Archive | Internet Marketing

The Different Types of Internet Marketing Tools

Internet Marketing is the new upcoming method of advertising and marketing. The traditional method is soon losing its grip over internet marketing. To define this type of marketing, it is marketing over the internet. It has opened an array of opportunities since it is available globally. Well, don’t be frightened by the name Internet marketing, because it is very easy to set up and requires just basic tools to start.

Let us look at a few Internet Marketing tools that will help us set up the business and progress as well. The first basic tool that I think we would need is the Internet. Well if it wasn’t obvious enough, yes Internet is one of the important and most basic tools that are required. Internet being the most important tool of all comes with benefits like:

Large array of Global audience

Global audience means your little home based business gets recognized all over the globe. Using the internet to market comes for a low cost start to your business. Apart from the above to use the internet you need to have a computer or laptop of your own. Well not necessarily you can always use the cyber cafe for a start but it will involve cost and you can’t keep visiting a cafe every time you want to check for any updates or feedback on your website. Having a computer or laptop at home allows you to use it easily when ever required. Nowadays a computer is not very expensive and assembled pieces come for a much less cost. A Laptop if you already have one is ideal as you can carry it around with you. But for the initial stage of your business a desktop computer will do just fine.

Once the basic necessities to set up your business are in place you would need to make sure that the key words and phrases that you use for your articles need to be appropriate to your website. Articles are the doorway to create internet traffic to your website but, this will only happen if the words or key words chosen are appropriate. Keywords and key phrases are therefore another useful internet marketing tool, which if used appropriately will set your business for good. Article writing or blog writing are also good tools that assist you with your marketing. Articles, blogs etc. that have appropriate key words or phrases will bring enough traffic to your website and in turn increase your business.

Internet Marketing tools are very basic yet important and integral part of your marketing business. This new method of marketing gives you new heights to reach and if taken care of your business can soar within a few months. All you need is a little determination and enthusiasm to get going. Brush up your skills with all the information available online and just start off without giving it a second thought. You have new horizons to conquer and marketing is just what you need to achieve that.

Posted in Internet Marketing

Network Marketing Online – How to Do it Right

When I first started network marketing online, I was overwhelmed by details and I had absolutely no idea how to be successful at it. The problem that I had is the same problem that I see others having, and that’s that they don’t understand what the principles are that govern online network marketing success, and so instead of sponsoring new distributors, their time is wasted checking emails, refreshing their company back office, and other time consuming non productive activities.

In order to successfully market your online network marketing business, you’ve got to understand the foundational basics of success, and your business will transform if you stay focused on whatever step you’re on. There are four stages of growth in building an MLM business online and you’ve got to focus most of your attention on the activities in a sequential, rational manner. What I’m going to do is cover the four steps of growth and give you an assignment to focus your attention.

1. The first step of building your MLM online is to get your system and sales funnels in place. You can’t build a business and build a website at the same time, you’ve got to have the website and sales funnel in place first. Most people get frustrated when they’re not making any money and they don’t even have their sales system in place! I’ve never seen a franchise owner try to sell hamburgers before they erect their store, and online network marketing is no different.

2. The second step in network marketing online is learning how to create enough traffic to capture a significant enough portion of the marketplace to make a meaningful difference in your business. Trying to close prospects over the phone before you have any prospects doesn’t work, and you can’t have prospects until you have website traffic. There are a lot of effective ways to generate targeted traffic to your website, and they all work and are specialized to different kinds of personalities. You need to just choose one and realize that until you have at leaste 100 people a day going to your website, you’re not going to be able to close very many prospects.

3. The third step in network marketing online is capturing contact information from people who visit your website. This is usually done with an opt in form on a blog or sales page that allows a prospect to ask for more information about what you do. If you don’t capture your prospect’s information, building your business is going to be complete guesswork.

4. The final step of online network marketing is to learn how to prospect and close over the phone to people who request information and ask to be contacted by you. The great thing about building your business like this is that you will typically only ever talk to interested prospects, and the time that you spend on the phone is well spent. Sometimes people think they can get online and never call prospects and build a huge downline and the fact is that it just isn’t true. You want to move to step four as FAST as humanly possible when you’re starting your business, but realize that you can only do one thing at a time. If you don’t have any prospects, how are you going to close them?

OK, now for your assignment. I want you to read through the four steps and ask yourself the following question: What’s next? Is your system set up? If not, set it up. If it’s set up, are you getting at least 100 visitors a day to your site? If not, learn to create traffic and focus on that. Are you converting at least 10% of your visitors to leads? If not, get educated on creating a compelling offer that captures attention and focus on that skill. Are you getting at least 10 leads per day? If so, focus on PROSPECTING. I hope this helped you, and I’ll look forward to seeing you at the top of your companies pay plan.

Online Network Marketing can be a rewarding business to be involved in if you know how to build it right.

Posted in Internet Marketing

Content Marketing Tips: What Not To Do in Content Marketing

Content Marketing is the way to start and operate business via new media. It is the strategy to create and deliver valuable and relevant content to the seeking audience and thereby satisfy their needs and derive profitable customer action. It is the means to attract and convert prospects into customers, and customers into repeated buyers. It is the approach to educate people, so that they know, like, trusts you enough to do business with you. Good content marketing makes a person stop read think behave differently. A good content is a great help to a venture in expanding and growing remarkably. Wherein, the mishap in the content may lead to the regression of the organization. Taking about it, let’s have a look at what content should absolutely not be like and what are the pleasing factors of a good content!

The DON’Ts of Content Marketing

1. No to Technicality: To convert the customer into client, it becomes so important to understand his competence and offer what he needs. The technicality in my offer may hamper the customer to fully grasp the sense of what I am trying to make. So it’s always a good idea to avoid the technicality in the content.

2. Proofing it back: The errors in the content are what that really distracts the target audience. To shun this situation away, it is better to opt to proof read by someone before publishing it. It is anyway a safer side to check the content and eliminates the errors from it.

3. Failing to use the Keywords: The attempt to write content which doesn’t consist of keywords is a straight way failure of content. The content should contain appropriate keywords which help in increasing the credibility of the content. Also it should be noted the excessive use of keywords is not good and this too leads to failure of the content.

4. The Jargon Attachment: Being a professional, the love I share for jargon is not worthwhile when I write for the lay man. One has to step down to the lay man language when it comes to writing the content for customers. This helps the customer have a better understanding of product and services.

5. The Lettering Effect: The effect that my letters leave on the customers is enormous. The words, font, font size and way of writing makes my customers stick to my content. Usage of good font and font size makes the reading experience of the customer great and my business increased.

6. Out of Place Highlights: A good content has the highlights of it in the form of bold, italics, underlined, etc. But, when the content contains out of the place highlights, say, many in number, not at the right position and lack of discrimination in highlights and ongoing content, reduces its credibility. And doesn’t provide a handful experience to the customer.

7. Undersized Text: While it’s good to be very specific and precise in writing the content, it’s not good to keep the text too small. The average size, i.e. not too big and not too small, provide a useful guide to the customer.

8. Poor Sub-headers: Sub-headings is a good ingredient of a good content, if used creatively. Now-a-days, this is not used in the correct manner and which leads to the poor content overall.

9. Let the readers have an opinion: Adding a conclusion to the content and making the readers believe in that conclusion is one big mistake now-a-days. Let the readers form their own opinion. For you, the good idea is to leave your page with the link like comment below, Buy the product, like us, etc.

10. The Spell Game: One mistake in one spelling ruins the entire content. Be very cautious about the spelling else you might land up in the situation that of Dan Quayle- “The Misspelled Potato”.

After the Don’ts, the Do’s comes in the way, let’s have a look on it.

1. Focus on Headings: Eighty percent of people read only the headings and make an attempt to grasp from it that what content must have contained. Only the remaining read the full text. Know that regardless of how good your content is, most people will scan it quickly, hunting for what they want. Make the hunting easy with great headlines.

2. The beginning says it all: Conclude all the desirable information in the beginning of the text. In case people stop reading somewhere, they can still get the gist of it. Keep your content precise and clear and provide maximum information in minimum words. Also keep in mind to use the understandable language.

3. Avoid Confusion: One confused mind can confuse all others. To avoid this embarrassing situation, it is important to be clear. The thoughts, words and phrases used should be in sync. Else it will leave the reader unsatisfied.

4. Redundant Sentences: The repetition of sentences in different language is major avoidable factor. This force reader to switch to some other page.

5. Phrasing of Sentences: The sentences in the content are what it is all about. They have to be phrased with excellent grammar and should be in active voice. This leaves a good impact on the reader.

6. Striking: Content with amusing elements and interesting facts, strike and excite the reader. The reading experience becomes enjoyable and easy.

7. Research: Before writing the content, it is always a good idea to research about it and make you aware with what has existed in the past. The elements of history helps in create a new history.

8. Have your own approach: Once you have researched, take a few minutes time and fame in mind your own approach and a different perspective. This helps in creating newness in your content and helps you explore your creativity.

9. Know the Reader: Knowing and understanding the mind of the reader is one of the best tactics to make them stick with your thoughts and indeed writings. Be the reader’s writer.

10. Array the story: Arrange the story according to the significance of the content. The beginning provides a good scheme to the reader. And a good feedback to the writer.

Posted in Internet Marketing

Internet Business to Business and Business to Consumer Marketing

Many people are aware of the internet marketing strategies; however, there are not too many who are aware of the two kinds, which are the business to consumers and business to business marketing. There are also recently a development in this field, adding business to employees and business to government strategies to the two kinds. This article however is going to focus on the former couple of internet marketing kinds.

If you have heard or came across a business to business or business to consumer marketing website, you might probably seen it as the ecommerce website selling a service or product to a certain customer base. However, you may also have encountered lead generation websites. Do these websites fall under business to business or business to consumer marketing?

The Lead Generation Websites

The lead generation websites operate by basically accumulating data from the visitors by engaging them to fill out a certain form. Then these websites will involve themselves in activities that turn them in profits. An instance is by selling these data into other websites, which are now the other form of B2C or B2B websites and those which are involved in the business of supplying goods, services, and businesses to the consumers.

The visitor who fills out the form in a website is opting-in, which only means that when a communication is sent to him will not be considered as any form of spamming. He is already considered as a customer; therefore, any lead generation websites can fall under the business to consumer marketing program. In many cases though, the website can become a business to business marketing type as well.

The business to consumer marketing is coming into full force nowadays. Whether small, mid-sized, or big business types, they employ this internet marketing strategy simply for the reason that many people around the world are turning into the internet when it comes to the buying activities. Even banks have their own websites, which allow their clients to login, view account balance, and sometimes, transfer money into another account. Essentially, this is already a form of B2C because they are reaching out to their customers.

The B2C Shopping Websites

There are also other big B2C websites which have become the shopping sanctuary of many people around the world, for example, the eBay, Amazon, Yahoo stores, Buy, Barnes and Noble, and many other similar websites. In addition to that, there are other popular websites that allow consumers to avail of services such as the giant computer corporations engaging their clients to configure their computer through the help of the contents of the websites.

The Success of Marketing

The B2C marketing is essentially the same with B2B, except in the latter, it focuses on business to business relationship instead of business to consumer relationship. Both however is becoming a phenomenal success in the field of internet business because they are able to reach the global audience and break geographical barriers which people have suffered in the past.

On the business owners’ side, they have found the advantages of being able to cut costs on the operations as extremely beneficial. In addition, whether you have small, mid-sized, or big business, these internet business to business and business to consumer marketing strategies are open to all.

Posted in Internet Marketing

Good Internet Marketing Strategy – The 3 Best Kept Secrets

Enough is enough. As you already know massive amounts of information is being released every single minute on the Internet. How do you know which is a good Internet marketing strategy? Yet even find proof if it really works?

Simple. All you need is to do what marketers do and not what they tell you to do. It’s just disgusting that some so called ‘top marketers’ hide behind their web sites under a disguise. They then tell you what to do to automate your residual income by following a good Internet marketing strategy but instead do something else.

Let’s move quickly because we’re running short of time here. I will reveal to you the 3 best kept secrets that the ‘top marketers’ do not want average Joes’ like you and me to ever find out:

1) A Good Internet Marketing Strategy system

Please spare me for a moment with your flaming and bickering. Yes, we all have heard it somehow or rather that a good system is what we need. Truthfully, this is a fact your first mission is to find a good system and duplicate it.

You’ve heard of those ‘big dogs’ claiming they have earned hundreds in a day or a week. You can easily find these comments being made on certain discussion forums. Don’t just buy in to the programs they are in. Rather, analyze them. Then, decide if what they are doing is a valid marketing system you can follow.

2) Every Top Marketer Knows This

Why is that? Well, you see those claims they make about making a bunch of profits by using some really good Internet marketing strategy. Then, you also find out that they got proof by showing some screen shots and videos.

These may be real and my objective is not to put them down. My only satisfaction is that you learned a lot from this article. Read the next line closely because it’s going to shock you out of your chair.

“That story about showing proof and telling you what they earn is a good Internet marketing strategy in itself!”

Just remember that a story sells and a presentation does not. That is why average affiliate marketers (like you and me) who do not know how to create fancy ‘interactive’ web sites are earning big bucks.

3) A Mentor Is Also A Friend

It is fair to repeat my feeling of disgust to find thousands of people falling into the “we will show you” trap. You definitely need a mentor to guide you through even if you have a good Internet marketing strategy in place. This I agree.

However, it is also your responsibility to identify an honest mentor. Preferably get to know that person and if you feel that a ‘friendly’ connection can be made. It is your gut feeling sorry there is not a proven method to do this.

The Next Step

Your chances of success in making big profits online is guaranteed if you follow a good Internet marketing strategy like the 3 secrets above. The next step is just to find a good marketing product for you to sell.

Posted in Internet Marketing

Auto Repair Marketing – 4 Auto Repair Advertising Ideas

So, you want to get more cars in your shop to increase your revenues is that correct? Auto repair marketing via the internet is a great way to get more local customers into your shop! Online marketing has grown leaps and bounds in the last few years, and with phone books and Yellow Pages fast becoming obsolete, internet marketing is where the real profits are for auto shops. Here I want to share with you 5 auto repair advertising ideas that you can implement into your business to drastically improve the number of cars you service on a monthly basis!

1. You must have a website, and it needs to be designed using the WordPress platform. Most websites are basically just “flyers,” but with WordPress you can create great looking websites, integrate a business blog, install a form that automatically acquires leads for you, and integrate your website with Twitter, Facebook, Youtube, and other online marketing channels. Sounds pretty cool huh? The sad part is that typically an automotive repair shop will hire a web designer, and he will design a website as cheaply as possible and charge a large sum for the work. The web designer is not a marketing consultant, so instead of designing a marketing machine based on tested internet marketing principles, he simply designs a static site that is not conducive to internet marketing. I see it all of the time when I am look at people who are pushing auto repair marketing services.

2. One of the best auto repair advertising ideas revolves around social media. Websites such as Twitter and Facebook are really taking off, and smart auto shops are using these auto repair marketing platforms to promote their business and acquire new customers. The obvious question is “how can an auto repair shop benefit from Twitter and Facebook marketing?” Those sites are for kids right? Wrong! Facebook has millions of adults logging in on a daily basis, as does Twitter. By being on these sites, you are instantly in front of a large portion of your local or regional audience. Guess what happens when Sally needs a new transmission, brakes, etc. and she sees your businesses profile on Facebook? You have a new customer! Do a good job repairing her vehicle, and she comes back time and time again. This one person seeing your business profile on Facebook or Twitter could easily be worth thousands of dollars to your business!

3. Your website needs to appear in local search results on Google. It is not easy to get listed on the first page of Google and Yahoo, but with some good marketing it can be done. For instance, I am an independent marketing consultant in Atlanta, and I rank #1 on Google for the term “Atlanta independent marketing consultant.” In addition to this, I rank #2 on Yahoo for “Atlanta marketing consultant.” Trust me, having your website ranking highly for local keyword phrases can bring you a ton of new business! This is auto repair marketing at its finest! I have beat out over 2,000 websites to get those rankings, so don’t you think I could help your auto repair shop marketing efforts?

4. Another great auto repair marketing idea is writing information articles and press releases. I imagine you do not have the time to write articles, and certainly do not have the time to put together a well written press release. The good news is that you can get marketing firms to do this for you at a very reasonable price. I have written hundreds of articles promoting by marketing consulting business, and I can tell you it is an impactful and very affordable method to market your auto repair shop online.

These are just a few auto repair advertising ideas that you can add to your auto repair marketing arsenal. The best thing is to hire a professional marketing consultant who can come in and show you step by step exactly what you need to do to turn your internet marketing efforts into a cash generating machine for your automotive repair business!

Posted in Internet Marketing

Internet Marketing Consulting – Is it For You?

With growing interest among small businesses in improving their presence on the web, Internet Consultants are in high demand. Although there is no shortage of web designers and SEO firms out there, what’s really lacking in the web services industry is the professional Internet Marketing consultant.

Unlike a web designer or programmer, an Internet marketing consultant is knowledgeable about the fundamentals of copywriting and direct-response web design, yet also knows how to build website traffic and implement lead capture and conversion strategies. It really requires someone who has an understanding of both the marketing concepts and the technical tools available to implement campaigns and get results.

If you are thinking of getting into this field, here are 3 key things you should consider:

1. Are you a “people person” who would enjoy building relationships with small business owners in your local community? This is the #1 key to success in Internet Marketing consulting. Business owners prefer to work with someone who is local and will spend the time to learn about their business and be there to help them for the long haul.

2. Do you have the latest knowledge about Internet Marketing 2.0 strategies for building website traffic, creating web pages that convert well, and using email marketing to follow up with leads and prospects? Understanding these factors will also be critical to your success. There are a lot of designers and SEO firms over-promising and under-delivering.

3. Do you have the necessary software tools so you can research the best keywords for your clients and save time on traffic building campaigns? There are some great tools out there that make your work much easier and allow you to deliver dramatic results for your clients.

If you can master the above 3 areas, there’s no reason why you can’t build a successful Internet Marketing consulting business. Businesses of all sizes are willing to pay hundreds – even thousands – of dollars per month for Internet Marketing services, because effective Internet Marketing increases profits and often saves them money on other advertising expenditures.

Business owners also like the speed of online marketing and the fact that investments in online marketing are very easy to track and measure. In order to succeed in this field the most important thing is to get the right training.

Posted in Internet Marketing

Music Marketing Tips: Learn How to Sell Your Music Online

The first step of marketing your music online will be creating a website to sell your music online. Your website will both show off your talent to the visitors and convert them into fans who buy your music.

Good online marketing campaigns are usually backed with powerful email management system called autoresponders which are very useful for storing your contacts and scheduling emails to go out to your new subscribers telling them your music.

With their potential of 500 million members, the social media opportunities of Facebook are enough to drive traffic to your site. If Facebook advertising is not part of your music marketing strategy, then you are missing out huge opportunities. If done right, you can set up a successful ad campaigning to sell your music online and start driving visitors to your site almost immediately.

Another powerful social media traffic can be easily generated by using Twitter to generate thousands of online followers. Generating thousands of interested potential buyers through Twitter is another great traffic strategy that is free and scalable. You can get followers, convert them into fans, create tweet campaigns, automate your tweets and merge your stream with your Facebook page.

Using the power of joint ventures is another music marketing strategy which is used by many musicians. You can get into a mutually beneficial joint venture agreement with another musician to promote one another to your existing fans. It is a very quick and easy way to promote your music to the area of another musician effortlessly. This way you not only get huge amount of new fans along with the sales quickly, but also create goodwill with your existing fans.

This is how the sales funnel strategy happens which is the process of driving traffic to an offer for free music can later capturing email information in exchange for the free music. If you become successful for treating your subscribers well and build a genuine relationship with them then you can generate album sales to this targeted traffic by using the direct response music marketing tactics.

Writing emails to your subscribers is one of the most valuable skills a music marketer can have. This skill is called copywriting and it is not very easy. This is why if you are not good at writing convincing ads pieces, then it would be better to hire a good copywriter to handle this part of your music marketing strategy to make sure your email campaigns will match your own tone and style before plugging them in to your autoresponder.

Posted in Internet Marketing

SEO Will Work Best For Your Real Estate Business

If you have a real estate business, you want this to obtain success. You have to make use of the popular internet marketing in order to achieve your goals for your business.

By means of search engine optimization, your real estate business can obtain success. Definitely, you want your website to be visited with lots of internet users, to gain traffic and popularity, gain top rank to the search engines results and to have more profits; you can achieve these by optimizing your website.

Are you familiar with SEO, do you have the better understand how it works for your real estate business? Certainly, you can achieve your goals for your business if you take time to optimize your website. Yes, you can do it on your own, but of course, you need to take time to know how to optimize your website especially if you do not have the better understanding how it should be done.

So in order for you to gain traffic for your website, gain top rank on the search engines results, be at lead with your competitors and to have more profits, you can work with a SEO company.

SEO Company possesses methods, strategies, and experiences that can help you achieve your goals. Yes, SEO is quite complicated, so it is better to work with a professional SEO company to assure that your real estate business will gain success.

Having real estate business, you definitely know that you have lots of competitors. You will not be popular, you won’t be visited by internet users, and your website will be left hanging there if you do not make improvements with your website. Your money will just be put into waste because you can’t make any sale.

Definitely, you know that most people use the internet to get the information that they need, and they get it with the use of the search engines. The search engines will give about hundreds of results, but internet users only trust those websites that are on the top rank. So being on the top rank is one of your goals, but you can achieve this with the help of SEO Company. With there strategies and skills, they can aid you to be on that top ranking of the search engine results.

If you want to know how to find the professional SEO Company that can help you to achieve all your goals for your real estate agent, you can do this with the use of the major search engines. If you are into Miami real estate, simply type the keywords Miami real estate at the search engines and check out the websites that are on the top rank, and then look for the SEO Company that made that possible.

There are lots of steps that should be done in order to optimize your website, but this professional SEO Company know all of these steps and they will make sure that your real estate business will obtain success. So start searching for the professional SEO Company that can help your business.

Eliza Maledevic Ayson

Posted in Internet Marketing

Hotel Marketing: What Activities Should Hotels Consider?

Only last week the proprietor of a small hotel moaned to me that she had done “everything” to promote her hotel but was still unhappy with her hotel occupancy and hotel revenue. Everything turned out to be that she had a website (done by a nephew now at college) and she was on LateRooms (although never updating her rates).

I am often amazed by how much hotel owners decide to take on as they contemplate how to market a hotel. There is only just so much that you can do in a day and with your operational priorities and the specialist knowledge required something has to give. Undoubtedly hotel marketing is the key factor to focus on.

So here is my list of some of the hotel Internet marketing activities that you should consider outsourcing to professionals:

1. Hotel Website Design – it requires a great deal of time to create pages which are informative, visitor friendly, and attractive. You need to know the industry as well as have technical knowledge. Your website also needs to be optimized (different to SEO below) so that it delivers exactly what you want it to, once visitors land on it.

2. Maintenance of Website – your website needs to be constantly updated and changed so that the search engines find new and relevant content.

3. Creation of Content – text writing is a very specialized activity where you have to understand the mind of the website visitor.

4. Advertising – it is possible to put together a pay per click (PPC) campaign in a few hours, but research, testing and modifying the campaigns takes a lot of expertise and ongoing time in order to be effective.

5. Optimization (SEO) – making sure that your website is found by the search engines is vital. You need effective on-page SEO (meta tags) and you can participate in all sorts of link building and article writing activity but it is time consuming and needs to be very focused.

6. Social media – participating in sites like Facebook has been promoted as some sort of panacea. It can be effective if done well but it can also eat up much of your time to little effect. It all depends on how relevant participation is to your target market.

7. Management of Online Reputation – although Google Alerts can keep you up to date with what people are saying about you online, monitoring this and taking effective action can be very time consuming.

8. E mail marketing – e-mail is an effective channel to use to keep in touch with your customers. However crafting good newsletters takes time and expertise that you might not have in-house. Everyone’s inboxes are much cluttered and it is a challenge to get your message opened let only acted upon!

Posted in Internet Marketing

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