Archive | Affiliate Marketing

Paid Surveys vs Affiliate Marketing

For People wishing to Make Money Online, which is better:  Paid Surveys, or Affiliate Marketing?

What are Paid Surveys?

Paid surveys are surveys that you can take online, for which a Company will pay you on average between $2 to $10 for taking – although up to $75 has been claimed when joining a focus group.  Sometimes the company does not pay out cash, but gives you the chance to win prizes instead.  In general, they can take between 5 minutes and 30+minutes to do. 

What is Affiliate Marketing?

An affiliate marketer is someone who affiliates himself with a seller and drives potential customers to that seller’s website by means of online marketing techniques.  If the seller makes a sale from that potential customer, the affiliate marketer gets a percentage of that sale as commission.  Potential earnings from affiliate marketing range from $20 – $2000+ per day. 

Which is Better for Someone Looking to Make Money?

Paid Surveys are quite simple to do, even for someone who is not totally computer literate.  This is why Paid Surveys are so attractive to most people.

Affiliate marketing can also be very easy for a beginner to do, as there are easy methods to advertise that don’t require a high computer literacy which can be utilized.  Take article writing, or blogging for example.  It takes 2 minutes to sign up for a blog or to join an online article submissions site, and then it’s just typing your recommendations (doing your marketing) from there.

The reality is that whilst Paid Surveys guarantee some money for your effort, the amount that you will “earn” is not overly much for the amount of time put in.  The biggest factor against Paid Surveys in my mind though, is that the income generated by them has a limited life.  Once you have contacted all the Companies in your list and once you have done the surveys for them, barring a few new ones they might have every now and then, you cannot expect to make that much money from them in the future.  There is no way to increase your earnings.

Becoming an Affiliate Marketer on the other hand, will enable you to build your “business” constantly.  And once you have things in place for a product, very often they can be left to run by themselves for a while, making money for you whilst you focus on a new product.  In this way you can double, triple, or quadruple your money without doubling, tripling or quadrupling your time and effort.

Another thing to be aware of with regards to Paid Surveys is that they probably won’t work for you if you are not in the US, or possibly in Europe.  The majority of companies who require surveys are in the US with a few in Europe and they therefore mostly want people from the US or Europe to do their surveys.  So even if a Survey product says that you can make money wherever you are, I wouldn’t advise this to a non-US citizen.  There may be a few companies who want international people, but they will be the minority.

Posted in Affiliate Marketing

How to Set Up an Affiliate Marketing Program – Small Business Guide

If you are not currently doing affiliate marketing then you are really missing a trick.

Affiliate marketing evolved from the simple concept that if another website sends you a visitor and that person becomes a customer of yours then you should say thanks to the other website by giving them a small piece of the pie.

Affiliate marketing has now become a lot more complex but the basics are still the same. You want as many sites as possible to be shouting about you to their visitors so that they come and see your wares, and then in return you pay a suitable reward to that site based on your business profitability and margins.

In this article I will go through a few of the things that a newcomer should consider when setting up an affiliate marketing programme:

1) The best commission/reward structure for your business

2) The best network/s to work with based on their affiliate base e.g. the kinds of affiliates that are with them and that they tend to attract.

3) How to get visibility on the key affiliates websites and with the affiliate network.

4) Working on new promotions and incentive schemes to motivate affiliates to promote you rather than your competitors.

Deciding on an affiliate reward structure for your business The first thing to look at is your new customer recruitment costs, e.g. If over one month you spend £5000 on marketing and you recruit 100 new customers then your new customer recruitment cost is £50. Cross reference this with your customer lifetime value(if you know it) to work out how much commission you can pay your affiliates.

A Basic explanation of how you could calculate this is as follows: The customer lifetime value will be the average top line profit that each customer brings you over their lifetime.

To calculate a customers life time value the best way maybe to take a group of customers that you recruited within a months date range and to track their spend over a few years, you will lose some of these customers, but others you will maintain so you need to have a good sample size for the calculation to be worthy.

e.g.

1000 customers recruited in June 2008.

  • Over the following 2 years they spent an accumulative 1,000,000GBP therefore you have a customer lifetime value of 1000GBP
  • BUT
  • Cost of goods sold were 700,000GBP
  • Business fixed costs were 100,000GBP
  • Variable business costs were 80,000GBP

Therefore a total profit for these 1000 customers of 120,000GBP over 2 years, and a per customer profit of 120GBP/customer.

This is obviously a very rough fag packet example but it is worth doing this exercise so that you can then determine the profitability of all of your marketing channels through looking at what their cost per new business customer acquired is and comparing it to the customer lifetime value.

Anyway, to keep from steering too wide form the point of the post… From this figure you can then determine how much you are willing to spend per customer on your affiliate marketing.

You now know that if you spend 120GBP per customer acquisition then you will break even on that customer so if you build in that you want to make 50% profit and spend 50% of the customer value then you can spend 60GBP per customer acquired.

Now, if you work out the average number of orders of those 1000 customers over the 2 years then you will know your average order size through dividing total revenue by total orders.

Say for example that the average number of orders was 4 then you will have an average order size of 250GBP.

So based on this if you can spend 60GBP per new customer order then your commission level for “new” customers can be just under 25%.

However, not all orders are from “new” customers so you could do one of 2 things:

1) Decide to average out commission across all sales by saying that every 1 in 4 customers is new therefore you can pay 6% commission overall

2) Decide to have a higher level of commission on new business orders and a lower level on other orders e.g. 10% and 5% respectively (although you will need to have the backend website functionality available to track different customer segments).

As well as the cost to the end affiliate you will need to figure in a network cost. As a basic guide this is about 25-35% of the commission paid to the affiliates. Therefore if you pay affiliates £1000/month then you will also need to pay your network a fee of around £300/month so this needs to be factored in when determining commission levels.

Always set your commission levels slightly lower than you can afford so that you have the option of increasing commissions for seasonal promotions and for giving high performing affiliates added incentives etc.

What is the best affiliate network for me? The amount that the affiliate networks are willing to disclose to you will depend on your skills as a negotiator and also the potential size of your business for the affiliate networks.

Approach all of the big networks – Tradedoubler, Buyat, Linkshare, Commission Junction, Affiliate Future and Clickbank, explain that you are going to be setting up an affiliate marketing program and that you want as much information as possible on why you should go with them.

Ask them:

  • How many affiliates drove a sale for them last month?
  • So that you can compare their size and reach with others
  • How many affiliates are promoting merchants in your industry?
  • So that you can see their reach in your vertical
  • How much revenue did they drive for your entire industry last month?
  • To judge the level of bottom line success in your vertical. You should also look (if possible) at the % breakdown of the revenue by affiliate e.g. what % of revenue is made up by the top 5 affiliates? Is there a lot of long tail/small affiliate opportunity?
  • How many new affiliates did they recruit last month?
  • To judge how actively they are growing and how proactive they are.
  • How many new merchants did they recruit last month?
  • Ditto, are they an arrogant and lazy network?
  • How many merchants from your industry are with them? (good to go with the bulk as there will be a good affiiate base ready to promote you if they are already promoting your competitors).
  • Who are the biggest 5 affiliates working with them?
  • Who are the biggest 5 affiliates with them for your industry?
  • How much commission will they charge on sales?
  • Can they run multiple commission rates?
  • Can they do lead generation on a fee per lead basis?
  • What does their management fee include? How much support and help can you expect from them with affiliate recruitment/reporting/problem shooting/industry updates?
  • What technology do they offer that is unique to them?

If you can get a fair bit of detail on all of these questions then you should be in a good position to approach the negotiating stage and play them off against each other. Obviously the amount of leverage you have and how far you can go will largely depend on the size of your business and what kind of revenue you will bring the affiliate networks. Make the networks excited about your marketing and growth plans. Explain your past performance and what your plans are for the next year – if they see you as an expanding and growing brand then they will stretch further to meet your needs.

By the time you have got to this stage you will have your preferences, go with the data, the best deal and your gut feel. If you like and get on with the people on a genuine level and trust that they will take your business seriously and will spend time promoting you then go with them, but only if the commercials and their business proposition stack up too. Getting visibility with the key affiliates for your market Once you have your account set up and you are ready to go the first thing to do is to put together a target list of affiliates that you want promoting you. Rank the affiliates on the list by potential and then work with the networks on getting the best real estate possible on the affiliates sites.

Get the affiliate network to give you a list of every affiliate who has driven a sale for any competitor of yours (that is in their network) within the past 6 months. Ask the affiliate network to rank the affiliates in order of revenue driven (obviously without the sensitive data) if they mess up and give you the sensitive data (unlikely) then all the better. Put together a promotional plan for the first 3 months and make sure that your offers blow the competition out of the water. Affiliates are businesses in their own right so are just interested in promoting the merchant who can earn them the most cash, so if you give them a better % commission and your conversion rate is as good as your competitors or better then you will quickly win them over. Check out the top affiliates EPC (earnings per click). You then need to work out how you can give them the opportunity to earn over this with you – basically calculate: (site conversion rate x (commission rate per sale X Average order size).

Ensure that the affiliate network have agreed to give you featured merchant status for the first month and that you are featured all over their website/blog/twitter/facebook etc and emails.

Email all of the other affiliates straight away introducing yourself as their support at your company, explain your proposition, affiliate program terms (commission rate etc) and explain that you have an unbeatable offer for the first month that is going to have sky high conversion rates.

Save some fat in the promotional spend plan for the top affiliates so that you can offer them something special for a great location on their site.

Once you have the top 10 on board and are recruiting the long tail through the email then get on the phone and work your way down the list getting more and more affiliates on board, there will be many that you cannot get hold of and/or who do not reply; do not be disheartened as this is normal, affiliates are busy people. Just try to think of good ways to grab their attention and leverage all contacts at the network to aid you in getting in contact with the affiliates.

Keep in close contact with the network – let them know that you will make them work for their commission, be thankful and complimentary when they are good but beware of them being more lazy after the initial flurry – you need to hold the pace for at least the first 3 months and then it should start to get easier as you have some secure relationships that do not need too much maintenance. This applies to both affiliates and the networks.

New affiliate promotions to get the affiliates promoting you instead of your competitors This is obviously a tricky one with no clear right/wrong way. There are a few rules that I would stick to though:

Keep things fairly simple – as mentioned above affiliates are busy so if you come up with a highly complex (however fun) promotional idea they may just switch off before you sell it in to them.

Keep things fresh – do not just dole out the same old promos every month to the affiliates, there will be no real incentive for them to keep promoting you and trying new things for you if they already know how it will perform on their site.

If possible base your promotions for the top affiliates around their site and what works well for them e.g. if you sell T-shirts and cushions and one site is flying on the cushions then give them special offers around cushions.

Use the data you have after each promo – see what works for who and try to understand their site use profile so that you can meet their needs.

Show your face at affiliate events, make friends in the industry, do people favours and just generally enjoy yourself as if people see you being fun and positive socially then it will impact the business relationship you have with them.

If anyone has anything that they think could be added to this post then just let me know and I will add it in. All the best with your affiliate marketing!

Posted in Affiliate Marketing

Affiliate Marketing

Affiliate Marketing is one of the hottest subjects on the Internet today. Some people think that it is hard to make money this way, others say it is very easy. My opinion is that there is money to be made in almost any kind of industry. You must just find a way to simplify your work and profit more from your efforts. So, the point is to use leverage, lots and lots of leakage. Bellow I will briefly explain how to do all of this.

For those who do not know, affiliate marketing is the kind of business in which you sell other people's products and / or services in exchange for a fraction of the profits. So, if you are an affiliate you do not have to create anything. You do not have to own products or services. All you do is to advertise.

You may think that advertising is expensive. I affirm that it could be, if you choose to pay for it. In the other hand, if you choose to advertise for free and you know how to do it, it will not cost you a red cent. There are many marketing techniques out there that you can implement in your business life which will help you increase your exposure and increase your profits.

Then, how much money can you make? You can make a lot of money. The good thing about it is that you do not have to deal with anyone as an affiliate. The owners of the products do all the customer service, deal with the refunds and process the payments. As I said above, all you do is to advertise. So, you are making piles of cash from products and services that you did not create and that you do not own.

You may ask, yes but exactly how much can I earn? Some affiliate programs pay as little as just 10% of the sales price. Others pay as much as 75%. Then, imagine that you join this affiliate program which is paying you 50% for every sale you generate. If you are selling a product that is retailing for $ 50, then you will make $ 25 per sale. If you sell one hundred products in one month, you will make $ 2,500 / month.

Now, you may be thinking. . . Yeah right! I do not like to sell anything. I am not a marketer. This is not for me. Let me tell you that you are not the one who will be directly selling. The point is as I mentioned above, to use a lot of leverage. How does this work? What is leverage? Leverage is literally any system, tool or process that helps you magnify your efforts.

I explain in my book Easy Web Riches, how you can use many different techniques that allow you to profit from this business easily. Basically the point is that the Internet will take care of most of the work involved. I cover a wide variety of strategies you can use to expand your knowledge and increase your profits. By following simple rules you will see how much money you can make.

In my opinion, those who think that making money as an affiliate is hard, think so because they have not tried it yet or because they lack the knowledge necessary to succeed in this business. Once you know how to do it and how to benefit from leverage, it becomes very simple.

This is one of the easiest and fastest ways you can start earning substantial income from home. Think about it. You will not only earn automatic income, but also residual income. I mean, on this business like many others home based online businesses, you make an effort once and you profit thousands of times.

What attracts most people to affiliate marketing is that it goes to the next level of financial freedom, in which you do not only profit from products that you did not even create, but you do not have to deal with the clients either!

Copyright © 2005 – EasyWebRiches.com

Posted in Affiliate Marketing

A Few Basics of Affiliate Marketing

I can still hear my high school football coach repeating again and again … "Focus on the fundamentals!" This sentence rings true in most endeavors, including online affiliate marketing. If you do not address the basics, your shooting yourself in the foot right from the get go. So as not to beat around the bush … here is a very general view of the basics of affiliate marketing.

Basic No. 1

Discover what it is that people on the internet want and are looking for. If you do not do your homework first and try to market the first affiliate that you find, you are wasting your time and will only bring yourself frustration and disappointment. There are tools out there that will help you gather the information you need to research different markets.

Basic No. 2

Partner with companies that are providing the things these individuals want by becoming an affiliate.
This should not be to hard. There are many, many companies on the web that have affiliate programs. Once you sign up as an affiliate you will have the right to market that companies product (s). This can be done in multiple ways and there are many resources to learn about these.

Basic No. 3

Create a web presence that can effectively present these products to those who are looking. Possibly a website (many sources out there offering free website), a blog (again, multiple sources), among others. The important thing here is simply to have a vehicle for offering this product you've chosen, through thought and research, to the web public.

Basic No. 4

Drive those people, that are wanting and looking for what you are offering, to your website so they may encounter your offer and make a buying decision.

Basic No. 1 and Basic No. 4 are where the vast majority of people fail. By not doing their homework ahead of time, people are working hard to offer a product that might not be fulfilling any particular need of the public. And in turn by not putting the effort in and using the right strategies to drive web traffic to there offer people may be offering a great product that absolutely fills the needs of the public, but falling far short of getting enough people attention to create sales.

In the end you must put in the time and effort to educate yourself on the basics, put in some hard work, and be diligent in your business. There is an idea being propagated out there that making money on the internet is a cinch. If you are entering into your journey to make money online thinking it should be a breeze you're in for a rude awakening. It's not complicated, but that does not mean it's easy. Approach it like you would any other business, worry about acquiring the basics and the money will follow.

Posted in Affiliate Marketing

3 Tips to Become a Top Internet Affiliate Marketer

Affiliate marketing can be a great way to make additional income if you have the knowledge and skill to know what to do. Here are some key tips to keep in mind if you want to become better at affiliate marketing.

1. Pick the right niche

There are any number of products or product categories you could choose to promote as an affiliate. There are two key things to remember when picking a niche.

First, it's important to pick a niche where the products have been proven to be in demand. One way to do that is to visit a digital marketplace like ClickBank to see which niches have products that are selling well. ClickBank gives you a way to do that by sorting products by popularity

Second, it's best to pick a niche that you are interested in. Marketing products as an affiliate will require you to consistently speak to your subscribers about the product you are promoting. To keep this up and to be able to be consistently enthusiastic about the products you're promoting is difficult if you're not passionate about the niche yourself.

2. Stack products with an appropriate time lag

As long as you stick to a single niche, you can choose to be an affiliate marketer for multiple products within that niche. Once you build a list of subscribers, it's important to remember that not every subscriber will respond to every product you promote. So your odds of success in converting sales opportunities go up significantly if you offer them multiple products over time.

"Sales is a numbers game" or so the cliche goes. It's important to remember that this is true even in affiliate marketing. You need to increase your odds of success by putting multiple products in front of your subscribers.

When you do promote multiple products, be sure to have a sufficient time lag – anywhere from three days to a week – before you start promoting another product. You need to make sure that you provide a slight time lag so that you do not come across as a pure product pusher. Someone who is only out to sell you stuff without actually providing you with value.

3. Communicate regularly with your subscribers and customers

Becoming a top notch affiliate marketer requires more than just selling products. It requires you to build a relationship with your audience so that you can build trust over time. So communicate with them regularly through email without trying to overtly sell them something every time. Providing some personal information about yourself can help to build trust.

If you employ these 3 tips, your odds of success as an affiliate marketing will go up significantly.

Posted in Affiliate Marketing

If You Are Looking For Some Good Affiliate Marketing Tips – Read This

If you type "affiliate marketing" into your favorite search engine right now, you will be given a ton of results and information. There are many people out there who are willing to help you and offer a good tip or two.

Below are a few tips I've picked up which have helped me along while earning income in my marketing efforts. I hope you find them useful:

1. Spend time doing research by participating in related forums – Make sure you read the rules of the forum before you post. If you read the rules and signature links are allowed, then use them. Put a link back to your website or blog. This will give other people who read the forums a chance to head over to your blog and check out your site.

2. Write Articles and submit to article directories – Either write, or pay someone to write, articles about the topic related to your website or blog that your affiliate links are on. Make sure the are both informative and entertaining. This will help you to build trust with the people who visit your website. They're more likely to click on your links if you can instill confidence and trust in them. Then you can put this content on your site or blog and you can also submit them to article directories.

3. Build a mailing list – There are programs out there called auto responders. If you have one of these, you'll be able to allow people to give you their name and email address. You can send informative messages or a newsletter once in a while. Within the message you can have your affiliate links.

4. There is nothing in the Internet that can ever give you instant money or overnight success – As you can see, there is not any one particular affiliate marketing tip that's going to allow you to quit your job. If you make use of all the advice given in this article, you'll be much more likely to succeed in your goal to make money through affiliate marketing. You will have to work hard and stay focused before you can reap the financial rewards of affiliate marketing.

Posted in Affiliate Marketing

Does Affiliate Marketing Make Money?

Affiliate marketing is an online business model where you, as an affiliate, earn money by promoting and selling products or services produced by another business. Some affiliates are making six figures by putting the right products in front of the right people at the right time.

Many new internet entrepreneurs jump head first into affiliate marketing because they think it’s an easy way to make money. But they soon see that is not the case.

If you want to make money from affiliate marketing, here are 7 tips to keep in mind when starting out.

1. It’s Not A Get Rich Quick Scheme

If an affiliate program guarantees overnight riches, proceed with caution. Affiliate marketing is not a get rich quick scheme. Just like any other online business, it’s a real business and needs to be run like one.

2. Keep Up To Date

Affiliate marketing can be highly competitive and things do change. Keep yourself up to date by learning as much as you can about your niche, follow the trends, and doing the work required to be successful.

3. Use Effective Affiliate Marketing Tools

Any business needs a good business plan, together with the right tools of the trade. For affiliate marketing, this includes:

  • A good blogging platform such as WordPress
  • Useful plug-ins, starting from an SEO plug-in to a broken-link checker
  • Followings learning guides and courses
  • A keyword research tool such as Market Samurai
  • An effective way of capturing leads and prospects
  • A wide range of affiliate networks to compare and contrast products
  • Affiliate tracking software

4. Communication

One of the more important aspects in business is communicating with your customer. Set up a blog and encourage comments. Also make comments on other blogs and forums that are similar to yours. This participation isn’t to always to sell anything but to find out what your future potential customers are looking for.

5. The Right Attitude

Having the right attitude is essential. If you think that you’ll only have to put in a small effort to gain the best results, then you’re going to be very disappointed. It does take time and work to generate income.

6. Be Honest

You can have the coolest marketing tools and the most expensive ads but they’ll mean nothing if you target market don’t trust you. Your audience have to know, like and trust you before they’ll consider buying from you.

7. It’s Not Just About Selling

Think of affiliate marketing as helping others to find solutions to problems that they have. This will let your efforts flow from genuineness as opposed to looking overeager in trying to make money.

Posted in Affiliate Marketing

Affiliate Marketing – Website Or Not

You probably have read that you do not need a website to start learning online, there is truth in this, but in my experience a website plays a vital role in the difference between approaching hundreds a month to earning thousands a month.

Do not panic if you have no idea where or how to create a website, there are some great programs on the internet which will help you, I also supply a lot of information on my website.

You will be surprised how easy it can be to create a website with no HTML experience or any IT skills at all.
When first starting out to earn online, you will probably be hit with information overload, your email box will be jammed with all the response's you've had to all the news letters and free reports that you've signed up for.

From the start let me just say DONT give up. All online businesses need time and effort put into them at the beginning, the key is to start with one method and stick with it until your learning at least $ 50 a week, then you can go onto your next venture and so on, until your able to earn online more than you can with your day job.

Then and only then can you quit your 9 to 5 job, and put 100% into your online business. Your aim now is to have ten sites all approaching you $ 50 a week, once this has been achieved you need to start working on each sites SEO {search engine optimization} to get your websites ranking on page one of Google.

Page ranking is vital to your online business, it is the difference between a hobby learning you pennies to a full time business earning you thousands. Once your site achieves page one ranking, you will need to keep it there by adding valued content every so often.

Once you get to the stage that you have ten websites, each earning you between $ 300 to $ 500 a week, you will have two choices, no: 1 sit back and relax, no: 2 build another ten, twenty, thirty, the more sites the more you earn online, the choice is yours.

The time it takes you to get to this stage will vary on the time and effort you put in at the beginning, it could take you anything from three months to a year, before you establish yourself online.

You will hear a lot of talk online about not needing any money behind you to start your online business, in my experience this is untrue, you will need money to pay for domain names, hosting fee's and other small expense's, there are all of free advertising methods which you can earn online with, but your earnings will be small, and any money you do make from these should be plowed back into your business.

You wont need a vast amount of cash to get started but it will help if you have a couple of hundred to spare. If you are serious about online learning, there are certain programs and tools you will need to start with, these will include a website and various other tools.

There are various free tools available to you which you can use to start your campaigns and help you earn online, some of these are available on my website. When starting out I strongly recommend you do not use pay per click advertising, at least until you have done allot of research on the subject, otherwise it can be a very costly mistake.

With affiliate marketing you really can earn life changing money, although 97% of new affiliates fail to earn online, you DO NOT have to be one of them.

I've put together a list of tools, programs, and systems that are all tested and tested, each of these methods are already helping thousands of people just like you achieve there dream of working online and learning large amounts of money, with dedication and perseverance you can be one of them.

So take a look at my website and see if the information can help you.

Posted in Affiliate Marketing

Affiliate Marketing Network

E-commerce and online business:

In order to understand what affiliate marketing and advertising is about, you must first know a little about online business and commerce. While you are surfing on the Internet you must have come across a number of websites selling cards, phones, cameras, laptops, furniture, etc. These websites are primarily created for commercial purposes and they generate revenue by selling the products to online customers. On such websites are displayed the goods and services that are to be sold, shopping cart and an online purchase form that gets displayed once a customer clicks to purchase any product.

Affiliate marketing and advertising:

There are more websites that help in selling of the products and services and promoting them. These websites do not have a product of their own except the web space, which is in the form of website pages. What they do is provide the advertisements of commercial websites on their own sites and sometimes the purchase forms. These websites are known as affiliate websites and their owners as affiliates. In affiliate marketing a website owner provides third party marketing services. If commercial websites are virtual shops then affiliate sites are just their extensions.

Affiliate Marketing Network:

Affiliate marketing network is an agency that links the affiliates and the merchants, owners of the commercial websites. Affiliate marketing networks have been quite successful and primarily because of the large gulf that exists between merchants and the affiliates.

Over the years, publishers and the pioneers of e-commerce have developed on their own lines. On one side we have a large number of website owners who know just one thing – to put the content on the website and upload it. On the other side we have online businessmen who have been trading and selling their products to the remotest interiors across the continents. Their presence is very much there but to find them out and have a business deal with them asks for more than a search on web. Affiliate networks work on these very lines and connect the publishers with the traders.

What does an Affiliate Marketing Network offer?

An affiliate marketing network primarily deals in promotions and marketing on the web. Such a network has business deals with a number of merchants and online traders who are interested in availing the services of the publishers. There is a common platform, usually provided on the networks own website wherein publishers and merchants can register. The network takes advertising and marketing tasks from the advertisers (merchants) and then forwards them to the affiliates. The network relieves the publishers as well as advertisers for unnecessarily spending on maintenance of the accounts.

Paying the affiliates is the single most concern that merchants are often scared of. Consider a merchant whose banners are advertised by hundred affiliates. Then there are impressions and clicks that are to be tracked, monitored and the amount evaluated. Last but not least, imagine how many payments cheques it would require to compensate all affiliates. To get rid of all these impediments, the merchant prefers to avail the service of affiliate marketing network. The network is paid a fixed at regular intervals and it’s the network that pays the affiliates. No paper work required, no tracking required, nothing – just an account registered with a network.

Affiliate marketing networks have to adopt the compensation model of merchants which is usually based on the Cost Per Impression or Cost Per Action models. There is a slight difference between marketing and advertising when it comes to practice. In marketing what is essential is the presence where as in advertising what is important is the sales. That is why advertising networks provide for Pay-Per-Click mode of compensation.

Posted in Affiliate Marketing

Choosing an Affiliate Program to Promote – For Affiliate Marketing Beginners

Now you have decided to be an affiliate and sell the best affiliate programs available and hopefully progress to being a super affiliate in the future it is now time to decide on what programs you are going to promote. You have registered at ClickBank so here are a few tips to help you on your way to choosing a product.

The easiest thing to do is find where the market is – find out where people are spending money. You could pick any popular niche especially if you know something about it already but you still need to do a few tests to determine if it is a money-maker.

Probably the most popular niche is How To Make Money or something in the Self Help category. You will find that you have lots of competition in the make money category but you can try it and see how you go. If not try something in self help – some problem that people need an answer for.

If the gravity is fairly high obviously it is going to be popular but if you want to promote something with a lower gravity you can do simple tests that will give you an idea on whether there is much demand, competition and buyers.

Go to Google's Keyword Tool External and type in some keywords related to your chosen product. You will be able to tell if there are lots of people searching because if you get loads of related keywords and a reasonable amount of search traffic you are probably going to be OK with this. But say you type Fishing into the tool. You get lots of related keywords but a massive amount of search traffic then you could do with narrowing it down slowly by trying Carp Fishing. By narrowing it down you are going to get less search traffic and that will give you more of a chance in that market.

Are you going to make money with this – are there plenty of buyers? A little check you can do is go to Google and type in your keywords. Type Carp Fishing in quotes and you will see that there are lots of searches for those words and more importantly lots of sponsored ads, so people are buying. Obviously you can not tell how many of the searchers are buyers but because there are ads there it does say there are buyers. If there were no sponsored ads down the side – forget it.

Anyways, those are just some basic ways of giving you an idea if the product is worth selling and going to make you money. Next time I will show you how to promote your affiliate product for free and make some sales.

Posted in Affiliate Marketing

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