Archive | Internet Marketing

Internet Marketing Training

There are numerous Internet Marketing Training courses to be found on the World Wide Web! The challenge is determining the best one for you. With many claiming to be the "only" training you'll ever need, it makes it even more difficult to know who's really on the up and up.

I'm guilty of spending unnecessary amounts of money, just to learn one more technique or "secret", that may take my Internet Marketing Training experience to another level. It's always been a bit tempting to jump into someone's sure-fire training course when it's offered at a "limited time only" or super-duper reduced price! All of which is typically a tactic used to get you "in" and on board, with another series of emails asking you to upgrade.

Truth is, that's really part of Internet Marketing Training. You want to get your prospects attention with some catchy phrase or introductory offer, which causes them to want to learn more from you. It's part of the process that aids in growing your business and developing others ventures as well.

Internet Marketing Training is a never-ending process. I personally do not believe you're ever "done" when it comes to marketing over the Internet and creating a long-term business. I've adopted the phrase: Leaders are Readers, Readers are Leaders, so read, lead and succeed! You have to make learning fun or else you will get bored and / or burned out during the learning curve. No matter who's training course you follow or what webinar you tap into, there's always going to be more required to stay on top.

If you've read some of my other articles like, Home Business Success or Home Based Work, I stress quite enough the need for finding a mentor. Find someone who has accomplished what you wish to achieve and pick his or her brain. Learn from someone that can teach you "how" to do it and can inform you of what NOT to do. True Internet Marketing Training will make you aware of what NOT to do, in order to keep from hindering your desired outcome. You will need to do some solid research within your field, if you do not already know of an individual that can help you.

The absolute best Internet Marketing Training is to get "hands on" experience! With all the tools available to us as marketers (and trainers), you can sit in the comfort of your own home or office and receive state-of-the-art training using your computer. I've learned a great deal watching videos made by people creating them right from their bedroom! Cool thing is, once you learn you can do it too !!

You will want to take the time and seek out the proper training for you. Not doing so is like trying to drive from New York to Los Angeles without a map. Now if you've done it before, chances are you do not need a map but if it's your first time to make the trek, you'll want some guidelines to follow. And maybe some "coaching" from someone who's driven it successfully before that can inform you of the best routes to take in order to enjoy the journey! Enjoying the journey is what adds to making your Internet Training a fun trip!

Posted in Internet Marketing

Internet Marketing Work – Is It Right for You?

Internet marketing work is increasingly being sold across the internet as being the golden ticket to great licenses for all. But like any business, before you enter into it, its worth considering whether or not that business is right for you. Internet marketing is no different.

Firstly you should consider whether or not you have the time, because despite what some internet marketers say, initially you are going to need to sacrifice a lot of time learning new skills. These skills will include at least basic web editing and computer based skills as well as marketing strategies and new media.

If you are able to spend about three months learning the craft and not get too frustrated then the chances are you will make a good internet marketer but you still have a little way to go yet.

After learning these skills you are going to have to put them into practice and grow a list of prospects or leads. This is where you will begin to see some serious rewards for your endeavors as your list grows, slowly to begin with and faster as your momentum builds and your reputation in the online world grows. This is a critical step as this is what will define you as a semi-successful or ultra-successful marketer. Expect this to last a further three months. During this phase you will start to see some cash; a trickle at first but steadily growing along with your list of prospects.

You'll learn to build relationships with others who you trust and also discover who the sharks are. At this stage you are becoming qualified to teach others and bringing them into this fascinating and very profitable world.

It's a wonderful life being a successful online marketer and if you are prepared to put the time in you can make a very healthy living. The internet is still very new and there's still pots of money to go around.

Posted in Internet Marketing

Wealth Building 101

Many of you are thinking about making some extra money or want to quit your current job and become self employed. I have put together some topics here that will help you understand stand wealth building.

Business Opportunities- You may have been researching all over the internet on how to start a business. Fact is you may need to figure out what are your special gifts or talents this way you can use what you already have and maximize your learning potentials.

Wealth- is not measured by how much money you earn, or how much assets you have. It is measured by how much freedom we have to make the choices that are important to us. The freedom to choose where, how to spend your money.

Work at home- This is the most popular way today to achieve wealth. A lot of people prefer or choose to stay home and make just as much money as a regular 9-5 job. Most
Women especially choose this way to earn money due to having to raise kids or want to bring a little extra income to the home. Working from home can allow you more freedom to do as you like without answering to the boss.

Residual Income-simply means a continuous flow of income that continues to build and build from something that was done only once. The money keeps on coming without any additional work on your part. The most common programs are network marketing, MLM, downlines for pyramids.

Whatever you choose to do is just like any other thing in life, you only get out of it what you put into it. There is a lot of programs on the internet that can pay off for you. Many programs only take about 10-15 hours a week and you still can make as much as a 40 hour a week job.

Thank you,

www.yourways2wealth.com [http://www.yourways2wealth.com]

Posted in Internet Marketing

Internet Marketing for Beginners – Tips to Get You Started

Internet marketing for beginners can be challenging at the start and it is totally normal to wonder if you will ever make it. It is easy for those with little confidence to even decide against doing it which is unfortunate. Those who tend to survive figure out how to remove or set aside the doubts and get to work.

You can find excellent guidance in this very article if you are a newbie and trying to break into internet marketing.

Internet Marketing for Beginners – What you need to focus on

One of the most frequent mistakes is choosing a niche market that is not profitable. Researching how profitable a niche requires you to look at several sources of data beyond keyword research. If you go for a competitive niche, chances are there will be a lot of people going for it. Sometimes, going for smaller niches within larger ones can be a good start and many people have done very well with them.

You obviously need targeted traffic, and while there are many ways to do it, you need one that involves offering free content. It is a good idea to offer content that your readers will find useful. It could be report that solves their problems. While you are offering free content you are building a list of prospects which you can market to further down the track. Remember, to give out valuable and quality information that brands you as a leader/expert that your readers that rely on.

Content is what the Internet runs on; you can find almost any and every type of content on the World Wide Web. Just learn to have respect for it because it is indirectly respecting your audience and your business. There is no more room for poor content that is written badly and have grammatical mistakes. Once you are in the habit of presenting facts that are not easily found, then people will start swiping your hard earned research.

Internet Marketing for Beginners can be rewarding if you take the time

Internet marketing for beginners can be a daunting task and many newbies fail in the first year and simply walk away from it. The key to internet marketing is to keep things simple. A lot of newbies think that they need sophisticated tools and methods to make it big. That’s simply not the case, and if you truly want your internet marketing efforts to give you results, then JUST DO IT. Don’t over think too much. Once you begin your journey you will know what works and what doesn’t. There are no secrets to this; it is just part of the learning process.

Posted in Internet Marketing

Internet Marketing Explained In 5 Minutes Or Less

Internet marketing is still a complete mystery to a large
majority of Internet users. For many net users, online
marketing is seen as some foreign area of ​​the web, populated
with silly get-rich-quick schemes and unsavory characters
ready to rip off the innocent and uninformed consumer at
the click of a mouse.

In fact, Internet marketing could not be further removed
from this unfaltering picture. In reality, Internet marketing
is populated mainly with hard working professionals promoting
and selling high quality brand products by many of the world's
Top 500 companies.

Worldwide there are now over a billion Internet users,
representing one large global consumer base or marketplace.
The total amount of goods sold online has been steadily
increasing each year as the Internet gains in both popularity and
familiarity. Studies have shown people shop online because of
lower prices, a wider selection of products, easier comparison
shopping, and many just prefer not having to travel to stores
to make a purchase.

Handling all this online e-commerce is a whole sector of
companies, hosting providers, web designers, advertising
agencies … and so on. All this online commerce has also
given rise to a relatively new creation — the professional
Internet marketer. Someone who makes a lucrative living
helping facilitate, in one form or another, all this online
activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you're
an Internet Marketer and that you work full time on the Internet;
you will receive some very skeptical looks and more than one
arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing
has become a viable alternative for many disgruntled professionals
dissatisfied with their working hours or conditions. It has become
a viable alternative for many people from all walks of life, from
the college student to the bored housewife to the retired doctor …
all are enjoying a part time or full time income from the comfort
of their homes.

And since the Internet is now practically available to everyone,
anywhere in the world — Internet marketing is a level playing field.
Anyone can make a full time or part time income from the web if
they truly want desire it.

There are many forms of Internet marketing. There are many online
business models you can follow. There are countless ways to earn
a good honest income from the Internet. Which path you take
will be greatly determined by your own work habits, your background
and what marketing style you're most comfortable with.

Here's a quick rundown of the most popular forms of Internet
Marketing:

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online
versions of their brick and mortar businesses. Even if
consumers do not buy online, many use these sites for
gathering product information before buying in the
real world. A factor many savvy businesses are exploiting
in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything
from travel to banking to dating! Again, the Internet
can be a profitable extension for any service company.

3. Internet Products / Internet Gurus

Internet marketing has a whole history of pioneers who
have forged the methods and techniques of marketing online –
opt-in lists, mini-sites, article marketing, pay-per-click
advertising, joint ventures … a brief history populated with
such names as John Reese, Marlon Sanders, Ralph Wilson,
Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around 'How-to' market online,
info products, workshops and web seminars — teaching
people how to market on the Internet. A marketer creating
his own product can prove very productive; as seen
by John Reese's 2004 launch of Traffic Secrets, which earned
over a million dollars in one day. (Without a penny of paid
advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google
AdWords and other companies presents another viable marketing
route. Keywords (the exact words typed into a search engine)
fuel a large portion of the web's activity, keyword marketing
has become a major driving force behind most of the economic
transactions on the web. This is a very lucrative sector for
those Internet marketers who know exactly what they're doing.

Then there is the whole section of SEO experts and consultants
who command high prices for positioning companies or products
in the top positions on the major search engines. Acquiring
organic Top 10 search results (SERPs) will greatly determine the
profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable
forms of Internet marketing is affiliate marketing. An online
marketer can join any affiliate program and promote its products
or services on the Internet. You market the products, find
customers for the company and receive a cut or commission
for each sale you make from your marketing efforts. These
sentences can run anywhere from 2% to over 50%. One affiliate
click can earn you anywhere from a few cents to several
hundreds of dollars.

Major third party affiliate programs or companies such as
Commission Junction, LinkShare, Amazon, Shareasale …
acts as a brokerage or go-between representing thousands of
Top Brand companies such as Sony, Apple, Dell … to online
affiliate marketers. Marketers can join a program such as
Commission Junction or LinkShare and be able to promote and
market hundred of top quality products or services online. They
can consolidate their affiliate marketing through these
third party programs.

Perhaps the most common business model for the majority
of online marketers is the last example, or a combination
of advertising and affiliate sales. Many work-from-home
professionals have adopted this business model. They have
created site or sites on the topic that interests them and
of which they have or have gained some expert knowledge.

Once these sites became established and gathering a large
amount of targeted web traffic each day, making a nice income
can only be a matter of putting the Google AdSense code on
their pages and placing a few appropriate affiliate
links on their sites.

The more traffic these marketers deliver to their sites,
the more income they earn. The more unique content they create,
the more income they earn. The more web sites they design,
the more income they earn.

What many people outside of the web marketing field fail
to realize, the Internet is a 24/7/365 business. The Internet
is always on and working for you. It is automatically producing
income for you 24 hours of the day, while you're sleeping, while
you're enjoying a nice meal with friends, or even while you're in
on vacation.

Internet marketing can provide you with a lifestyle that is totally
liberating — you can live and work anywhere in the world. You can
be your own boss, set your own hours and work from the comfort
of your own home. Plus your whole online Internet business can be
automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your work to
suit your own work habits. Internet marketing is scalable, once
you have learned how to make your first dollar, it is only
a simple matter of repeating and scaling up what you did to
earn that dollar. Computers and the Internet makes it just as
easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn
more and more respect. It will become a well recognized profession
that many will aspire to and follow as a life long career. Mainly because
Internet marketing will give you the freedom rarely seen in any other
profession.

It offers you mobility, a high standard of living, and a working
environment that can not be beat. It gives you the freedom to follow
your own interests and hobbies; all the while turning those interests
into viable revenue streams that support the lifestyle of your
own choosing. When it is all said and done, approaching a living just
does not get any better than this.

Posted in Internet Marketing

Best Online Marketing Strategies

Internet marketing is a way to increase customers to your site or your company. It also helps attract people and enhance brand products and services.

If you are new to online business and try to establish an online presence, then read my online marketing strategies.

Having a website and the strengthening of the few in the presentation of certain directories or blogs will not help you on your way to becoming an agent of the successful Internet marketing. To succeed as an internet marketer, is very important to know where to go.

As an internet marketer, you could buy or sell something that could be beneficial to users. It is basically two things you know how to target customers and what their offer. To know your customer, you should know what they want and their problems. After posting the requirements of customers, see if your product meets their needs. It is very important to realize that you came up with the best products to facilitate their work.

After you come up with a product that meets the needs of your customers do research online. Research your market of your competitors, see what they are doing to run sales want to use PPC, SEO, affiliate marketing, etc.

Begin to develop a website that explains your products and services to users online. The site developed, must be friendly, comfortable and interrelated.

The excellent site itself will not bring customers and sales to your site. Therefore, developing a marketing plan and strategy content. Your web strategy should include the location site in major search engines by using good SEO techniques.

E-mail marketing can help drive sales to your website. powerful email marketing results sales of your site. Therefore, the construction of an effective email marketing strategy.

Affiliate marketing, reseller programs and combine some of the techniques to drive massive traffic and sales to your website.

Article marketing will also help generate traffic to your website. Writing articles on effective niche your site and especially the products and services provided through the site and contains a link to the product or service page.

Knowing the strategies mentioned above and their application in the activities of Internet marketing can help you become a successful Internet marketers.

Posted in Internet Marketing

Unleashing 6 C's of Marketing

The 6 C's is not a concept but it expands the marketing element and a more formidable way of consumer marketing.

The 6 C's are listed below with brief description:

Customer:

A vital and the most important aspect to keep in mind while performing internet or online marketing. A company's marketing strategy should always focus on customer needs, their choice, and their value to be successful in internet marketing. It is always important to focus on target customer and then building the brand. Customer can make a product a brand or they can devalue a product.

Creativity:

Creativity is the ability to create knowledge. It is a process of thinking out-of-box, reacting, and working in an imaginative way to make a product or brand stand out apart from he competitors and increasing the value in the marketing world. Creativity makes internet marketing more viable which joins the customer and maintains the interest of the customer in the product. Creativity always imprints an image of the product in a customer's mind. It is an implacable way of writing slogans of varied nature for marketing a product.

Consistency:

Consistency should always be maintained in marketing a product right form the initial phase to the final phase. There should be consistency in making a product to packaging, slogan to market and advertising of a product. It always creates a value to the brand of a product.

Communication:

The basic way of marketing that involves speaking with the targeted customer and explaining them in their own language. Communication has always been a way of creating a trust and relationship with the people. Therefore use it to good effect on targeted customer.

Culture:

Always Cross-culture research needs to be done in order to communicate and succeed. Cross-culture helps in evaluating a product as a globally and it also helps in marketing a product. If you want to be successful as global leader you need to use the same language of the customer with what you are communicating.

Change:

Marketing is a changing process and even organization needs to change (externally as well as
internally) according to the market. Company should always try out new method of marketing and should not be afraid of implementing. Marketing is an evolving process which affects the value of the product.

Posted in Internet Marketing

Internet Marketing and Search Engine Optimization

Are you considering internet marketing as a business model to drive more traffic to your website. If not, you should otherwise you will lose out on a great potential income stream for your business. Internet marketing is a relative inexpensive way of reaching your target audience compared to other methods. It is great way to sell your products and services online using your website.

However to successful online you have to have a very strong website. In other words a website that can convert visitors to your site into clients. What's the point of driving a huge amount of traffic to your site but very few of them convert into clients. So, it is important to sort out your website before you before you start marketing your site.

And the key to making your website profitable is to optimize your website for Google. The process of optimizing your website for the search engines is known as search engine optimization and includes any efforts you make to get your website to show up in Google.

Search optimization or SEO is a very valuable tool for online marketers and it plays a critical role in their online success. What sets search engine optimization apart from paid advertising methods like pay per click (PPC) for example is the fact that it will not cost you anything to drive traffic to your site once you are listed on top of the search engine results. Of course your time spend on SEO is an opportunity cost but SEO remains relatively inexpensive to do.

I'm not saying that this will be easy to do, but once your site is rank in the top half of the search rankings you will get an influx of organic (free) traffic to your site. But, as I mentioned right from the start that search engine optimization does not stop with improving your site's ranking. You have to structure the content on your site in such a way that it boost your visitors interest once they come to your site.

So your content needs to be original and informative to captivate your visitors attention. The navigation of your site should also be user friendly and visitors should find what they are looking for within one or two clicks.

You will also need to look at onpage SEO factors and this involves what you can do on your website itself. On page SEO has to do with how your website is coded so that a search engine can recognize what your site is all about. On page SEO is not that important than what it used to be, but you still need to do it if you want to rank highly in the search engines.

There are many things at work at how search engines rank websites, but the most important of these are off page SEO factors. Compared to on page SEO, off page search engine optimization has a far greater impact on search engine optimization.

Posted in Internet Marketing

Internet Marketing – Customer Acquisition Hierarchy of Value

As amazing as it may seem, the Internet and the World Wide Web as we know them today are less than 20 years old. In fact, it is now hard to imagine a world without the Internet. But, as recently as 1994 there were only 500 fairly modest Web sites worldwide. In less than 15 years, the World Wide Web has grown to more than 3 billion pages.

And there is no end in sight.

As microprocessors and software applications become cheaper and more powerful, Internet access will be available to a wider audience from a wider range of devices, and communication will become even faster and easier.

If you are not already involved with making money on the Internet, the time is NOW to jump into e-commerce. The audience is intense and growing. And the technology is in place to build a dynamic, energetic online business that is able to reach across the world to attract prospects and customers.

E-commerce is quick. It is easy. And it does not cost a fortune to get started.

The key to online profits is to build a web site or network of Web sites that attract lots of targeted traffic along with the increased click-then and sales that come with visitors. And now, after less than 20 years of Internet development, clear strategies for cost-effectively building your online presence have emerged.

This discipline is called online marketing. And its objective is to get as many interested people to your site as possible.

There are currently only 3 ways that a prospective client can arrive at your site:
1) He can type keywords into a search engine.
2) He can click through to your site from a link on another page or …
3) He can type in your URL.

There are proven online web marketing techniques to help you optimize these options. But some are more efficient and cost effective than others. Here is a brief overview of the customer acquisition methods available to you, organized in a cost pyramid: cheapest cost per new customer acquired to most expensive.

Customer Referral or Tell-a-Friend
One of the cheapest and best ways you can acquire a new customer is to have one of your existing customer recommend your site to a friend or colleague. This will actually cost you nothing – except the hard work it takes to build a loyal following. That means you'll need to offer great products, fantastic customer service and good value for money.

One easy way to facilitate referrals is to include a tell-a-friend link on your Web site. There are several low-cost software applications available to add this feature to your site.
They include:

o Omnistar Tell which is available to either run on your own server for a $ 27 one-time fee or as a hosted solution for $ 7.95 a month. (see oministartell.com)
o TAFPro, a downloadable software available in the standard version for $ 97 or the Advanced Technology version for $ 197. (see tellafriendsoftware.com)
o Viral Friend Generator available for a one-time payment of just $ 97 (regular price is $ 197). Once you own the software you can use it on multiple domains. (see viralfriendgenerator.com)

Search Engine Optimization (SEO)
When someone is searching for something your site provides, he types some search words into a search engine like Google. Naturally, you want your site to come up on the first page of searches. Otherwise, the searcher will likely never arrive at your site.

In order for you to be in the top 10 listings, your site needs to be optimized for the search engine spiders that crawl the Internet and rank your pages for relevance to key search words. That means your site probably needs professional help to make sure your keywords are properly selected and coded, you have plenty of links to other pages (and they work) and your content matches your keywords.

But there are things you can do yourself. First, look at the keywords on the sites of your competitors. To do that, go to the Web site. On your toolbar, click on View, then Source. A screen will open that displays the Web site's "meta" codes. You should see Name, Content and Keywords, all followed by a list of words that describe the content of the site.

These are the search terms utilized by the search engines to drive traffic to the site.

For help in selecting keywords that are relevant to your offerings and terms people are actually using in real-life searches, go to wordtracker.com. You'll find out how often the term has been queried in the last 90 days across all search engines along with an estimate of the number of times it will be queried within the next day. WordTracker even ranks the words for effectiveness as keywords. You'll also get a list of the number of Web pages that share the search term on your target search engine.

You can subscribe to WordTracker for a year, a month or a day – but try it first for FREE!

Reciprocal Links
An inbound link campaign can be effective in driving traffic to your site. It is fairly easy to make reciprocal arrangements with sites related to your site to exchange links so that you are listed on their link page and they are listed on yours. Simply e-mail the sites you are interested in and ask them to exchange links. Lots of inbound links help with search engine ranking in addition to attracting interested parties to your site.

Online Classifieds
You can choose from either free or low-cost independent classified sites like craigslist.com or the classified sections of MySpace.com and Yahoo.com. There are also product-specific classified sites for cars, housing and pets.

Typically designed for local advertising, you will need to post classifieds on multiple sites for broad coverage. There are sites that will handle this for you including postlets.com, vFlyer.com and Mpire.com.

Blogging and Editorial Mentions
You can build marketing "buzz" on your site by blogging and submitting articles to sites like EzineArticles.com. But you should care about blogs only if your target audience uses them. If you are in the technical, political, advertising, online marketing, lifestyle and entertainment fields, blogging and getting editorial statements in blogs might be for you.

To find a blog to post to or request a mention, go to technorati.com – which claims to rank some 55 million blogs by frequency of use. Select only from the top 10% – there is not much point in participating on a blog that is not seen by a large audience of people.

Social Networking
Social networks – whether business or personal – encourage participants to interact with others who share their interests. Social networking is like traditional networking only transported out online via Web sites specifically designed for this purpose.

Marketing via social networking sites is attractive to businesses because it is fast, easy and reliably inexpensively. There is fast turn-around time, and you can test quickly and easily. It is the latest craze to sweep the Internet and is often most effective when you are dealing with a younger target audience. Think MySpace.com, YouTube.com and LinkedIn.com.

Opt-in e-mail, Also Called Co-Registration
Over the years, it has been proven that online marketing works best when your customers already know and trust you. Therefore, it pays to be proactive in developing a large list of prospects you can market to using a series of e-mails. You build trust be contacting your leads as many as 5-7 times to move them along in the purchasing cycle.

Early communications should offer free gifts like how-to articles and white papers. As you continue to communicate with your customers and they get to know you and feel comfortable with you and your business, you can step them up from free offers to paid offers.

Another thing to remember – when you e-mail your customer list with links in the e-mail and they click through, it boosts your ranking in the search engines.

Therefore, it is important to build a "house list or" e-list "of past and current customers along with other interested people so you can sell to those prospects via e-mail marketing. of any online marketing plan.

Once you have a list of qualified customers and interested parties, you can easily market to them on a regular basis through judicious use of no-cost / low-cost e-mails. But be sure you are sending them what they are expecting to receive.

There are many ways to collect e-mail addresses. Of course, you want to ask people who are visiting your site to register their names and e-mail address so you can follow up with them and send them news, tips and other complimentary content.

Perhaps the quickest and most cost effective way to generate an ongoing stream of relevant new e-mail addresses is through a process called Co-Registration. Unlike other e-mail collecting methods, Co-Registration will not take the months of constant work it can take to build a decent database.

You'll get all the e-mail leads you can handle within a matter of days – not harvested addresses or "cold leads" but legitimate opt-in e-mail leads that have responded to your offer.

Co-Registration happens when a visitor to a web site registers for information or a magazine subscription and then is offered additional sources of related information in a short ad that appears on the initiating Web site's "Thank You" page.

There are three basic types of Co-Reg leads: opt-out, opt-in and double opt-in.

An opt-out lead is the least cost and least desirable because the customer does not actually select to receive additional information. They are given a menu of ads with the boxes already checked. If they do not uncheck the boxes, their information is shared with the Co-Reg Web sites.

The opt-in customer actually checks the boxes in ad that appeal to them, making him a more qualified lead.

The double opt-in customer checks the boxes and is then sent a confirmation e-mail to which he must reply in order to be added to the list. This produces a much more qualified lead. But it is also much more expensive because of the extra steps required on the part of the provider – and the fact that many customers fail to see the process through.

Try to pick Co-Reg partners that cater to the target market that you are trying to attract so the branding is consistent. Prices can range from 20 cents to $ 5 a lead on the consumer side and $ 1 to $ 50 on the business side.

You can get started in Co-Registration by finding Web sites that are similar to yours, contacting them and asking them to trade Co-Registrations with your for free.

For software to make it easier to run a Co-Reg program yourself, go to
coregcomplete.com. If you're having trouble finding partners, try coregpartnerfinder.com or a new directory site regready.com.

To make best use of a Co-Reg program, you should have an auto-responder program in place to quickly contact your new leads with free content, promotions and other incentives. If you fail to do this, expect response rates to fall significantly.

Pay Per Click Placement (PPC)
You can pay for search engine placement through programs like Google AdWords where you bid against your competitors for keywords. This can be one of the most cost-effective ways of advertising online because your ads can be easily targeted by keyword search.

These text-only ads link a viewer's search query to an advertiser's solution. They look like classifieds and usually appear to the right of actual search results. You bid against your competitors to have your add appear when a user searches for one of your pre-selected keywords.

The PPC ad conversion rate is easy to measure. And these ads are excellent mechanisms for generating leads and making sales.

To get started, visit Google AdWords starter version at adwords.google.com.

Affiliate or Partnering Programs
This is an online referral system that offers a commission to the source of a lead. When a customer clicks through on a link or closes a sale, the originating site receives a payment. The best known of all affiliate programs – one that you are probably familiar with – is Amazon.com Associates. See http://affiliate-program.amazon.com But there are many others including affiliateguide.com, 5staraffiliateprogram.com and Commission Junction – cj.com.

The best way to start an affiliate program is to recruit the affiliates yourself. Search for companies that share a client base but offer complementary products. E-mail the owners an invitation to become an affiliate stressing the benefits and low risks involved.

Newsletter Sponsorship
You can purchase advertising – either text ads, graphic ads or both – in highly targeted online newsletters, giving you access to targeted mailing lists that is probably not available any other way.

If you would like to try this, find newsletters that address issues related to your Web site's niche. Then contact them for rates and specifications.

Traditional Media Support
This leads to advertising to promote your website in the traditional media: radio, television, newspapers, magazines, etc.

Banner Advertising
These are linkable online display ads and are probably the most expensive method of online promotion. Banner ads work well for branding, often driving traffic to your site after running for a period of time.

The average click-through rate (CTR) of a banner ad is slightly below 1% with most banner ads producing only one third to one half as many clicks as Pay-Per-Click search marketing. This makes banner advertising the most expensive of all forms of customer acquisition even even the traditional media.

You will need excellent creative to compete in the banner universe, so it will pay to hire a pro especially if you want rich media ads using Flash, video or sound. And you might need help with your media buys to place the ads.

Here are some resources for banner ad creative and placement: 247realmedia.com, valueclickmedia.com and gorillanation.com/.

As you can see, there are a number of low-cost ways to start driving traffic to your site: customer referral and tell-a-friend buttons, SEO, reciprocal links and Co-Registration. Begin your marketing efforts with these techniques and gradually step up the hierarchy as your efforts produce traffic and that traffic produces the results you seek. And remember to constantly test and fine-tune your ads for optimum results.

Posted in Internet Marketing

Hey Marketer, Do not Give Up

Are you already having a product, service or an opportunity that you are promoting? Yet you've been trying your best to promote and you're going now?
You've been trying to do this for almost a year now and you have not even gotten a single soul buying your product, service or joining your opportunity!

What is your situation now?

Your wife, relative or friends begin to laugh at you. They think you're wasting your time. "Working on a part-time job can earn you even money compared to what you are doing now!" they said. You are under great pressure. You want to throw in the towel and call the quits! "I had enough," you said. I'm not going to make it. Though I tried very hard I just can not do it!

Hey online marketer, DO NOT GIVE UP! Your are not the only ONE.

What I am in now!

One year ago, I lost my job! Although I hold an engineering degree at the age of 40, it's difficult to get a job! Recently, I've put my experience as skilled in multilevel marketing selling a product, which I have been doing part-time before I lost my job. During an interview, I was laughed at and was told that this can not even count as a sales experience!

To make things worst, my wife begins to laugh at me! She was saying that I am wasting my time as I can never earn a dime from it!

Hey, you there! I have not given up hope yet! You should not give up hope too!

You do not give up then? Well, it's simple. You have put in the effort and do not let it be a waste. Take it that you've done something. It may or may not progress your business. But the effort is put in. You can not just give up like this, RIGHT?

What you should do?

You may ask, "So what should I do to get myself backup again?" Well, the first thing to deal with is the heart.

A soldier can have the best weapon, the best protective gear but no desire to fight. He may thinking the enemy is too great, no way to win the war. No point wasting time fighting. Let me tell you, he can never win at all! The will to fight on must be there!

Yes, the same with you. Do not loose heart. Be patient, determined and persistent in your marketing efforts.

Finally, I word of encouragement. "Rome was not build in one day!" Just like farming for a farmer. You have to plow the ground, sow the seed and water it. While the plant grows, you have to put fertilizers and protect it with someone kind of pesticides to prevent the worms and insects from eating them. Then it will begin to bear from ten, twenty or thirty folds.

What I'm really getting is you have to put in your heart and effort into cultivating you business. Only then you will be able to see the fruits of your labor.

Posted in Internet Marketing

Page 10 of 382« First...89101112...203040...Last »