Automated List Building
Automated list building can help you maximize your business, especially if you are in Internet marketing. That is, having an email list that is opt in for both customers and potential customers is a tool that you can’t do without. The more contact you have with your subscribers, the more successful your business can be. Your email list is a means to make your business prosper in a way nothing else can.
How do you build your list, though? It’s a pretty tricky thing to get a stranger to give you his or her email address, since nobody wants spam to show up in his or her mailbox. We’ve all had that and it’s pretty irritating to have to wade through all that stuff to get to your “real” emails, isn’t it? Emails are very personal, and it can be easy to forget, especially with the online environment, where anonymity is pretty prevalent. Nonetheless, email addresses are personal information many want to protect; if you want someone’s email address coming you need to come up with a way to gather subscribers’ email addresses and do so with as many subscribers as possible — as unobtrusively as possible, too.
So how do you build that list? Let’s take a look at a couple of ways that can help you do so.
What type of automated list building you can participate in is through offering free informational gifts to your website visitors. When you offer email courses, newsletters, free e-books, etc., on your website to visitors come you give them free and useful information that will intrigue them and make them want to come back for more. This is a very easy way to get new customers, and it’s also a way to easily disseminate information about new products and services you are offering.
Social networking sites, too, are a great way to build your subscriber list and get email addresses. Setting up a group on Facebook, for example, or simply posting to other people’s groups with your website in your sig line is going to attract traffic, and you can entice them to sign up for your opt in list once on your site.
What about using a list building script?
There are list-building scripts you can buy that promise to automatically build your list for you with very little effort. These can be very useful, because they automate the process of getting new subscribers for you almost completely. You do have to be careful that you can keep an eye on them, though, because you don’t want to be accused of spam; this can happen when you send lots of invitations to subscribe to your free material, to people who may not be interested. It’s not your fault, certainly, but the script itself is not going to be able to necessarily discern your target audience (namely, those who would be interested in your materials) from a general audience, so you’ll have to keep an eye on what it does and make sure only those who are interested in your materials are contacted.