posted in Internet Marketing

Advice On Advantages And Disadvantages Of Guerilla Marketing

We’ll start with the good stuff:

o Guerilla marketing is cheap. At the high end, you

may end up investing a few hundred dollars in

promotional items or a major, centralized piece that

you can build a number of different campaigns around.

At the low end, it’s free — and you can’t beat free!

o In addition to growing your business, guerrilla

marketing involves networking, both with your

customers and with other businesses. In the process of

executing and maintaining your campaign, you will make

a lot of new friends and allies.

o Guerilla marketing is specifically tailored to meet

the needs of small businesses, whereas traditional

advertising venues are complicated and expensive to

the point of exclusion (bordering on snobbishness).

o Many aspects of creative guerrilla marketing

campaigns are just plain fun! You get to perform wacky

stunts and engage in unusual activities, all in the

name of working for a living.

o Guerilla marketing works. If you do your research,

plan your campaign, and stick with it, you will more

than likely end up with a better and more profitable

business.

And now, the not so good:

o Guerilla marketing works — but it is not completely

fail safe. It is, after all, advertising; which is far

from an exact science. The number of variables

involved in advertising guarantees that nothing is 100

percent effective.

oAs with any advertising campaign, you will not be

able to pinpoint exactly what works and what does not.

Obtaining measurable results is difficult (but not

impossible, unlike other marketing techniques).

o Guerilla marketing requires a greater level of

dedication and energy than traditional advertising

venues, which often consist of throwing large amounts

of money at other people to do the work for you.

o If you are looking for a quick fix, guerrilla

marketing is not your solution. You will not see

instant or overnight results stemming from your

efforts. An investment of time is required in order to

achieve your business sales goals.

o Guerilla marketing is not for the thin-skinned or

faint of heart. At the very least, you will have a few

detractors who find fault in your methods. At worst,

you may be threatened with legal action (which is why

it’s so important to check your local laws before

engaging in a guerrilla marketing campaign).

Posted in Internet Marketing

Things You Need To Know About Article Marketing

Article marketing is a unique way to gain new customers for a business. Many people think article marketing is hard for businesses to use, but it is pretty simple if you have the right information to help you. The tips in the following article will give you all the information needed about using article marketing.

Start a blog on your company website. This blog can and should contain useful information for people who would need your products or services. If the information you give is thought out and informative, they will come back to your site again and again to see what else you have written.

Keep your content up to date. If readers come across an older article and realize it is dated, they will leave immediately. You should try to keep your articles recent, which can simply be done by adding links to updated articles. Take advantage of the “Most Recent” or “Most Popular” features on your site. This way, even old content will generate money for you.

Know your fee rates. Companies who work with affiliates charge different rates, sometimes even depending on the type of marketing you plan to do for them. Check out these fees, and make sure to pay attention to any fees that may be hidden “start-up” fees in the contract. Don’t pay for something if you don’t know what it is.

With there being so many different people on-line, you want to make sure that your advertisements are being viewed by the correct target audience. If your company sells women’s purses, it would not be very beneficial or profitable to market your product on a men’s health site. Being aware of your target audience could mean the difference between steady sales and slow business.

Use of good grammar and a large variety of words can enhance ones articles that they produce for marketing. The use of grammar in the right manner can greatly improve the appeal of one’s articles. By monitoring what one writes they can improve the quality of an article greatly.

When you are writing the articles themselves you must forget about your article marketing strategy. Forget where the article will be submitted. Forget about the new readers you are hoping to attract. Forget about keywords. When you are writing, do nothing but write. You will have plenty of time after the article is done to tweak it and strategize. While you are writing focus on nothing but your new content.

A great tip to use if you’re writing a lot of content is to write it all first and walk away, instead of writing and editing as you go along. Write your content, let it hang around for a day or two without viewing it, and then go back with fresh eyes to carefully edit it. This way, you’re not likely to miss the obvious mistakes.

As stated before in the introduction to this article, article marketing is a unique way to gain new customers. Article marketing is not hard for any business to use as long as they have the right information. By using the tips from the article above, you can implement article marketing into your business model.

Posted in Internet Marketing

Practicing Good Customer Service

Customer service is of the upmost importance when working from home. The majority of your business is usually done over the phone and through emails. It is because of the absence of face to face interaction, that people tend to forget customer service. Our attitude and demeanor can usually be detected over the phone by the tone of our voice. It is also perceived by how we conduct our business. If we are slow to reply, unprofessional in our correspondence and lacking prudent follow-up skills, then we have just demonstrated little to no service at all.

Unfortunately, this seems to be the trend. I know that home based businesses with little or no customer service do not realize that what they're doing is actually costing them future sales. The average business prospect will not register a complaint, but will tell at least ten others how badly they were treated. It is harder to win back a prospect or client who was offended and feels mistreated. You may never win them back, no matter the advertising dollars you spend or the value of your products and or services.

We can inadvertently stop the growth of our business through our treatment of others. You must never assume that this transaction or that person is to small and insignificant. Such situations will be a true test of our motives and attitudes, and will be the determining factor in how we are perceived.

How sad it is to be so narrow-minded and shallow that no value is put on past or future relationships with clients and prospects. That is the normal business practice when dealing with money minded people. Our motives must be based on our customer service to people, not to profits.

How tragic to not treat folks like we would like to be treated! We never know the opportunities missed and the acquentions we will never get to enjoy.

Posted in Internet Marketing

PPC As an Important Internet Marketing Strategy

Internet marketing strategy involves several factors that can effectively promote your business on online platforms. Moreover, strong impetus is also put on building a credible brand reputation through clearly defined internet marketing strategy. There are several strategies that are followed to promote the website and to enhance the reputation of the company. Some of those steps include SEO, PPC and SMO.

Through SEO activities you manage to attract organic traffic to your website. This is comparatively slow process. However, you can not survive without having a proper SEO strategy. The rate of conversion of visitors into customers also depends upon effective search engine optimization.

Through SMO activities, reputation of the brand over social media websites is enhanced. There are some popular social platforms like Facebook, Twitter and YouTube, where you can effectively promote your business online. Moreover, traffic generated from SMO is more likely to get converted into potential consumers.

PPC activities are also known as cost per click, and are one of the quickest methods to generate traffic over the website. The traffic generated through PPC campaign is also most likely to convert into potential consumers. Since the visitor is coming over your website by clicking a direct link for some specific keyword, therefore, if you have proper information related to it, then it is very likely that the visitor will turn into a consumer.

However, if not used properly or if you fail to employ a proper PPC campaign service, then it is also very likely that your website will reel under sever bounce rate, and that of course is not good news for your business website. Therefore, when you decide upon utilizing the pay per click strategy to enhance traffic and business over your website, it is a must that you have an expert to accomplish the job.

There are several websites that offer to manage pay per click campaign for your website. Moreover, you also need to check their credibility before employing their services. Normally, you have to make a bid for the keywords for pay per click campaigns. The type of keyword you choose and the competition over it, decides the amount you have to pay to the publisher. Therefore, if you make a mistake in choosing the service provider, then you might end up losing your amount paid for the bid.

It is best that you trust on websites that are official pay per click partners of popular search engines. This ensures that they hold some reputation in the segment and also have the expertise in the work. Moreover, you should also focus on other aspects of internet marketing strategy to completely utilizing the benefits of PPC campaigns.

Posted in Internet Marketing

The Internet Marketing Revolution – The Curve is Headed Straight Up

When a sample of 500 teenagers were asked in December 2001 what was the most important invention of the last millennium, the major said – the Computer. Will we ever log off in the 21st century? Probably not.

Have you heard of the toilet which automatically opens the lid as you are about to do your business and the lid closes when you're done and the toilet flushes – all on auto. Oh but wait, there's more. The seat guards itself via remote control and it comes with an automatic air purifier too.

That's just the start – get ready for a life led completely through the computer. Virtual adventures will abound; there 'll even be cyber vacations, devoid of real sand, real saltwater and – here's the good one – real sunburn. The virtual shopping experience is becoming uncannily similar to the experience of physically moving through a grocery store.

Internet Marketing Trends & Projections. With a projected worldwide Internet population of 1.8 billion in 2010, the rising trend in e-commerce is unstoppable. $ 39 Billion in 1998, $ 114 Billion in 1999, by 2001 ecommerce revenue rose to $ 600 Billion. And guess who's shopping. Teenagers, Generation-Xs, Baby Boomers and even seniors – the fastest growing segment online.

Ask yourself 3 questions. Did the Internet Marketing gold rush end with the passing of the dot.com era? Are there fortunes still to be made on the Internet? Are you making a fortune on the Internet?

Why not? Because fortunes are being made 24 hrs a day, 7 days a week, 365 days a year. All you need is access to a computer. The Internet will continue to create new opportunities and destroy old ways and methods of doing business. You must stick your claim or watch it all happen.

You've got 4 chances of making money on the Internet right now.

  1. Become an Investor. The problem – you must pick the right stock and have the money you are willing to risk.
  2. Become a Developer. The problem – you need technical training. Are you ready to quit your job & go back to school?
  3. Become a Seller. The problem – you need a marketable product or service & lawyers & patent & an infrastructure and a website – a good one because 4 out 5 users never re-visit the "average" website or
  4. You can start right now with what you have right from where you are.

The Internet Marketing Revolution Will Only Happen Once. And everyone reading this will have the same opportunity. Bottom line, get involved or get run over. But how can you get involved? What could you possibly bring to the table? The answer is – your mouth.

Internet Buzz Marketing. You see, the Internet has a problem. In early Nov, 2006 it was reported that the number of websites has past the 100-million mark. You will never see them all. No one ever will.

Major players spend billions of dollars to get eyesballs to look at their website. Result? Some are still losing money. Hollywood has the same problem. Over 400 movies are being produced in Hollywood a year. Did you see everyone or did you see the ones that you friends recommended?

Hollywood can spend millions every year promoting movies. But a bad review from your co-worker means you're not going. Good or bad, word of mouth advertising – works!

People were questioned about how they found websites. Word of mouth was cited by 100% of respondents. The average consumer tells 12 people about a great website. It's called a BUZZ. Advertising can not buy it. Hollywood can not create it. But you can get paid for making it. Paid for your opinion. Paid for creating a buzz.

So, how do you cash in? That PC on your desktop is 100 times more powerful than the computer that sent man to the moon. Is not it time you put it to work?

In a recent report, "3 out of 4 holiday shoppers said they plan to shop for holiday gifts online, and 75% said they are likely to purchase gifts online from small businesses. more of their holiday shopping online, and nearly two thirds said online specialty, "niche," or boutique retailers are one of the "best places" to shop for unusual or hard-to-find gifts. " (Jennifer LeClaire, E-Commerce Times – Nov 21, 2006)

Is Internet Marketing For You? Call it Networking, Affiliate Marketing. Direct Selling, Referral Marketing. Call it whatever you want. It's becoming a Trillion dollar business.

A business that you can do part time or full time. And it can be started at home with no large capital outlay. Low overhead. No employees. And no special business expertise or technical skills. A business that allows you to work your hours for your goals.

A business that offers time free. Financial freedom. And a franchise-like step by step business plan. And according to most experts a home based business offers incredible tax advantages. What are you waiting for? You think e-commerce is going away?

Statistics show that more and more adults ages 25 – 44 are looking to own their own business. The only question is are you ready? Are you tired of being passed up for promotions? Tired of commuting? Tired of the rat race? Are you ready to work your own hours?

Look at the facts. Even with all that's happened, this is just the beginning. What are you gonna say 10 – 20 – 30 years from now, when your grandkids ask if you were involved in the Internet Marketing Revolution?

The greatest boom is still ahead. A wealth of business opportunity continues to go to waste. There is a limited window of opportunity. Timing is critical. In the Internet economy it's called, first mover advantage. It's your move.

Posted in Internet Marketing

Discovering Internet Marketing Strategies to Promote Home Based Business is a part of Learning Process

Getting good advice and mentoring is a step in the right direction, particularly if the Internet is a fairly new concept. Even top earners in internet business have mentors and regularly learn from each other. Newcomers to the business may not know who they are as many of them are not necessarily household names except in the internet business community.

Each of the internet marketing strategies is a subject in its own right but you may have come across a few like blogs, SEO and PPC that are among the many successful marketers implement.

Starting up a new internet business is very simple as are the strategies but how successful the business is likely to be about the work that is put into it. The home based business entrepreneur is likely to be just a single person probably starting up in spare time. Internet marketing strategies may seem to be something that is going to take up a lot of time and is often the reason that people give up. It takes time to learn something new, even if it is simple. The key to internet business is the ability to implement internet marketing strategies properly.

Let's say a new home based business owner, with limited time at 30 minutes to spare a day or 2-3 hours per week, could in one week learn how to do one new internet marketing strategy and implement it straight away. Even at this leisurely pace it would still be 50 learned and implemented marketing strategies in one year. To build a profitable internet business at this rate is well within the realms of potential. This would still be fast by normal business standards which can take anything up to five years with a lot of investment to become profitable.

In reality most people have more time than they realize. Think of the hours spent watching TV, talking on the phone, or basically just wasted doing nothing? At first everyone asked those questions will say they do not have any free time. But it can easily be tested out by keeping a weekly diary. Do any of those activities benefit us financially? The answer is quite clearly no. Understandably everyone needs time to relax, play and keep fit especially with busy jobs, family and so on. So, finding balance between goals, expectations, learning and lifestyle is very important. Ultimately success does not depend on how much time is spent but the dedication to learning, implementing the internet marketing strategies and determination. None of the internet marketing strategies are difficult to learn but they do connect so at least a few of them should be implemented at about the same time.

For most people putting aside a couple of evenings or so a week to implement marketing strategies and checking emails regularly is quite doable especially when it earns money. While starting business on the slow track is inadvertently to make millions overnight, it can provide a solid base for a profitable home based business that can be continuously grown while keeping in tune with your own lifestyle.

Having a mentor or program to follow can speed things up somewhat not to mention resources and tools. There are certainly students who have chosen mentors, programs or both and created businesses that earned thousands of overnight. Whether it is the slow or fast track you are likely to choose the key to success is to learn as many internet marketing strategies as possible.

Posted in Internet Marketing

Marketing Ideas for the Playful Company

Some companies prefer a more relaxed or playful approach to their marketing plans. This type of marketing plan could appeal to younger generations and to people who don’t like to see the company just marketing and mentioning what they do.

Keep posts light hearted on social media platforms. Statistics show that younger people are the highest users and business embedded posts could make them bored of you. Instead of posting all your products every day of the week, why not pop a joke in here and there?

Post pictures instead of just text. You are likely to get more reactions if there is an image related to your post. You also have to make sure that the picture is captivating and engaging.

Run competitions that allow your audience to win prizes. You could have a “Client of the Month” prize or present them with a prize that will benefit them or their business. If you have a retail business, run a competition where the customer can win one of your products.

Infographics and vector graphics get more attention online. People no longer like to read but want to see visuals of what you are trying to say. Using a simple graphic that gets straight to the point will get their attention quicker.

Introduce your team to your clients. People want to know who is giving them the service. Showing the faces of your team also lets people know that you are not afraid of showing who you and who your team is.

Keep up to date with the latest trends that your demographic may find interesting. Every couple of months an interesting game, meme, television program or political situation occurs that gets the world hyped up. Use these different events to run adverts and contests making your company trendy and on point of what is happening in the world.

Let people comment on your pictures and posts. You can create adverts that ask clients what they prefer between two options. Many audiences on social media platforms enjoy answering and commenting on pictures so that their opinion is heard.

Without an audience, your business won’t be able to cope. So showcase your business to your existing clients by using comprehensive marketing strategies and eventually more people will want to know what your company is all about. Your current clients talk about you to other people and brag about the amazing services that they had received. That is good word of mouth marketing.

Posted in Internet Marketing

Internet Marketing For Online Businesses – 3 Steps to Marketing Like a Big Dog Online

What Big Dogs Know About Internet Marketing For Online Businesses Know That You Do not?

One constant value is the ever growing amount of information there is out there. It is enough to drive you nuts when it comes to Internet marketing for online businesses.

You can not just expect to have a big dog overnight it has to come from a period of time where you spend doing a few things right. That is called perseverance but most of all it is called discipline in reality.

Step 1: Gaining The Wisdom To Market Online

You learn by reading. Have you heard of the phrase that leaders are readers? Before you go out to do some serious marketing you will need to learn vigorously.

Of course, there are many ways to go about it. You can choose to either learn in the form of a book, audio or even video. Whatever suits you best go for it and do not be afraid to spend on it because you are investing in yourself.

Step 2: Putting Your Plans In Order

Even big dogs do not just go all out on an attack before knowing their market. You can choose to blindly hit the target but often times you will miss. This is why research and planning comes into place.

Your marketing plans could be divided into a weekly plan and then a daily plan. Be sure it is something you can do consistently and something that is realistic. Remember to take your abilities and resources into account.

Step 3: Execution And Making It Better

When you execute a certain tasks ensure that you know what results you are going to get. I'm not saying that you should take a certain crystal ball and start predicting what happens.

Just ensure that you track and measure your results every step of the way so you'll know how far you have progressed. Being able to use these kind of feedbacks is important to progress to the next stage in your marketing.

Never Stop Progressing

We're always students every step of the way. If you have found out that you learn a certain way to effectively perform Internet marketing for online businesses, it really is just the beginning. Becoming a big dog is an on going process and should not be rushed.

Posted in Internet Marketing

Internet Marketing – An Effective Guide For Beginners

Today, the Internet is the largest gateway of potential consumers. It is because of this that Internet marketing was born. Although Internet marketing is fast becoming a popular alternative to traditional marketing strategies it does take a lot of skill and expertise to create and launch a successful Internet marketing campaign.

There are some basic strategies that one should know to easily grasp the concept of Internet marketing. Website creation, banner ads, e-newsletters, email marketing campaign and search engine optimization are some strategies that are commonly used in Internet marketing campaigns.

Creating a website is probably the easiest strategy in marketing over the Internet. The website is the first medium that you can maximize to market your product or services. If you already do not have one, it is highly recommended that you take the time to do so. You might consider re-designing an existing website or create a new one. Although you may not have the essential know-how on creating or building a website, you can find software packages that can help you build a functional site. You also have the option of hiring a web designer. By hiring a professional, you are able to customize your website to what fits your needs or requirements. Also, a web designer can help you make your website more attractive to potential consumers by highlighting what is important – your products and services.

Another strategy used in Internet marketing is the placement of banner ads. Banner ads or web banners are advertisement or banners that are posted or embedded into a web page. Typically, banner ads can be seen at the top of a web page or on the sides. These are like small advertising posters on a website. The ads often include graphics and text that are designed to attract the attention of Internet users inviting them to click on the ad which will direct the user to another website. This form of advertising can be quite effective if done properly. Most companies place banner ads on websites that have the same interest. The success of banner ads is often attributed to the placement of the ads to high traffic websites.

E-newsletters can also be an effective Internet marketing method because the advertisement is sent directly to the targeted consumer. E-newsletters are emails that contain information that is deemed useful to the recipient. In essence, e-newsletters are like brochures or newsletters sent through email. The main advantage of using e-newsletters is that it is not seen as a direct marketing campaign by the recipient. Companies often include links or other sales strategy into the e-newsletter giving the recipients the convenience of going directly to a website. However, it is important to keep references at a minimum to prevent the e-newsletter from being viewed as a spam mail.

Aside from e-newsletter, email marketing campaigns are also used in Internet marketing. This type of marketing is done by sending emails to group of individuals. With email marketing, the purpose is to introduce a product or service to customers that may be interested in them. Although email marketing campaigns can be an effective marketing tool, it is often deemed as unsolicited marketing and the email sent can also be viewed as spam. In this regard, emails are often sent only to those who have requested to be part of an email mailing list. Another way email marketing is done is to include relevant information in the email which can capture the interest of the recipients.

A vital part of Internet marketing is the optimization of your website for search engines. This essential means that you want your website to be on top of the result page of a search engine anytime a user types in keywords or phrases associated to your website. Remember that the earlier a website appears in the search result lists of any search engine the bigger the possibility that it will get more visitors. Search engines do rank websites based on relevance to a search term and quality of the site. It is because of this that it is important that you keep the content of your website updated and provides information that is relevant and useful to the user.

Posted in Internet Marketing

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