Categorized | Blogging

Blogging 101: Reasons to Blog

There are a lot of blogs on the internet. According to WpViruoso, there are over 152 million blogs on the internet. A new blog is created in the world ever half second, which is 172,800 per day. Blogs influence purchases. Most people read blogs more than once a day. Businesses that blog at least 20 times per month generate 5 times more traffic.

These mind-blowing stats make me wonder, why in the world is there so much hype around blogging. Blogging has indeed come a long way since the mid 1990's when people used blogs as a journal, where they wrote about events in their lives on a daily basis. Companies were looking for a "What's New" page on their website, where their fans and customers could get to know about upcoming changes and events decided to create a blog page on their site for that purpose. Now people create blogs to share their knowledge, show their expertise and make money from in the process. Here are some reasons why people blog.

A blog can serve as an as a safe extension of your business, it is an avenue that is totally controlled by you. If you create your blog on the right platform, you have total control of everything you do without having the fear that you would get shut down, you are also in control of what your guests do on your site. If you use a Social Media site like Facebook, they own your business page and they can shut it down when they feel it is against their policies.

To help people. Do you dream of making a difference in the world? Blogging is a way in which you can do that. When you post on a blog, you are sharing your knowledge and expertise with people who need it. That changes lives.

Stay knowledgeable and relevant in your field. Experts are highlyought after because of their knowledge and expertise. With blogging, you not only position yourself as an expert, but you stay relevant in your field.

Grow your network. When you blog and create useful content that impress, people would like it and comment on your posts. You start to build relationships with people, some asking for your help and some who would help promote you and your services. I call that a win-win.

Get paid for your knowledge. The world is always looking for the next best thing or the next greatest idea, if you have a good idea; You can package it and make good money to supplement your income.

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